Some
platforms will help you automatically generate business logo for your
company branding. While we don't recommend this method since they come with
some pitfalls that will affect your branding campaign and awareness, it could
still be the ideal choice for small businesses with insufficient budgets for
their campaign. Just make sure that you are aware of the things you should
consider and the common mistakes since this will impact your future marketing
and branding.
What Are the Common Mistakes When You Opt to Generate Business Logo?
You
can commit several errors when using an auto-generated business logo for your
business. We understand how some people will decide to go down this path. It is
convenient; you simply have to answer a couple of questions, and the system
will generate templates you can use for your business. It doesn't require in-depth
design skills. However, you should still be careful about common mistakes in
your logo.
- Not Customizing the Logo- After generating the logo, you will be presented with a template that you can use for your business branding. However, there's a chance that the other companies have used it. Therefore, the platform should allow you to customize the logo depending on your needs and wants. You should be able to remove or add elements and customize the colors at the very least.
- Choosing According to the Cost- Some of you may choose your app depending on the cost. It will not be surprising to look for a free version. However, there may be some catches to using the free version. For instance, there's this app that will only allow you to generate business logo, but you will have to pay a fee if you want to download your design. Others will only allow you to create a logo with lower resolution. So, be careful on this one. You don't want to waste your time here since you are already busy handling your startup business.
- Check out these articles for more guide on logo design
- Things to Remember when creating a company logo
- The basic of making a company logo
- Top Logomaker Free Online
What Are the Things to Consider When You Generate Business Logo?
You
must think about a couple of things to ensure that you will have a logo that
will not only help you represent your brand but also resonate with the
audience. Remember that your logo serves as the core foundation of your future
marketing plan; you want to make sure that it will accurately represent your
business entity. Here are some things to ponder about when you generate your
business logo.
Your Goal
You
should have a clear goal before you start with your design project. This will
serve as one of your guides in developing an icon for your branding. For
instance, you could want a company logo that you can use to improve your brand
awareness. Therefore, you want this to represent your brand's personality,
values, mission, vision, and statement. You want it to deliver the message
within a split second effectively. Others want to develop a logo to resonate with
their target audience. If this is your goal, you want something that will be
eye-catching. Remember that your logo is the first introduction of the people
to your business. If they see it as something substandard, then they will
relate it to the quality of your service or product. You want them to think
that you are offering a solution and something valuable.
Your Audience
Another
thing to consider when you generate business logo is your audience.
Remember that this is about imprinting your brand design on your audience's
minds. You can't expect them to remember your company logo if they don't find
it compelling. Based on the research, an average customer will be introduced to
at least a thousand logo and branding materials daily. They can encounter this
while going to work or browsing their social media feed. You want to be confident
that your logo will cut through the noise and will be the first thing that will
capture their interest. Before you even make a logo for your startup business,
design a buyer's persona. This will contain all the characteristics and buying
behavior of your desired audience. The benefits of the buyer persona are not
only limited to logo design; you can also use this on your business plan,
proposal, and presentation. It helps you explain to the audience how viable
your business is and secure funding from investors.
The Color
The
color is not something you will consider during the early stage of the logo
design. In fact, when you generate business logo, it will be best to choose
a black and white palette first. This will help you reduce all the unnecessary
elements and focus only on the core element of the logo. Remember, a good
design will still remain effective even without striking colors; case on point
Nike and Apple. When choosing the logo, you will have to refer to the first two
points you consider; the goal and your target audience. Choose a color that
will help you advance your goal and should be relatable to your audience. Here's
a quick look at how some colors affect your business branding.
- Black- This color is ideal for traditional businesses who want to send a message that they are choosing the conventional methodologies. It is also an excellent choice for companies who wish to appear classic and elegant.
- White- If you want a clean and pristine look, white is a good choice. White stands for purity and transparency.
- Blue- Businesses who want to be perceived as trustworthy and professional should choose the blue shade. Moreover, blue has this calming effect, making it a good choice for educational institutions and law firms.
- Red- Red could be an exciting choice for those who want to take a risk. It helps rouse a strong emotion. It is often used in food industries since it has been proven to stimulate appetite. You should be careful in overusing it and choosing the tone since it can trigger strong negative emotions such as anger.
- Green- This is an excellent choice for those who are offering organic products and eco-friendly services. It also has that healing effect. It is cool to the eye and will not overwhelm the audience.
- Yellow- For a color that can spread happiness, yellow might be an ideal choice.
- Orange- If you want the same effect as yellow and red but don't want that overwhelming and intense color, orange is your alternative.
- Purple- This is an excellent option if you want to add a sense of luxury and mystery to your business product or branding.
Font Style
Another
thing to consider when you generate business logo is the font style. Depending
on your choice, you could be using this more frequently on your branding campaign.
For instance, if you choose a wordmark logo (or a lettermark), your company's
name becomes its branding. Therefore, you need to be wise in choosing your font
style. Remember that each font style will also have a psychological influence. You
should also check the readability and legibility of the typeface. Some of them
will include too many strokes, making it difficult for the audience to read.
Versatility
There
are many benefits that you can enjoy if you generate a versatile business logo.
You can guarantee that you will be able to use it for years. Most companies
will use their logo for about ten years. You want to ensure that you can create
a logo that will grow together with your business. Also, you should ensure that
your logo appears compelling in various marketing and branding materials. You want
your logo to appear consistent and persuasive on all these platforms. For
instance, some social media apps have a policy to reduce the logo's quality
once you upload it on their platform. You will have to consider that.
Scalability
Scalability
ensures that your logo will appear the same whether you use it on something as
small as business cards or on things as large as billboard advertisements.
Scalability ensures that the readability, legibility, and visibility of the
website will not be affected.
Various
platforms offer free options to generate business logo. You want to make
sure that it will still provide you with several options to choose from. One of
your goals in designing your company logo is to stand out in the market. It
will be difficult for you to achieve this if you have something too similar to
the others. Therefore, you should still customize the logo to make it unique. Pay
attention to the things we mentioned here to create something quality, unique,
and compelling that will effectively represent your business for years.
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