The
concrete and masonry industry has become so congested due to the increasing
numbers of contractors providing the service. It will be difficult for your
prospects to separate you from the rest of their options. Having concrete
company logos maker is essential to ensure that you will stand out in the
market. It helps show your company's unique selling proposition and the values
and vision your want to uphold. However, developing one can be time-consuming,
complicated, and often expensive. Therefore, we will try to help you find ways to
save money on your logo design.
Tips to Save Money on Concrete Company Logos Design
Before, we have discussed the various pricing options that you have when developing a business logo. While there may be few options, you will end up using low-quality and poorly executed concrete logos. The price in the middle range will provide you with a generic logo that will make it difficult for the audience to remember your company. A compelling logo can be expensive. However, you can save a great deal of cash from this creative project with the proper consideration.
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Clear Communication
Most
graphic designers will be paid according to the hours spent designing your
concrete company logos. Therefore, you want to make sure that the communication
between the two of you will be seamless and direct to avoid wasting time. Any
form of miscommunication can cause delays in the design, thus increasing your
expenses. Before the start of the project, there should be an initial
consultation which includes gathering all the vital information required that
will have a significant influence on the design. You should be able to convey
clear and precise instructions to your designer. For instance, you should tell
them about a solid brand story, how you want the consumers to perceive your
masonry business, the emotion you want to stimulate, the value, and the goals
of developing a logo. With this, you will be able to avoid any unnecessary revisions.
Mood Board
There
are instances when you won't be able to explain what you want to the logo
designer, and that is perfectly normal. After all, you are not an expert on
graphic and logo design, and you would instead focus on your concrete company.
To make it easier for your graphic designer to understand your demands, a mood board
will make both of your job easier. It contains all the suggestions and sources
of inspiration for your logo design. When adding an image that caught your
interest, better to add some simple notes to help your designer understand what
you want.
You
should also provide them with a color suggestion on the mood board. We've
already taught you what each color means and how they affect the personality
and emotion of the audience. With this, it would increase the likelihood that
they will get your logo the first time. They will not have to spend so much of
their time on trial and error. Give them samples of what you are looking for in
your concrete company logos.
Be Very Mindful in Choosing Your Designer
We
have previously discussed the questions you need to ask and the qualities you
should look for in a designer. While the more experienced and skilled one will
have a higher hourly rate, they work fast and will produce a compelling logo
design for your concrete company. Take all the time you need in choosing your
graphic designer. Be sure that they can provide you with the right solution
while staying within your budget. Don't just focus on a single design agency or
professional. Reach out to a few and ask for their quote. Also, choose someone
who has an experience in your industry. With this, they will spend less time researching
your company.
Consider Hiring a Student
Choosing
a student to design your logos could be a win-win situation for your company,
as long as you are mindful of some things. However, it also exposes you to some
risks. Remember that your logo will serve as the face of your company. If you
are hiring a student, you are choosing someone with less experience in creating
a design that embodies the values and story of your brand. Sometimes you can
hit the jackpot and find a good student in logo design for a small fee.
However, there's also a risk that you will have to pay more. Understand that it
will take longer for them to develop your logo. For a concrete company that
needs an immediate branding solution, they may not be the right option for you.
Freelance Designer
Some
graphic designers with less experience will offer their service at an affordable
cost. You will end up saving a significant amount of cash if you choose their
service. If you need to stick to your budget, hire one from Upwork or other
freelance websites. Usually, you can enter into a special agreement with them
and pay them according to their deliverables. This is sometimes more affordable
than the hourly rate.
Hold a Contest
If
you want better control of your budget and several options, holding a logo
design contest for your concrete company is ideal. You are the one who will
determine the prize of the competition. However, finding participants could be
an issue. Start by joining different communities of designers. Post the rules
and guidelines of your contest. There should also be a requirement for those
people who will join. For instance, limit the age or the location of the
participants. This is not just an excellent method to design a logo but also a
great way to market your business.
Consider Having Single-Color Design
As
we often say, a compelling logo will remain effective even without color. You
can save money by choosing a sing-color logo design. Moreover, a multi-colored
design could present some issues. For instance, it may look astounding when
used on your website, but it may appear dull and unreadable when used in offline
marketing. Moreover, printing multi-colored logos on promotional items, such as
mugs, pens, business cards, etc., will be more expensive than a single-color
logo.
Why Should You Still Consider Hiring a Professional for Concrete Company
Logos Design
Even
though they come with a higher cost, we still recommend hiring a professional
graphic designer to handle your logo design. They know how to create a
compelling visual identity representing your brand. Here are more reasons to
choose them.
Avoid Issues
If
you choose a professional and skilled graphic designer, you reduce the
probability of encountering hiccups and pitfalls. If you happen to select a
premade template, there's a chance that another company is already using it.
Therefore, it is highly unlikely that you can create a unique logo that will
represent your concrete company. You can also avoid engaging in a trademark
battle that could lead to a legal mess. You can also end up spending more since
you will have to go through a rebranding process after knowing that another
company is using this.
Investing in a Versatile Logo
By
choosing a professional, you are basically investing your budget in something you
can use for years. Treat this as a form of investment. If you look at some of
the big brands today, they will only introduce slight changes to their logo as
they go through a rebranding process. The reason is simple; you want something
that your audience can quickly identify with your concrete company. With a
professional designer, they can create a logo that showcases the logo's
longevity, originality, scalability, and memorability.
Improve Your Brand Identity
The
primary purpose of having logos is to help create a brand identity for your
concrete company. If it does not reflect your brand story, vision, or values,
then this may be doing you more harm than good. Most professionals will use an
extensive procedure in designing your logo. It will go through a comprehensive
research and analysis process, consultation and brainstorming, and
presentation. With this, you can guarantee that you will have something more practical,
compelling, and original.
Get Unlimited Revision
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Most
professional graphic designers will provide you with unlimited revisions free
from extra charges. They are also more open to criticism. If you think that the
logo you receive is not suitable for your concrete company, you can point out
the elements that don't work for you. For instance, it could be the font style
they choose, the form, or the color. You can guarantee that you will receive
something that will help you advance your company branding.
Designing
your concrete company logos doesn't have to cost an arm
and a leg. If you follow some of our tips above, you can guarantee that you will
enjoy a quality and compelling logo that will not break the bank. Nonetheless,
you should always treat your logo design as a form of investment. Treat this as
a company asset that will represent your company for the years to come.
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