The Sales and
Marketing Department can often be found in the same team, but unfortunately,
most of the time, they act disconnected. Based on the study conducted by
Corporate Executive Board, 87% of the words used by sales and marketing to describe
one another are commonly negative. The sales department often refers to the marketing
team as irrelevant, and the marketing department describes sales as
incompetent. However, by having a conscious effort to get them to cooperate with
a sales marketing service legal
agreement, you will achieve a harmonious working relationship between the
sales and marketing group.
Steps in Creating a Harmonious
Relationship on Sales and Marketing through Sales Marketing Service Level Agreement
Follow these
step-by-step procedures to guarantee that there will be a harmonious working
relationship between your marketing team and the sales department. This will ensure
that both of the crucial department of your company is on the same page that
will encourage growth.
Step #1: Set Definitive Numbers for
Your Marketing
People associated with
the marketing department should have a concrete goal to drive the digital marketing strategy and the
respective reporting. However, you should guarantee that you are setting a
definitive goal in numbers that will align them with the approach and mindset
of the sales department. Remember that the sales are focused on numbers and
quota, which determines their job security and compensation. By providing a
concrete number on the marketing goals on their sales marketing service legal agreement, you are making them more
accountable similar to the intent of the Sales Department.
Step #2: Communicate, Rejoice and Address the
Success/Failure of their Numeric Goal
Proper
communication on how the respective team is doing with their numeric goal on digital marketing promotes transparency
in your business. Addressing the team's failure in attaining the numeric goal
will highlight the importance of the matter. Rejoicing the teams' success will
keep them motivated in doing their job.
Step #3 Create a Sales Marketing
Service Legal Agreement
Finally, you
should create an agreement on the two teams and reiterate which part of the digital marketing they are accountable
for. This agreement is commonly referred to as SLA or sales marketing service legal agreement. It has a concrete and
comprehensive detail about the marketing goal and the sales activity. This will
highlight the importance of working together.
When creating the sales marketing service legal agreement,
you need to calculate the marketing side first; the estimated percentage of the
customer, estimated deal size, revenue
generated by the department in percentage, and the total sales. This will be
followed by calculating the sales side to identify the frequency of the leads
who follow up. You also need to set up
the SLA reporting of the marketing to track their progress against the specific
goal. Finally, the Sales reporting should also be included to track the
progress of the sales department.
Never forget to
review the sales marketing service legal
agreement daily to monitor the progress. Also, ensure that marketing and
sales have access to the SLA of the other team to promote transparency and
accountability.
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