Smartphones and
other handheld devices are now the more preferred method of accessing the internet.
If you are running a business and want to attract a more comprehensive audience,
it is best to create a highly mobile-friendly
website design. The prevalent trend started last 2013 in the online
shopping industry when they noticed an increase in people accessing their site
using their mobile devices. Based on the statistics, 55% of people use their
mobile devices when shopping as opposed to 45% using desktop and laptop. The
numbers have continued to rise over the last few years. It suggests that it
will soon surpass 70% of the total time spent on digital media.
Mobile-Friendly Website Design Boost
Your Sales
More and more
people are utilizing their mobile devices to access the internet. Based on the
statistics, at least 2/3 of Americans have handheld devices. Even the survey
that Google conducted favors the mobile-friendly
website design. According to the numbers, 74% of online users are highly
likely to visit a responsive website.
61% of them will likely leave a site that is not optimized for mobile viewing,
and around 67% of the online consumers will probably buy on a responsive
webpage. It means that you are losing sales if your website is not
mobile-optimized.
Customer Loves Responsive Website Design
You need to
understand the behavior of your customers. They will not be sitting in front of
their laptops the entire day, browsing about things over the internet. Your
average customers are always on the go, and you are more likely to receive higher
web or search traffic if your site is mobile-optimized. They want a webpage that
they can easily view over their phone. The navigation system should not be
complex, and it must offer an outstanding user experience.
Avoid the Google Penalty
After Google
initiated the survey about the mobile-friendly
website design, they released an update that penalizes websites that are
not optimized for mobile viewing. It means that your webpage will have a low
SERP ranking and low visibility on search engine sites if your website does not
have a responsive design. The lower
your ranking on the search result, the less likely your target audience will
discover you.
Avoid Losing Business
If you are still
utilizing the more standard design, you may already notice a sharp decline in
your revenue. It is expected since you have lower visibility on various
platforms. Your audience will prefer to visit a website that they can easily
read and access through different gadgets. To avoid this, shift to a mobile-friendly website design right now. Nonetheless, do not expect that the
traffic will magically increase, you will still have to accomplish your Mobile SEO goals.
Some of the
factors that make responsive designs
more popular to mobile users would be the fast-loading feature, streamlining of
the site that contains outstanding products and high-quality content, and a
better navigation system. Increase your online presence by creating a mobile-friendly website design today.
Different agencies can create a template that will reflect your branding and
marketing plan.
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