At a basic level,
digital marketing is known as advertisement delivered on various digital
channels, including but not limited to mobile apps, email, social media, search engine sites, and websites. It is an umbrella term that can cover an array of
marketing activities. Nowadays, people spend a great deal of their time online.
The digital revolution has changed the way we interact with people. It also
affected our buying habits. The digital marketing job responsibilities
is to connect with the right people at that perfect time, which will allow them
to influence the behavior of these consumers.
Different Digital Marketing Job Opportunities
You probably heard
that 70% of the jobs in the US require digital skills. There has been an
increasing demand for general roles and specialist skills in digital marketing in
different industries. Nowadays, most companies are still looking for broad
skills, but now that the industry is gradually maturing, they will start to
look for specific digital marketing job skills in different areas.
SEO Manager
SEO Managers are
responsible for building the traffic for the website by increasing its SERP
ranking. There are online digital marketing
courses that will teach you to be comfortable using various analytical
tools and conducting detailed research. In most cases, the SEO Manager is also
liable for PPC (Pay-Per-Click) Advertising and SEM (Search Engine Marketing).
You can also take the Google certification for SEO.
Social Media Manager
The social media
managers are tasked to develop strategies that will increase the company's
presence on various social media platforms. Different online platforms offer
comprehensive online digital marketing
courses for this career. They will teach you how to develop a marketing
strategy, interact with your audiences, examine the result using analytical
tools, and adjust your plan accordingly. Most social media managers are working
hand-in-hand with the customer service team, which allows them to respond to
the queries of their audiences on their social networks. You will also learn
how to use sentiment analysis and social listening procedures. Hashtag
marketing also falls under this category.
Digital Marketing Manager
Being a digital
marketing manager requires you to develop systematic online marketing
techniques. This is probably the most complex digital marketing job. They are tasked to create a detailed plan
for mobile marketing, email marketing, Social Media Marketing, Search Engine
Marketing, and Search engine Optimization.
Marketing Assistant
Digital marketer working as an assistant serves as a support for the marketing manager.
They are in charge of completing various tasks, from developing an event to
creating a report on the marketing campaign. This is an ideal entry point in
the field of digital marketing. It will expose you to different opportunities
and help you learn the essential skills required to be a successful marketing
manager.
Marketing Analysts
The Marketing
analyst is the digital marketer
who utilizes analytical tools to monitor their marketing campaign's progress.
Some companies will also request them to conduct research and provide their
assistance to the marketing team members using their digital strategy.
Based on the
research conducted by Moz and Fractl, there are an array of skills needed to open
yourself to these digital marketing job opportunities. Some of them
require the prospected candidates to be proficient in PPC, Content Marketing,
Google Analytics, SEO, Digital Marketing, and Social Media. If you want to be
well-versed in this area, be sure to check the online digital marketing courses offered by a trustworthy agency.
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