The
creation of a company logo could be a daunting task, especially for a company
in the industry of lawn care. For a company that focuses on providing top-notch
service to the community, it can be challenging for them to understand what a
compelling logo appears like. Another thing that makes this project a struggle
is knowing if the logo is ready for the public to see. There are simple tweaks
and adjustments that you can do, but there will come a time when it needs to be
completed. To help you understand if your lawncare logo is ready, we've
created a thorough checklist to remind you about some of the best qualities of
a compelling logo.
A Complete Checklist for Your Lawncare Logo
When
developing a logo for your lawncare business, there are some qualities that you
want your trademark to be; simple, memorable, relevant, and unique. Moreover,
you want it to be free from chaotic typography and design; you need it to be flawless. Achieving this feat may not be easy; to help you simplify the
process, we created a short checklist that can ensure that all necessary
elements are present.
Appropriateness of the Brand
Having
an appropriate logo is such a big deal when developing a lawncare logo. Are you
designing a logo that is suitable or relevant to your target audience? To have
a definite answer to this question, you need to know the brand on a deeper
level. You should be aware of your history, public perception, Unique Selling
Proposition, and socials. Having a complete familiarity with the brand is
essential before starting with your logo project. This will serve as your guide
in choosing the color, typeface, symbols, and icons.
·
Typeface and Colors- These elements will
often have their personality. Therefore, you want to ensure that what you are
choosing matches your brand. For instance, red is associated with passion,
love, femininity, and appetite. However, overdoing this and adding too much
shade of red can incite negative behavior such as danger and anger. Blue evokes
professionalism, honesty, and authority, making them an ideal choice in law
firms. Suppose you want your lawncare business to appear earth-friendly. In
that case, it is best to use a shade of green. For a friendly nature, yellow
and orange is a good choice.
·
Monitor Your Competition- It can also be
worthwhile to check your competition. You need to ensure that your visual
representation will be different from your rivals since you want to be unique
and stand out from the competition. Also, being different from them will
prevent confusion. Brands will have to be distinct, even if they belong in the
same industry.
Simplicity of the Lawncare Logo
This
checklist will not be complete without mentioning simplicity. Your busines logo design needs to be compelling and, at the same time, simple. Therefore, you need to
know your limitation and whether you are taking things too far. This should be
simple enough that anyone can draw it using simple materials. However, it must
not appear too simple that you will lose your brand's distinction and
originality. Since you want your lawncare logo to be memorable, the
simpler it seems, the more details that your audience can remember about your
logo, the better it would be. Remember that your audience will only spend an
average of 2 seconds looking at your logo. Having a logo that is overly
complicated with chaotic typography will only lead to several design issues.
Faux Pas Logo Design
We've
slightly touched on the common mistakes you can make when designing a logo
before. When developing your lawncare logo, you need to understand if
you commit any design crimes. Here are some of the things to avoid.
·
Depending too much on color for legibility
and constancy. As we mentioned before, an icon will still appear solid even
without the color and effects.
·
Sticking on Cliches. Sometimes, a
cigar company can get away with an icon that simply features a cigar. However,
being too cliched will make it difficult for you to stand out from the crowd.
·
Copyright Infringement- It is not uncommon
we've encountered two companies with almost identical logos. It is okay to use
something for inspiration, and we even encourage you to put all your
inspiration on a mood board. However, completely copying the symbol can expose
you to legal claims.
·
Readability Issues- When choosing font
styles, it is best to stick with the typography that does not have too many
strokes.
·
Poor Spacing- We often advise our readers
to take advantage of the empty spaces. Proper spacing improves the visibility
of the logo. It also enhances its impact.
·
Complex Color Combination- Adding too many
colors to your logo will not be ideal. You should at least settle to 2-3
colors, especially if you are in the lawncare business.
After
developing your lawncare logo, try to rotate it and see what it looks
like. You want to make sure that your logo will still look appropriate from
different angles.
Typography
If
you have typography in your lawncare logo, you want to guarantee that it will
appear synchronized with other elements in the logo. Consider if it is relevant
to your brand and if it will be easily readable by the audience. Remember that
not all typefaces that you can download online will be free from commercial
rights. Therefore, it is best to check this first or purchase the typeface that
you will utilize. In some instances, lawncare businesses will add two
typographies to their trademark. You still want to check if these two will look good
together. Avoid using typefaces that will appear to be too similar.
Retention
You
should also ensure that the audience will retain a great deal of detail upon
seeing your lawncare logo. After having a glimpse for a split second, it
must stick to their head. If not, then there is absolutely something wrong with
your trademark. To find out about this, show this to a couple of people you
know for at least two seconds. Cover it and ask them what they can
remember about this. Some logos may appear clean, but they will totally forget
about originality. People should remember more than just the color of your
icon. They should at least be able to tell the message that the company wants
to deliver through this asset. How does this make them feel?
Versatility
Versatility
is another essential quality of an excellent lawncare logo. Remind
yourself that you will be using it on your different branding and marketing
materials. It can be found in print and digital channels. The various elements
must appear visible whether you are using this in things such as a postage stamp
or on a billboard. There are instances when the color will change, especially
when you use it on different platforms. It must be easy for you to reproduce
the logo in a full-color magazine or black and white newsprint. If not, you
should come up with some practical alternatives. Creating a versatile logo is
as simple as designing using a vector app in the lawn care industry. Avoid any
complex forms and thin lines. List the different purposes of your trademark and make
a couple of variations.
Modularity
If
this was about ten years ago, people might not think about the modularity of
their lawncare logo. However, these days, you want to make sure that
each element can stand on its own. However, when put together, they must create
a uniform look. Some businesses will choose to configure their symbol in
limitless ways, but the prevalent elements, like the icon, typography, symbol,
and color, must remain the same.
Contrast
There
are a few ways that you can apply contrast to your logo. Here are some of them.
·
Font Size and Weight- Keeping your company
names large and the tagline in smaller font creates a fantastic contrast.
·
Color- As mentioned above, you can use 2-3
shades in your logo. If you don't choose complementing colors, be sure that
they are in contrast. Color is not just for aesthetic purposes; by using
contrasting colors, you can emphasize particular elements of your logo. Some of
you may not consider the background color. If you choose the right color, you
can create an exciting and appealing contrast that will make your logo stand
out.
·
Scale- In some instances, adding oversized
elements will add a wow factor to your logo design. Commonly, the name of the
company will have the largest size. However, there are some variations of your
logo wherein the symbol and icon will be the largest.
Finally,
you should always think about your brand consistency when developing your
lawncare logo. Your company's attributes, vision, and voice should be reflected
in this symbol. Also, if you find it challenging to create your logo, some
professionals are willing to handle things for you. Be sure that they will understand
your brand story, vision, values, and history before doing business with them.
Look for a company that offers unlimited revision.
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