We've
talked about how different colors will convey unique energy vibrations that
affect the customers' emotions, personalities, and purchasing decisions. Now,
we will discuss the various geometrical shapes you will include in your travel
agency logo. Shapes can tell a range of things about your business. It
affects public perception and communicates the prime purpose of your business.
Understanding how geometrical forms can help you convey the message to the
audience will be necessary for making a compelling business logo.
How Important are Travel Agency Logo Shapes?
If
you observe some famous logos today, you will notice how most of them will have
shapes and forms. There was a period when most of them had rounded features,
while in the 90s, the rectangular shapes were more prevalent. Shapes carry a
psychological meaning that will help improve your travel agency logo
design. Through shapes, we can foster loyalty and increase our business sales.
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Meaning of Different Travel Logo Shapes
Red
can make you feel threatened, green has that calming effect, and blue
encourages trust. While most of us are aware of the color's impact, especially
those in the marketing and branding team, not many are familiar with the effect
of shapes. Experts mentioned how the correct geometrical pattern can make your
brand more noticeable. We will start clarifying this matter in this article.
Round and Circular Shapes
Company
with a circular shape in their logo includes Nivea, NASA, and the Olympic logo.
It gives the logo a softer form and has no point or edge. Any oval shape has
been associated with safety, security, elegance, continuity, and protection. If
there are multiple circles in the logo (such as the Olympic circles), it
relates to community, love, solidarity, community, and love. Depending on its
form, it can sometimes be associated with infinity. Adding a circle to your travel
agency logo is a welcoming idea. It creates a positive character and sends
a message to the audience that you are about unity and safety. This shape is
also effective in capturing the attention of the public.
·
Circles will not have a beginning or ending.
It can represent the non-ending cycle.
·
The curves of the oval shapes are often
associated with feminine energy.
·
It also relates to different natural
elements such as the sun, moon, and earth. Most flowers and fruits that nourish
us also have this same form.
·
The circle creates a sense of motion. It
is not static like other shapes; balls, gears, and wheels will move, which is
why they also mean energy and power.
Quadrilaterals
These
shapes have four sides and corners: rectangles, squares, trapezoids, and
rhombus. The edges of this shape evoke a sense of stability and balance. Our
minds will often associate this with a reliable and trustworthy company.
Therefore, it would be an excellent idea to add this to your travel agency
logo. Unfortunately, squares and rectangles are more prominent in today's
world, so our mind tends to ignore them. Here are some things to remember when
using this shape.
·
When this shape is present in the logo
design, it pertains to professionalism, strength, and values. The solid pattern
and the edges relate to tradition and the standard.
·
Most of the items we have today that hold
objects and keep them secure have a rectangle or square shape. This sends a
signal to the brain that these shapes relate to protection, order, and
effectiveness. Companies will use this to stimulate a powerful sense of balance
and power.
·
Some businesses with this shape in their
logo include American Express and Microsoft logo.
Triangle Shape
Just
like quadrilaterals, triangles are composed of straight lines and pointed
edges. The meaning of this shape will depend upon how this was oriented in the
logo. It is a standard shape on the logo of travel agencies and networking
companies since it bears the symbol of the mountain and towers. It also
pertains to strength, order, and energy. The towering triangle shape also
pertains to power and stability.
·
If the triangle is positioned below the
icon, it sends a message of strength. Avoid placing it downward since it
creates a quality of uncertainty. Usually, an inverted triangle will be found
in the religion and pseudoscience logo.
·
Triangle is also linked with a powerful
masculine logo. For instance, look at some sports logos that target male
customers, such as Adidas.
Vertical and Horizontal Lines
There
are instances when the travel agency logo will feature a couple of lines
rather than using geometrical shapes. Vertical stripes will often be related to
the feeling of aggression. Horizontal lines are associated with femininity and
tranquility. Adding several vertical lines to your logo will make it look
narrow. On the other hand, horizontal lines will create an instant broadening
effect.
·
If you wish to capture the interest of the
female audience, add horizontal lines to your travel agency logo. These forms
create a sense of dynamic and movement.
·
If you want your logo to appear strong, bold,
and energetic, vertical lines would be a good choice. Nonetheless, be mindful
in using this since it creates an overburdening effect.
Using Organic Shapes
The
logo shapes are not just limited to the standard shapes; some companies also
add organic shapes to deliver the message to the audience. The organic shape of
your travel agency logo creates a sense of uniqueness and helps you draw
the interest of your target market immediately. This is an undefined and free
form of shape. For instance, the logo of Puma and Apple. Shapes like this
create a distinct effect. Therefore, it is not uncommon to see these logos in
the wellness and travel booking sites. Definition of the organic shape varies, and it
is flexible. Depending on the shape it is trying to assume, it can deliver a
sense of comfort and familiarity. There are also situations when they can
pertain to passion. Logo of leaves is often seen in organic foods and beauty
products.
Curves
Curvy
lines, such as Coca-Cola and Disney Logo, add a sense of emotion and rhythm to
your travel agency logo. It also symbolizes motion, joy, and optimism, which is
an excellent representation of your target market. Organizations that want to
be perceived as fun, approachable, and friendly by their audience will have
curved lines. However, it can also relate to something negative such as chaos
and disorganization. If you use curvy lines, it would be better to enclose them
into a geometrical shape to contain the mess.
Spiral Shape
Spiral
is another relatively common shape in logo design. Those who want to add an exciting
twist to their logo should consider this. It stimulates the feeling of
fascination, which helps in drawing the attention of the public. Moreover, it
also creates a sense of equality, evenness, and calmness. Combining this in
your travel agency logo shows that you are showcasing the steady development of
your company. It also relates to power, time, and passion. Those who will
choose to use this in their company will showcase the creativity of the
business. It is a perfect choice for businesses that want to highlight their
innovativeness and technology.
What is the Best Shape to Use on a Travel Agency Logo?
When
using shape in your company logo, it does not always mean that you have to make
it appear symmetrical. Most even logos such as squares and rectangles depict a sense
of trustworthiness. Triangles with pointy edges pertain to motion and speed.
Unfortunately, this will also make your logo appear standard and dull. If you
are scared to be creative and look for options out of the box, the best option
could be spirals or perhaps even a star. The final shape should symbolize your
travel agency's values, vision, and mission.
Should I Combine Different Shapes?
Since
each shape will have different psychological influences, you might consider introducing
a combination of shapes and lines to take advantage of its various effects.
However, this will only make your travel agency logo intricate. We've mentioned
before in our past articles that you will need to strive hard to ensure that
your logo will be memorable and straightforward. Having an overly complicated
design will make it difficult for the audience to remember it. If you combine a
few shapes, make sure that the flow and the connection will be seamless. It is
critical to ensure that your logo will look harmonious.
Most
of the famous travel agency logo will have quadrilateral and triangle
shapes since it pertains to reliability, stability, progress, and equality.
However, if you offer travel services in more exciting and active places, the
standard shapes will make your logo appear boring. The logo needs to be
remembered easily; it must leave a positive impression in just as little as two
seconds. Apart from this, adding the right font and color can significantly
improve the efficacy of your logo in conveying the right message of your
company.
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