Color
psychology has long been used in logo design. It is a concept that states that
color has a unique way of influencing consumers' personalities, emotions, and
purchasing behavior. By introducing the right color to your logo, you can
deliver your business's message, vision, and unique selling proposition. If you
are running a maid service, pressure washing service, kitchen cleaning,
or commercial space cleaning, the color that you will pick for your cleaning
company logo can make a huge difference.
What Is the Best Color for Your Cleaning Company Logo?
You
might be wondering how important color is in your cleaning company logo. Would
it be a problem if I use a color that is more prevalent in another industry?
The thing is, designing a logo comes with creative freedom. There are logo design rules that we mentioned before, but you are free to choose the color
you prefer. However, it would still be best to look at color psychology.
Remember that this is more than just a trademark for your company. It will be a
part of your company for years; it creates a sense of familiarity and will make
you appear more endearing in the eye of the consumers. Let's have a look at
some of the best colors that you can use for your logo.
Red Stimulates Strong Emotion
The
red color will be an excellent option to add to your cleaning company logo if
you want to show to the audience your passion for your business. Red is mainly
used in the food business since it can stimulate the consumers' appetite. It
also creates a sense of youthfulness, vitality, energy, and fun character for
your business. This could be a good option if your cleaning business focuses on
child-friendly establishments. It is also a good choice if you want your logo
to stand out from the market and make it more noticeable. However, you should
still be careful since it can incite strong emotions, such as anger.
·
Red is a good choice if you want to
attract the audience's attention. It is a powerful color, but only when used
sparingly, especially in the cleaning industry. People can see this color
better even from afar.
·
Giving a Sense of Urgency- In a marketing
campaign, it is always advised to provide the people with a sense of urgency to
encourage them to create a purchase. Red can have this influence. However, if
you overuse this color, people may think it is associated with danger. Perhaps
it is a good shade if you are handling the cleaning of hazardous waste and
chemicals.
·
Avoid using red alone in your cleaning
company logo. It would be better to pair it with muted or neutral colors.
Orange Evokes a Sense of Happiness
If
you want your target audience to think that your business is offering an
innovative yet playful approach, adding an orange shade to your logo may be the
solution you need. Orange can also help your business stand out from this
crowded market. It has enthusiastic, friendly, and joyful energy. If you think
that red is too overbearing, orange can also be a good option if your goal is
to capture people's attention. However, you should be very cautious in choosing
the tone that you will add to your cleaning company logo. Some shades will have
a harsh effect on the eye of the consumers, which is why most companies will
choose a peachier shade of orange. You should strive to preserve the beneficial
impact of the orange tone.
·
Orange is a mix of red and yellow, which
also makes them associated with the idea of change. Companies who want to show
their friendly, exciting, and fresh personality will prefer to add this color to
their logo.
·
Be sure to balance the color by choosing a
neutral shade if you want to have an orange tone in your business logo.
Yellow Emanates a Sense of Happiness
Yellow
is the color of the sun; it is used by businesses who want to transmit to their
audience that they are a friendly business. It is the color of summer which can
also show youthful energy. If you plan to use yellow in your cleaning company,
this could send a signal to the consumers that you are offering a more
affordable service. However, this may also prompt them to think you are
offering substandard or cheaper service. Be sure never to overwhelm your
audience with a solid yellow tone. Gold color could be a better option.
·
Yellow can also be a good choice for your
HR department since it pertains to opportunity. It also evokes spontaneity,
perfect for cleaning companies who want to show a more laidback approach.
Green Logos Is for Eco-Friendly Business
People
can easily differentiate the different shades of green. The stronger shade may
incite negative impacts such as greed and jealousy. Perhaps green would be the
more prevalent choice of color in the cleaning industry. Usually, green will be
associated with growth and progress. However, it can also transmit balance,
harmony, and calmness. It is an excellent choice to add to your cleaning
company logo if you want to show your audience that you are offering an
environment-friendly and organic solution. Apart from the cleaning business, it
is also used widely on vegan products and natural beauty solutions.
·
Be conscious of the cultural influence of
green before adding this to your cleaning business logo. Depending on the
culture, the influence of color may change. For instance, in some countries,
green could be associated with wealth and finances due to the color of their
bill.
·
Green can also be a perfect choice if your
cleaning business targets hospitals and similar businesses since it is the
color of healing and rejuvenation.
Blue Stands for Credibility
This
is another preferred color of the marketer since it has always been associated
with dependability, trustworthiness, and honesty. It delivers the message to
your target audience that you are serious about offering your cleaning
solution. Blue is also the symbolism of control, trust, confidence, security,
and logic. It helps in establishing the trust between the company and your
target audience. However, it also presents a couple of issues if not used
sparingly. For instance, due to the popularity of this color in company logos,
it would be difficult for you to separate yourself from the other business. As
we mentioned in the past article, you always need to find ways to be unique;
try to experiment with different shades of blue. You should also remember that
blue is in the cooler part of the color spectrum. This will make your company
appear unfriendly and cold. Therefore, you should be wise in transmitting the
colors of your cleaning company logo.
·
Blue is the color of confidence, which is
why you will often see them in finance sectors, IT companies, transport businesses,
energy, and IT businesses. For a cleaning company, you can use this to show
that you are the authority in the market.
Purple Adds Luxury to Your Business
Purple
could be a good choice if your cleaning business targets the more affluent
community and high-end business establishments. Purple can also symbolize
spirituality and is related to sophistication, mystery, fantasy, and extravagance.
It can be a powerful way to capture the attention of the consumer. Combining it
with other colors can create a perfect branding design. Purple could also be a
good cleaning company logo if you want to send a message to the public that you
are offering a modernized solution.
Pink Is for Femininity
If
you want your cleaning business to be more appealing to the female audience, a
pink logo could be a good option. It is a symbol of childhood, comfort, dreams,
and fantasy. As we mentioned above, you should also consider the cultural
significance of the color. For instance, pink in Japan is associated with
spring due to the blossoms of Sakura. Therefore, your branding could be related
to fantasy and sweetness. If you want your cleaning company to evoke a sense of
youthfulness, it is also a powerful color. However, people may also link you to
the quality of immaturity.
Brown Pertains to Maturity
Brown
is a color of maturity, safety, and strength. It is the color of the earth;
therefore, it also possesses all the qualities of the earth, such as humility
and security. However, it also carries negative connotations such as decay and
rotting. Using this in your cleaning company logo is an excellent choice to
tell your audience that you are a manual and mature company. Brown can also
send a message to your customers that you are ecologically aware and that you
are using organic products.
We
humans will often associate colors with certain behaviors and feelings. We also
associate the colors that we see on graphics and logo design with the message
and story of the brand. Knowing the basics of color psychology may help you
build a cleaning company logo that resonates with your
target market.
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