How to Design a Modern Construction Company Logo

A modern logo is different from a trendy logo. Trends just come and go, while the modern construction company logo allows the business to leave a powerful impact and impression on the audience. It features a minimalistic layout and thin lines. The colors are often muted, but they are nonetheless eye-catching. The design remains simple but very professional and efficient. The reason behind the popularity of this design is due to the decreasing attention span of the public. Moreover, thousands of other businesses are competing for their attention. An average person is exposed to at least 10,000 advertisements daily based on the statistics. Therefore, you need to make that positive first impression.

 

Tips to Create a Modern Construction Company Logo

 

Those in the construction business will find that a modern company logo is the best way to represent their business. It empowers your brand and tells your audience that you can provide top-notch and cutting-edge solutions. Here, we will mention some tips to help you develop a business logo that suits you.

 

Prioritize Simplicity

 

In the world of graphic design, it is often the simple ones that are declared the winner. They have the best potential to leave a powerful impact on your target audience. It avoids unnecessary distraction and increases the likelihood that the consumers will remember it. Imagine all the noises and chaos in your surroundings while walking; remember which logos capture your attention. Probably not the complicated design. Simple logos do not have unnecessary elements and will not appear cluttered. A modern logo for a construction company often highlights one dominant primary color and a clean layout. A simple logo will immediately tell the prospects what is in store for them if they choose you. It doesn't just attract the audience, but it effectively delivers the message to them.

 

Choosing Your Typeface

 

Most of the modern logos of today among the construction companies will have symbols, shapes, and icons. However, some businesses prefer to add text to their logo, known as a wordmark. While there may be thousands of options to choose from, choosing one that will represent your business is relatively simple. Some renowned companies that use the wordmark logo include Google, Facebook, CNN, Coca-Cola, Disney, and FedEx. Using a modern typeface match with a striking color scheme is an excellent method to capture the consumers' attention. The trick here is to ensure that your chosen font style represents your brand. We have already discussed before the psychological influence of different font styles.

 

·         Font Style for Cleaning Business Logo

 

Sans Serif is an excellent choice for construction companies who want to give their business a welcoming and friendly look. It features smooth curves that give fluidity and versatility to the wordmark. It sends a message to the audience that your company is trustworthy and responsible. Serif fonts have solid and sharp lines; news agencies often use this. For those who prefer a more artistic and creative approach, a cursive font that appears closely related to the standard penmanship would be a good option. However, since it usually comes with different strokes, some would be difficult to read. Start by figuring out the message you want to convey to your audience. Perhaps you want to give an impression that you are a reliable, trustworthy, credible construction company; therefore, adding the modern typeface to your logo is a good decision.

 

Choosing Hand-Drawn Elements

 

Technology evolves each year; the thing can also be said with logo design. Nowadays, the number of small businesses using hand-drawn elements on their logo is becoming more prominent. Sometimes business owners tend to forget that they can actually develop a compelling logo using pen and paper. While we can't deny that using the latest software and tools offers convenience, drawing a logo using the traditional method gives you creative freedom and allows you to pour your entire heart and effort into it. Usually, the one you will come up with will be the best one to represent your construction company.

 

You can choose to sketch the logo, or you could add your signature as your very own unique company logo. However, you should always select readability. For those ready to take this to another level, you can even sketch your mascot, such as a mixer with face for your construction business. Any hand-drawn elements give your business a sense of humanity and make you more endearing in the eye of your target market.

 

Shapes and Patterns

 

Different geometrical patterns can be added to your modern construction company logo. However, before you randomly add those shapes, understand that they will have a psychological influence on your audience.

 

·         Circle- This shape sends a positive message to the audience. The lack of sharp edges and straight lines makes it look solid and unified. It gives the business a friendly characteristic, encouraging people to interact with the company.

 

·         Quadrilateral- If you want to add a sense of trust, reliability, and professionalism to your company, a square or rectangle would be ideal. The lines and the angles add a sense of balance and stability to the company.

 

·         Triangle- Like the rectangle, the triangle also gives the business stability, as long as it is not inverted. Other than that, it is also a perfect choice for a company that wants to highlight hierarchy. Using it in its upward position shows people that you are on top. On its side, it creates a sense of mobility. An upside-down triangle will help focus the audience's attention on a particular point.

 

·         Lines- You should never underestimate how lines can help improve the effectiveness of your modern logos. Some companies will choose to add horizontal stripes that give a calming effect to their audience.

 

Choice of Colors

 

Most modern logo today has around 1-3 color combinations. Know that adding too many colors to your construction company logo is not a good idea since it will look cluttered and overwhelming. There are various ways to use color combinations, which we've already discussed beforehand. Be sure to check that article before reading this section. You should also check out color psychology, wherein we discuss the different influences of colors on your customer's behavior, personality, and purchasing decision.

 

·         Color Combinations for Lawn Services Logos

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Here is a quick review of different colors and their usual influence on the audience. Note that the effect can also change depending on the person's experience and the cultural significance of the color. For instance, while red could signify danger to the west, it can symbolize fortune in the east.

 

·         Red- Red is often used as a warning sign. However, it is also the color of passion and vitality. It increases the blood pressure of people and stimulates a powerful emotion. It also affects the appetite making it an excellent choice in the food business.

 

·         Blue- This color offers a relaxing ambiance. It stands for trust, loyalty, credibility, and professionalism. It is a good choice if you want to promote your construction business as an innovative and trustable company.

 

·         Black- Some people may think that this is a dull color, but it sends a message to the audience that you are serious about offering quality service.

 

Modern Logo Inspiration

 

Modern company logos are prevalent in the construction industry. It offers the company an easier way to convey trustworthiness, professionalism, and stability. Most people will think that a company should be traditional and boring. Some believe it is a serious industry and should not have a more creative and fun logo. However, if you notice some of the most successful companies today, they will mostly have modernized logos but are still eye-catching.

 

Build Logo to Deliver Message

 

When building your logo, it is always important to remember the message you want to send to the audience. For instance, you may want to tell them that you are a company that prioritizes safety. It would be best to tell them that you are a credible construction business. For instance, you can use a bunch of geometrical patterns that are stacked up to make it appear like a wall. The brick wall can show the audience that you are a dependable company that focuses on growth. It can also imply that you are upholding security. If you observe some of the common logos in the construction industry today, the modern one will have more than one color. Adding the right color will help you make the icon pop out. Try to find ways how you can make your logo stand out. Look for ways to immediately send the message to the audience and tell them what you do.

 

How the audience will perceive you is totally up to you. A modern construction company logo will tell the audience that you are using updated and cutting-edge solutions. Follow some of our tips above that will help you find ways to tell your brand's story to your audience. Still, stay away from the trend since it will immediately lose its brilliance. You don't want to go through a rebranding process after only two years.