Best Buy Logo Branding Identity Guide

Best Buy has remained the leader in high-tech retail, including video games, electronic equipment, and appliances. Their branding success has a lot to do with the best buy logo. It features a neat design with a saturated hue. In this article, we will try to provide you with an insight into how this company managed to preserve its branding over the years. Their branding history could be a perfect reference for startup businesses trying to build their brand personality.


Best Buy Logo Comprehensive Guide

Sound of Music

It was in 1966 when the company opened its first-ever store for business. They were originally called Sound of Music, which is focused on selling audio equipment and sound system. The initial logo of best buy highlights a loudspeaker with a yellow and black shade. The brave choice of color helped them stand out from the market and separate them from their competitors. They managed to secure a position in an overcrowded market at that time.

Before we continue, you might want to check these other guides about logo design


The Rebranding of Best Buy

 Best Buy Logo old

There was a dramatic growth in the sales of the company. They were successful in establishing chains of stores. Sadly, a devastating tornado demolished their biggest store last 1981. However, this turned out to be a blessing in disguise. After the disaster, they launched the biggest sale that led to one of history's unprecedented sales. It took only four days for them to secure their total monthly profit. It encouraged them to create a new pricing model; this growth will eventually prompt the company to go through a rebranding process since the Sound of Music is no longer sufficient to represent their brand.


It was in 1983 when they renamed it Best Buy Company. They added electronics and appliances to their long list of offerings. There was also a slight change in their logo by adding the wordmark Best Buy Co on the primary logo and a tagline of Superstores. The old black stereo icon is still included, making it easier for their audience to recognize their brand. Unfortunately, that may not be a wise choice since it only took a year for them to go through another rebranding strategy. This time, they totally ditched the stereo logo. They used a wordmark logo of Best Buy Superstores and enclosed it in a yellow rectangular shape.


The Evolution of the Best Buy Logo

 Best Buy Logo

After five years, the superstore has once again decided to revamp its branding strategy due to a new concept that they were planning to introduce in their stores. It features a stylish, minimalistic, and elegant design. They ditched the Superstores tagline and changed the rectangle shape into a massive yellow tag. This is what most of us are familiar with. It is a perfect example of a simple yet impactful logo design. The yellow showcases the youthful energy and vitality of the company, while the black showcases power and authority. The combination of the color made it an excellent design to represent a modern industry.


This Best Buy logo will remain until 2018, when the company goes through a rebranding once again. The yellow tag that we are accustomed to became a subtle icon placed at the end of the wordmark. According to the people behind this, the new logo reflects the company's vision, expertise, talented people, and culture. Let's have a closer look at the new logo.


The Font Style

 Best Buy Logo

Best Buy uses a font style closely similar to Futura on its logo. It is a typeface that is commonly used in graphic designs. Some of the companies using this include Red Bull, Domino's Pizza, and Absolut Vodka. Most of you may think that this is just random, but there is actually science behind using a particular font style. Here are some things that you ought to know about this font style.


·         Creation- It was in 1927 when Paul Renner developed this typeface. You will notice how it is similar to Bauhaus since it is the inspiration behind the design. Perhaps it is one of the earliest known San Serif. It is often mistaken for Sofia and Avant-Garde.


·         Characteristic- Futura has that elegant and classic appearance, making it a perfect choice for graphic design. It does not only embrace the traditional essence, but there's also a hint of modernity. People will commonly use this as the typeface on book covers with its welcoming feel and sharpness.


·         Psychological Influence- The sharp edges of Futura creates a sense of contemplation and energy. However, it can also incite strong emotions such as fear when it is overly done. This makes it an excellent choice for companies that want to evoke vitality and energy, such as energy drinks. It also adds intensity to the logo, as you will notice on the Best Buy icon.


·         Interpretation of Futura- The versatility and uniqueness of this font style differentiate it from the rest of the typeface. While it may be developed to evoke modernity, the character creates a sense of balance that highlights elegance and class.


Analysis of the Color

 Best Buy Logo

The Best Buy logo has a couple of variations in colors depending on the platform where it is used. Nonetheless, they mainly have Yellow, Black or White, and Blue. Perhaps you wonder what they are trying to achieve with a tri-color combination. The interesting choice of color evokes class, reliability, and innovativeness. Uber has the same color combination. Here's a closer look at the psychological influence of those colors.


·         Yellow- This color belongs on the warmer side of the spectrum. It has a light shade that creates an enlightening and uplifting effect. It is the symbolism of cheerfulness and happiness. It also encourages people to be inquisitive about things. Color experts believe that yellow is the shade of new and creative ideas. It supports us in finding a new way to handle things. Concerning the Best Buy logo, it boosts people's enthusiasm. It also highlights that the company has a sound customer support system since this is also the color of communication. It is decisive, entertaining, and methodical.

 best buy retail store

·         Black- This shade is commonly used in the retail industry (i.e., Nike and Chanel). According to color psychology, it pertains to elegance, class, power, and the unknown. One reason behind the use of black on wordmark is that it makes the logo easier to read even from a distance. You will also notice how black is also a color often used on call-to-action since it draws people's attention.


·         White- In some cases, instead of using black color for their text, they will use white. It is the symbol of purity. In logo design, it creates space and helps highlight the text. Some may describe this as dull and cold, but it adds to the sense of calmness. It also showcases the company's freshness and simplicity.


·         Blue- The blue creates a sense of balance in the logo of Best Buy. It is the shade that resonates mainly with men, but many people favor it due to its non-threatening characteristic. Blue encourages the feeling of serenity and peace. It cuts through all the noises and promotes order. In this logo, blue represents reliability. They wanted to project a sense of credibility and stability. They generally want people to feel comfortable when inside their store.


The Sales Tag Shape

 retail store

The sales tag shape shows the large selection of products found in their store at an affordable price. It showcases the store's dedication to offering merchandise at the best possible price and with discounts. The price tag on the logo of Best Buy has become the most distinguishable emblem of their branding. It is too simple, but it successfully captures the consumers' attention and conveys the company's message. In the new logo, the tag has been minimized as a part of the company's rebranding campaign. It remains faithful to the heritage of the company but with a more updated and cleaner layout.


The Modernized Logo


The updated logo of Best Buy makes it easier for the public to read. It has that modern yet sophisticated feel that reflects the ethics and culture of the company. The new logo has long appeared on the digital platforms of the company; they long started rolling out the changes on most of their physical stores. It is also apparent in their updated marketing strategy as their TV, and digital promotion already features this new logo. It tells the rich history of the company and the value it can offer to the public.


The Best Buy Logo of today is entirely different from the first logo of Sound of Music. Their rebranding efforts that happened throughout the years reflect the company's growth. It also shows their dedication to improving their offerings and expanding their business into other platforms and channels. If you are in the process of designing your logo, remember that it should embody the story of your brand. It must be versatile that will complement your company's development. Pay attention to the color and font style and their psychological influence. The shape should also help you convey the message to your audience.



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