Facebook for Blind Users

Based on the medical statistics, at least 285 million individuals have been detected with visual impairment. Facebook has seen that these numbers are significant in creating a special social media experience that addresses their incapacities. They started it by determining their specific behavior when using the social media site, such as the amount of time they spend in the channel, the content they share and post, and their networking account structure. Data were gathered using photo uploads, likes, comments, and posts on those utilizing screen readers. This data is essential for Facebook in the digital marketing and management of its social media.

 

What Do the Blind People Do on Facebook?

 

Facebook's study reveals that blind people basically share and post content just like how the typical Facebook user does. Surprisingly, they also tend to post more updates and upload more photos than the average users. This is made possible through various photography apps designed for blind people, such as VizWiz and TapTapSee. The way they interact with the other users, such as liking and commenting, is also higher than the average users. Their commenting is congested on articles with useful content instead of a post with a photo. They are also receiving significantly higher likes and comments on their content post than their uploaded photos.

 

What Kind of Topics do They Like?

 

Now that we are aware of the activities on Facebook for blind users, the next point of consideration would fall into the topics they are always talking about, sharing, and commenting on. Aside from the common words you will usually expect on a visually impaired, size and color play a huge part in their social media experience. Most of them are pretty vocal about their Facebook experience and how important it is to have social accessibility for visually impaired people. Other keywords that are usually present on their post in the course of three weeks include audio application and photography. Most visually impaired people post an automatically generated post from different applications.

 

How Does Facebook Appear for the Blind People?

 

Study shows that the number of followers of people with sight impairment is limited. That means that they have a smaller circle compared to the others. However, let's carefully analyze the growth in numbers of visually impaired individuals based on the length of time they have been a member of Facebook. We will notice that they are in proportion with the average users; there is reall no difference on Facebook for blind users. Other factors such as diversity and density also do not differ from the typical Facebook users.

 

One major difference is that blind people can easily get along with other visually impaired people. They are using social networking sites to share their opinions and experiences about their disability. You will be surprised by how vocal they are on their disability and how they connect with one another using social media sites. The study shows that there is really no difference between the average and the visually impaired people when using Facebook. With all the technological advancements of today, physically challenged people can freely use different social media platforms and websites through the American Disabilities Act Policy.