Your
bakery names and logos make up a large portion of your company's
branding personality. Having an amazing brand personality will help you
influence the customers' buying behavior. There are several books and guides out
there that can help you understand how most of your target market will behave
when online. It will also teach you about the factors that affect their
behavior. Usually, it is associated with psychology mixed with a little bit of
data analysis and statistics. However, even without that knowledge, good common
sense can help you survive.
Defining Your Bakery Names and Logos
The
brand was initially used among cattle to identify their respective owner. Its
purpose today remains closely similar. While we will no longer use a burning
metal to engrave the mark on all your products, we will develop a solid brand
identity to help customers identify that the products are yours. It also
teaches the consumers what value they can derive from this and what these
things mean to them. The bakery names and logos help the company convey the
statement to the audience, encourage people to take their desired actions, and
define the company's intention.
Name of Your Bakery Business
Bakery
names could come with a wordmark or the initial of the long and complex
business name. When thinking of a company name for your business, you should
always consider the personality of your target consumers. You want to ensure
that this will be appealing to them. By doing so, you can guarantee that your business
name will be more memorable and unique. It will be easier for you to stand out
in the market. Choosing a name that is uniquely yours will be different. Nonetheless,
it is not as impossible as most of us think.
The Design of the Logo
The
logo is a visual asset of the company that will serve as the face of its
marketing and branding strategy. Contrary to what most people think, Logo
design is one of the most challenging parts of branding. Those who have a budget
may choose to employ the service of a professional graphic designer. However,
if you lack the funding and have a background in design, you can create a logo for
your bakery at an affordable price. We've made a couple of logo design guides
in this blog, so go check that out. Here are a few that you could find interesting.
Rebranding Your Excavating Company Logos
Common Challenges in Designing Pressure Washing Business Logo
Ownership of Simple Company Logo
The Color Choices
It
is not a requirement to add swatches of colors in your bakery names and logos,
but it helps in making it more eye-catching and interesting. The color of your
brand has everything to do with your company branding strategy. Colors have
long been proven to stimulate mood and influence the personality and behavior
of people. Remember the message you want to convey to the audience before
picking your desired color. Each color will represent something. Let's have a
quick review of the psychological influence of colors.
·
Red- Passion and excitement, but it can
also stimulate anger and danger
·
Blue- Reliability, trustworthiness, and
credibility
·
Yellow- Happiness, and warmth
·
Orange- Vibrance, and playfulness
·
Green- Growth, authenticity, nature
·
Purple- Mystery, spirituality, prestige
·
Pastels- Security and softness
·
White- Purity and youthfulness
·
Black- Elegance, and sophistication
·
Gold- Prestige, and exclusivity
·
Silver- Cold and modernity
The Images
The
images you will introduce on your bakery names and logos also matter. If you
have an idea of the image you want to portray and how you want the public to perceive
you, choosing logos that will serve as your inspiration could be easy. For
instance, a bakery business may want to choose a logo that stimulates the
consumers' appetite. When branding your bakery, do you want people to relate
you to a sweaty baker massaging the dough or a kid enjoying the taste of the warm
bread?
The Tone
Part
of branding your bakery business is also related to the tone or voice you will
use. Depending on this, people may think of you as an approachable or a cold
business. You can also choose a more playful voice or focus on developing a
professional one. Always check your Ideal Customer profile or buyer persona
when choosing the best tone for your business. You want your audience to find
it relatable. For instance, if you target young adults or students, you may want
to sound a little vibrant and playful. Those who are targeting professionals wish
for a firm and resolute voice.
Values of Your Bakery Business
Another
factor you should consider when developing your bakery names and logos would be
the value you can offer to the consumers. The brand values help in attracting
the right consumers. Based on the report, most customers will choose a company with
the same value as them. Start by defining your values and ensure that this will
be reflected in the various assets of your branding. For instance, if you are a
bakery focusing on all-organic ingredients, be sure that your logo will
represent this.
Defining Your Customers
This
should actually be the first step of the process since this will serve as your
guide in creating a brand personality. Your target consumers are the people who
could be interested in what you are offering. You could be offering low-fat
bread for those on a diet, artisan pastries for young ladies, or sweet treats
for the kids. The narrower your ideal customer profile is, the better your
branding will be.
Analyzing and Influencing the Buyer's Behavior
Various
textbooks talk about the psychological influence of the logo in influencing your
buyer's behavior. There are also technical skills such as algorithms that will
help you appear on the first page of the search result. We've tried to compile all
the tips that you can find useful.
Emotional Reaction
You
should always remember that your bakery business is dealing with humans. This
may seem too obvious, but many marketers will disregard this. Human emotion can
be complex, and they can complete various actions based on how things can
influence their emotions. Be sure that your bakery names and logos will show the
emotional side of your branding. This method has worked among big players in
the industry. Emotional responses encourage people to trigger certain actions.
Consider What You Are Showing Them
When
choosing the image, not only on your logo but the images that you will use in
your blog or the different sections of your website, you want to make sure that
it is relevant to your branding. Moreover, you should place the images of your
logo, packaging, and promotional assets close to your competitors and analyze
if it helps you stand out.
Be Aware of What You Want to Say
When
creating a slogan, tagline, or bakery name for your logos, you should be
sensitive and sensible. You want to make sure that you communicate your statement
appropriately to the consumers. Avoid sounding condescending since this will
make you sound like a pushy salesperson. Choose to be more empathetic. Avoid saying
like you are giving advice; instead, choose a more friendly voice. Consumers prefer
a business who are on their side. The perfect mix of words and images will help
you successfully influence the audience's buying behavior. Moreover, it will be
easier for the audience to remember you if you create a statement that touches
their emotional points.
Learn About the Factors that Will Make Others Remember Your Bakery
In
today's advent of social media, where information can be consumed with just a
touch of the finger, people's attention span is shrinking. Understand that you
only have a couple of seconds to capture the attention of these people. Therefore,
it will be more difficult for them to remember your business. By knowing the
factors that will increase the memorability of your bakery, you can encourage
impulse purchases. Choose a long-term approach when you want your customers to
remember you.
Consequently,
you should also understand the factors that make you forgettable. You should be
able to take your audience to a place that encourages their imagination. For
instance, it could be a forest where they are surrounded by tasty pastries. You
want to prevent them from imagining things that the others are trying to show
them. You want to pique their curiosity and encourage them to interact with
your business.
Measuring Your Impact
Finally,
you should also know the KPI that you should measure to gauge the success of
the branding campaign of your bakery. Once you have developed bakery names and
logos that are unique, memorable and encourage people to take action, you
probably think that you are already in a safe place. However, that is not
always the case; you will have to measure their performance and see if it provides
the desired result. Some of the factors to monitor include your brand
perception, brand salience, brand affinity, and brand influence.
Always
remember that you are selling your products to human beings. Your consumers are
emotional beings; they make their purchasing decisions according to what
stimulates their feelings. Therefore, you need to create bakery names
and logos that will be worth it for them.
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