Most
of you will agree that there are logos that we can easily forget no matter how
many times we encounter them. Then there's this logo that we met once when we
were a child that we still recognize these days. Think about what it is about
those logos that make you remember them. The form, the icon, or the color
stimulate your emotion and pique your interest. If you are planning to develop paint
company logos, always remember that you need to create something that will
leave a powerful impact on your audience and influence them to have a positive
impression on your business.
Things to Remember When Designing Paint Company Logos
The
things you do, the services you offer, your values, and the images you display
are all part of your business. It will help the audience identify your company
from the crowd. At the beginning phase of the project, it is crucial to ensure
that you will have a clear, consistent, and accurate view of the statement,
values, and vision that you want to convey to your target market. While paint
company logos may appear simple to develop, it is really not. There are just
too many things to consider; it requires comprehensive market research, a
complete understanding of your target audience or buyer's persona, and knowing
the rules of designing a logo before even sketching a couple of possible designs.
Start Knowing Your Story
You
built your paint business since you want to make a profit from it. That is
always the intention of establishing a company. To ensure that your business
will remain profitable, you need to find ways to sell your products or services
to your target market effectively. Most marketers will agree that building a
connection with the consumers is more than just educating them about the
benefits of choosing your company. Therefore, you should consider adding paint
company logos to establish familiarity and loyalty.
Try
to ask yourself what your paint business is all about before you even look for
an agency or freelancer who will design the logo. Even if you are the one who
established the company, this is a period of discovery. You will realize that
you have a lot of things that you don't know about the business. You should not
only stick to what your company is doing, but you also need to understand why
you are doing this. This will serve as the foundation of the brand story that
you will use in your logo design.
Brainstorming
Now
that you have a strong brand story, it is time to look for a word that best
describes your paint business. For instance, use a dictionary or a thesaurus.
Use a term that identifies your company; in this instance, you might want to
use 'paint.' You will be surprised how many terms are used to describe this.
Look for keywords that you think capture your brand's best story. You can start
with 5-10 terms that explain why you are doing this. Each of these terms will
help you lead to the best solution for your branding campaign. Remind yourself
not to do this alone. Include every member on the board and start
brainstorming. Allow each team to present their findings and be open to them.
Sketching the Ideas
If
you choose to handle the development of your paint business logos, you should
start sketching a couple of ideas based on some of the keywords you chose. We
mentioned before that these keywords would serve as your guide. Now, grab a
pencil and your trusty sketch board and doodle some of the ideas that will
cross your mind. There are times that you will feel frustrated. However, just
allow your creative juice to flow freely. These logos will evolve on their own.
Be patient if you think the fist of your sketches does not reflect your company.
You will eventually get there. The sketches that you have today will influence
the final result. Here are some things to keep in mind
Keep Things Simple
Particularly
on the shape; avoid making things too complicated. If you can personally sketch
the symbol in less than 7 seconds, you are walking on the right path. Avoid
using any standard, trendy, or popular vector or clipart. Any generic symbol
should also be avoided since it will be challenging to make your paint company
logo unique. People can easily recognize a logo if it is unique and straightforward.
Be Careful in Using Colors
We've
discussed how color psychology will influence the effectiveness of your paint
company logos. Be sure to check that article on how colors can stimulate the
emotions and behaviors of your audience. Avoid using color trends. Actually, it
will be better to start with a black and white logo. Experts believe that a
compelling logo will remain powerful even without the colors. When adding
colors, it is best not to choose more than three. Look for a color that
represents you and will help you stand out from the market.
Check Your Buyer Persona
After
you've created a couple of sketches for your paint business, it is time to
check if your buyer's persona will find this relevant. Start by choosing your
top three or five logo concepts. Don't stress too much about this process. Choose
the design that will usually capture your attention, then show this to a couple
of people you know. You should also choose someone you know that perfectly fits
your buyer persona or ICP. Show it to them for at least two seconds and ask
them what they can remember about it. This will help you determine if your
paint company logos are easily recognizable. It also gives you a hint on how
your target market will respond to your branding campaign. Record their
feedback; this will help you understand what works and doesn't.
Refining the Design
Now
that you have the input of your target market, it is best to implement them in
your chosen sketch. After identifying the logo that works best for your
company, look for ways to refine them. Look at the terms you've collected in
the thesaurus to start with this process. Now look at your current sketch and
ask yourself, does this logo capture all the essence of these terms? If not,
find ways to incorporate a specific term into the paint company logos. Slowly
go through the different keywords. However, avoid adding too many elements that
make your icon too complex. Your goal here is to create something simple yet
powerful.
Use a Program to Digitize your Logo
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At
this stage, it is time for you to transform your sketches into a usable digital
format. There are a couple of applications that you can use to do this. If you
have a design background, you should choose Adobe Illustrator. There are also a
few free programs that you can use. However, most of them will come with a
restriction. Others will require you to pay a fee to download the output into
your desired format. Usually, you will need some technical skills to digitize
the sketch accurately. Pay attention to the position and spacing of your logo.
It is not a necessity to develop a symmetrical logo. However, it needs to align
with the surroundings and the platforms where you are planning to introduce
this. There are instances when you will realize that your logo will not fit the
horizontal and vertical borders. Make sure that it will still appear compelling
regardless of where you are planning to publish them.
Look For a Good Color Options
Acknowledge
that your paint business logos may appear astounding on the background where
you work with. However, this will not be the case all the time. There are
instances when you will have to introduce this on different color backgrounds. There
are programs online that will help you test this. However, it may also appear
differently in real life. Therefore, you should consider the promotional items
where you will add this.
Pick the Best Fonts
If
you are adding a typeface to your paint business logo, you should choose a font
style that does not have too many strokes, making it difficult for your
audience to read this. Avoid choosing the standard font style if you want to be
a non-conventional paint business. Your chosen font style can say a lot about
the company; it can show your business mission and goal.
Finally,
always choose scalability. Understand that logo will be used in different
marketing materials and platforms. You may use this in a printed shirt or as an
icon on your website. You want your paint company logos
that you can use in something as small as a stamp or as big as a billboard
advertisement. Every form and element in your log must remain clear and
recognizable regardless of the size. This can turn out to be an overwhelming
process, but understand that this will be a crucial tool that will help you
advance your marketing campaign.
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