Video
is starting to get a significant chunk of market share. More and more businesses are dedicated to including
video advertisements in their digital campaign. They have begun to embrace this
method as an effective way of conveying their company's message to their
targeted market. However, online users are now starting to become picky when it
comes to the video that they will watch.
Ensuring that Your Video
Monetization Will Reach a Maximum Exposure
With
billions of videos uploaded on different video hosting sites and social media
platforms, you need to be creative. What are some ways how you can ensure that
your video will be watched by your desired audience?
Look For Possible Digital
Influencer
When
business adapts their video marketing campaign, they tend to target people who have a strong social impact
online. This type of methodology is highly determined by the profile's
authority rather than the data. However, while the digital influencer can
indeed jumpstart your video monetization, the statistics prove that creating a
video with a high amount of exposure rate is brought by the large group of
people sharing the video to a small group. You need to ensure that you will
connect with influencers who have certain expertise in your industry.
Increase the Likelihood of
Being Shared
The
' social object ' determines a business video with a high possibility of
getting shared on the online community. Social Object should be an avenue for
not just entertainment but also conversation. When you want to incorporate
social objects in your video, you should tell a story to create a social impact. When weaving your brands
on your video, remember that the person may love your video but does not
necessarily like to be sold. A good branding video should go beyond the
intention to sell. They should be able to connect the brand through their storytelling.
Remember the 'Dear Sophie' Video of Google? It is a heartwarming story with a
subtle promotion of their innovation.
Refrain From Branding Too
Much
According
to the latest study that Harvard conducted, too much branding, such as
incorporating the business logo on the video, will most likely stop the
audience from watching the video. To integrate your branding, it is recommended
to use 'brand pulsing.' This means that you will be using the logo in the
content of the video. Harvard says that it can increase the viewership by as
much as 20%.
The Length of the Video
The
general rule of creating a business
video is to keep it short and ensure that the message will be immediately
delivered within just a few seconds. But you may not want this methodology as
you are hoping to increase the exposure of your video. Analyze the Super Bowl
video advertisement of Honda. Stumble Upon states that video that extends from
2-3 minutes has a higher probability of getting shared.
These
are just ways to ensure that your video will have high exposure. Although the
online world is getting more congested on video content, statistics show that they
will still consume videos they find relatable.
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