In graphic and logo design, many applications allow us to create responsive designs that can be used in various functions. Perhaps Photoshop and InDesign are some of the most renowned software. Unfortunately, their unique features may not be suitable in creating logo designs. Adobe Illustrator for logo design has the distinctive strength that makes it an appropriate tool for that task compared to the two aforementioned applications.
Adobe Illustrator for Logo
Design
Adobe
Illustrator is the most preferred tool for vector artists. It comes with
intuitive and versatile features apt for creating graphic logos. It comes with
a vector tool that can make a vector graphic output. The vector file can be
resized infinitely, and the quality of the image will not be affected. This
feature is crucial for logo design since it will be used for different
applications. You need it to look stunning on your business card and commanding
in a billboard advertisement. In addition, Adobe Illustrator is also packed
with great drawing features that allow the graphic artist to make natural and
free-flowing shapes that are apart from the predetermined conditions. Although
some clients may feel overwhelmed by this huge list of options, the capacity to
create unique forms and turn them into vector files makes Illustrator a stand
out for logo design.
Understanding Vector
Images
Vector
images are constructed using an array of points, shapes, curves, angles, and
lines. It means that the graphic artist can edit the file in unlimited ways.
For instance, if you use Photoshop to draw a heart and find out that the base
is too narrow, you just have to be content with it. However, if you choose to
create the heart using Illustrator, you can alter the base of the heart and
make it a bit wider. You can also make it larger or smaller without worrying if
the quality of your image will be affected. The transparent backdrop of the
vector image is also necessary. For example, if you are working on a rasterized
image, you will need to extract the image first from its background before adding
it into something. It is not the case with Illustrator; the vector image can be
placed on top of different elements without the extensive process of separating
the image.
Adobe Illustrator Offers
Flexibility
Adobe
Illustrator for logo design is intended for creative professionals who can use it
at its maximum capacity. It is a premium application that offers unmatched
flexibility. It can provide the preferred output format that you can use in
various applications such as promotions, print, digital, and others. Although
you can also use InDesign and Photoshop to create a logo design, Illustrator's
specialized features made it an overall winner in graphic logo design. It
provides the client with the versatility that their growing business will need.
If the company wants to ensure the long-term use of its logo, they should
consider Illustrator.
How to Create a Logo in
Illustrator
When
designing a logo, you need to have a profound understanding of the company or
organization that it represents. You need to understand their values and the message
they are trying to convey. Creating a logo that represents the organization's
identity requires a different approach. It comes with unique problems and
challenges that also require unique solutions. Let us see how you can use Adobe
Illustrator for logo design.
Step-By-Step Guide When
Designing Logo in Illustrator
Before
you start designing your logo on Illustrator, we advise you to devise a plan
first. Start sketching various symbols on a piece of paper. The logos that you
created will serve as your guide. You need to understand that when it comes to
logo design, precision is very critical; that is why you need to start on this
project manually.
Set-up Your Project
Open
your Adobe Illustrator and create a new file. Set the settings of your
workspace accordingly. The logo's dimension and pixels should be on the highest
quality standard. Take advantage of the Layers tool to properly manage your
logo project.
Preparing Shapes
When
creating a logo, you should try using the basic shape to make intricate art.
The Smart Guidelines tool can be used to arrange your different elements. You
may also use the Shape Panel; by combining different Circles using the Ellipse
tool or complex shapes using the Polygon tool, you will be able to achieve
precision. If you want to make sure that the figures you are creating are
proportionate, simply hold the 'Shift' key when drawing these elements. When
you have different elements on your workspace, try to ungroup these elements by
selecting the ungroup option at the Object tool. This will be ideal if you are
not using all the elements.
Designing the Fonts
There
are different ways to design the text on your logo; there are add ons on
Illustrator that will allow you to convert your font into a .otp file. If you
want to start from scratch, you should begin by sketching the letters on a
sketch pad. Scan those letters and convert them into vectors. You may also
choose from the thousands of fonts available on Adobe Illustrator.
Combining and Tweaking the
Elements
The
Pathfinder Tool will help combine the different shapes that you created.
Combine and merge the various elements until you create an intricate art that
reflects the value of the company or organization. After combining the logo and
the font, it is now time to tweak it. When making changes, keep it subtle. You
can change the scale of the logo or the position of the text.
Finally,
you need to choose the proper color of the logo. If you are using the Adobe
Illustrator CS4, you may access the Kuler App. Some professionals avoid the
gradient shade when choosing a color, but that should not restrict your
creativity. You need to try different colors on the logo on text and
background. However, make sure that the colors compliment each other; it is
also recommended to choose a color that reflects the industry and value of the
company.
Adobe illustrator may not be ideal to use for the technically challenged. If you are looking for tools that you can use in you custom logo design, we have developed a comprehensive guide to that.
It is very important that your logo speaks more about your brand. To design your logo get the best Logo Design Services
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