There is a difference between Google ads and Google Adsense. Google Ads or Adwords is a tool
provided to advertisers to advertise their products or services. You may
constantly find these advertisements on different major websites and search
results. On the other hand, Adsense is a tool for the publisher to apply as an
affiliate and display these Google Ads on their website.
Google Ads and Google Adsense: How it Works
If you wonder how Google
ads and Google Adsense works, this article will serve as your guide in
distinguishing the process surrounding the two platforms. Google offers both platforms,
and it contributes a lot in terms of the success of Google. If you are a
blogger, you need to know how it works and whether you can use it
simultaneously.
Google Ads
Google Ads is a tool for advertisers to show their ads
on different sites and Google search results. Most of the results on the first
page today are advertisements. If you wonder how Google Ads works, you only have to sign up with Google Adwords
and start your advertising. You do not start paying for your displayed ads
unless someone clicks on the advertisement. This is called the PPC or pay per
click.
Google Adwords is a successful part of Google because
of the income that it generates and because of the benefits that it offers to
the advertisers. However, before you first use Google Ads, you should be able
to comprehend how it works or else
you will end up losing a heft amount of cash. Your advertisement should be
specifically designed to target a set of people who may be interested in your
service or product. Also, do not expect that your advertisement will land on
the front page of the Google search result.
Google Adsense
If you are a publisher (blogger or webmaster), you may
apply for a Google Adsense to show Google Ads on your site. Whenever someone
clicks on the displayed ads, you will receive a fraction of the Advertisers'
payment. To know how it works, imagine
that you have a food review site that allows Google ads to display on your
site. If someone clicks on the ads and the advertiser pays $2.00, the publisher
will receive 68%, and the remaining portion will go to Google.
Google
ads and Google Adsense cannot be
used at the same time. Before, Google allowed this type of promotion to promote
your website, and more people will be clicking on your ads. The advertisement
procedure of Adsense, including the application process, has become a lot
stricter these days. You should not violate any of these, or else you will
instantly lose your membership.
Making Money with Google Ads
We all love Google; it is the leading search engine site
with more than 2 billion searches done every month. However, it offers more
than just a search engine site. Google comes with many tools that can help us
gain profit out of the traffic that our site is receiving; Google Adsense is
one of them. Google Ads has got to
be the best affiliate site online. It offers one of the most efficient ways to
make money online. You simply have to copy the code Google will provide and
embed it on your website. You will earn a specific amount of money every time
your visitor clicks on the advertisement or if you reach a particular
impression.
How Much Will You Earn on Google Ads
The amount of money you can earn depends on how much
money the advertisers are willing to pay to Google. A portion of that amount
goes straight into your pocket. The earning on Google Ads can start from a very meager 2 cents up to $15. Most of
the earnings for the popular advertisements are priced below $1. It is not that
often that you will gain higher from this, but it is still significantly higher
than other affiliate websites. Imagine getting one click for every 100
impressions. Other sites will pay you only $1 or less for every click or 100
impressions. If you have a site that receives significant traffic, your monthly
earnings can skyrocket to up to 4 digits.
Getting Approved on Google Adsense
Google
Ads is pretty strict when it comes to its sign-up
process. Time and again, they have updated their regulations, like the 6-month
rule for certain countries, such as China and India. They also do not accept
website or blog that offers no help to the online community. Your site's
content plays a major role in whether they will accept your site or not. If the
content is poor with many grammar mistakes and the sentence construction is
subpar, Google Adsense will probably reject it. It also has to be unique with
no tiny sign of plagiarism. Your web design is also a crucial factor. Make sure
that your text and the background are in contrasting colors. It should also be
complete with the necessary elements such as the About Me and Contact Us page.
You also need a top domain site once you apply on their affiliate site (except
for Blogspot). The approval usually takes a few hours and will undergo a second
analysis for 2-3 days. During the past months, the approval process can take a
few weeks.
There are a lot of Google Ads that you can display on your site once you get approval.
They have images, banner ads, local ads, and display ads; you are allowed to
block the advertisements that you do not want to show up on your site. You are
in full control of what kinds of ads will appear on your website.
Boosting your Sale with Google AdWords
For the online marketer,
the sales season can be an overwhelming period. The previous stable and
constant marketing campaign will instantly turn into something that will
possibly cost you a hefty amount of cash in just a limited time. Different
industries are affected by the surge of the sales season, but most of the
affected businesses would be the retail and the service-based industry. If you
manage a company within that category, you are probably aware of the common
trend during sales months. To provide you with some guidance, we listed some
important tips on how you can use Google
AdWords to boost your sales.
Tips To Boost AdWords Online Sales
One effective tool
that any advertiser can use to increase their lead generation this sales season would be Google AdWords. The importance of knowing how to use this tool
can’t be understated. This is a competitive market, and the competition will
get even tougher during this period.
Create a Sales Marketing Campaign
Most of the
marketing campaign during the sales season is about shopping campaigns. Sales
season will commonly have themes, for instance, gift-giving during Christmas
and tech sales during Black Friday. For a nominal cost in every click, you can
get prospected buyers looking for gifts. It is also a great way to build your leads. It is also necessary to think
about special offers. This is when the rival company will be aggressive on
their marketing campaign, so you will probably think about ways to counter
their move and make sure that you will get handsomely rewarded. You may use Google AdWords to promote your small
trinkets and gifts, faster delivery, and discount offers.
Location Targeting
If your business
has a physical location, using targeted location in Google Adwords would be a fine idea. People who lack time to do
online shopping may find your local establishment a solution for their problem.
It is the best time to maximize the targeted location in Display Advertising
and Search. If you are offering your product nationally, you can create a
separate campaign for the specific product. Exclude your local targeting from
the national marketing campaign. You may utilize Bulk Location, Location Group,
and Radius Targeting to define the particular location specifically. It will
make your Google AdWords online
campaign easy to track.
Dynamic Remarketing
Setting up a
Dynamic Remarketing campaign will give you that opportunity to market the same
product that an audience viewed after they decided to leave the site. This can
be performed with the help of Display Network. To successfully set up this
campaign, you will need to integrate your Merchant Center and Google AdWords. This will give you
unhampered access to the data derived on an optimized feed at the Merchant
Center.
Google AdWords comes with numerous components that you can use to
boost your AdWords online sales and lead generation this sales season.
These are just a small portion of the effective tips but will provide a solid
foundation to make your campaign stand out.
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