The Basics of Search Engine Friendly Design and Development


Compared to humans, search engine robots and spiders have certain limitations when interpreting and crawling the website's content. The crawlers and our eyes can interpret a webpage differently. This is why developing and designing a page is a crucial part of your marketing process. You need to find the perfect balance between the site's technicality and design. You should optimize your site not only for your human audience but also for the crawlers by creating a search engine friendly design. Be sure to share this article with your architects, designers, and programmers to ensure that every individual involved in your website development is on a similar page.


The Test to Develop an Indexable Content


Search Engine Friendly Design

HTML coding is usually the key to performing better in the search results. Most programmers are probably unaware that the spiders will ignore Java applications, Flash and other images (if not optimized). Despite the different advancements and innovations that Google has introduced during the past few years, the crawlers still cannot interpret Flash images and Java apps. While textual content in the HTML format is essential in search engine optimization, there are still various ways to boost the online visibility of the other elements in your page.


·         Java and Flash Plugins- Be sure to add the necessary text with the right keywords on the page where the Java and Flash apps can be found.


·         Audio and Video Content- To help the search engines interpret the proper content of your page's audio and video element, you can add transcript below the video to help the crawlers index your content. Some YouTube channels are already doing this on their uploaded video.


·         Search Boxes- Ensure that you will use crawlable links and offer easy navigation.



·         Images- There are ways to improve the ranking of your pictures. Optimizing your image is essential since Google Images is another significant search platform online. It receives more than 20% of searches. Make sure to add the alt text for your images. You may also add the correct title tag, meta description, and text description for your pictures. Be sure to use high-quality photos since images that receive the highest number of clicks will rank higher. You should also avoid using enormous photos. The search engines algorithm also uses the loading time in determining the SERP of your image.


Understand How the Crawlers Interpret Your Site


Today, most custom web designs are experiencing a crucial problem related to indexable content and pages. It is essential to perform a deep analysis on your site to guarantee that your site will remain error-free and you will have a search engine friendly design. There are online resources and tools like Google's Cache, Moz Bar, and SEO-browser that you can use that will allow you to determine how well your keywords and website are performing. For instance, the Google Cache will tell you if a page contains a rich amount of information or if it is just filled with useless content. SEO tools can also be used to determine if the search engines can index the page you are building or developing.


Your Link Structure Should be Crawlable

 Search Engine Friendly Design

Aside from helping the search engine crawlers interpret your content that will help them index and crawl your website in the area filled with millions of different keywords, the search engines should also crawl the link structure. By having an 'indexable' and 'crawlable' link structure, the spiders will be able to explore the link, which is essential in discovering the multiple pages of your website. The inability to build and structure your website to allow access of the search engine robots can affect your site's online presence and lower your search results.



Common Issues Why Your Pages Are Not Being Indexed By Google


·         Iframes and Frames- Normally, the link in the frames and the iframes should be crawlable. However, it comes with structural problems regarding the organization. Unless you have comprehensive technical knowledge on how search engines index the link-in iframes, it is best to avoid them.


·         Submission Forms-If you have a page that requires the user to complete a form before they can fully access your page, there is a possibility that search engines will not be able to interpret the content.


·         Search Forms- This is probably related to the submission forms. There is a common belief that adding a search form to your page will help the spider crawl the different pages of your site. However, it was discovered that the crawlers could not utilize search forms. It simply means that your other pages will remain inaccessible.


·         Embedded Links- For those using JavaScript when embedding links, you will discover that the crawlers cannot crawl them. You should start replacing these embedded links with the standard HTML link to improve your site's visibility.


·         Links in the Plugins- Other embedded links would be the links found in the plugins, flash, and java apps. The crawlers will not be able to reach this structure. As a result, they will remain invisible to the eye of the search engine's crawler, and it will not show on the user's search queries.


·         Links Directing to the Page Blocked by Robots.txt or Meta Robots- The function of the robots.txt and Meta Robots is to restrict the access of the search engine spiders on a specific page. There are some instances when using this file is unintentional.


 Search Engine Friendly Design



·         Linking to Pages with Multiple Links- The search engines will only crawl a limited number of links found on a specific page. It is essential to preserve the SERP and prevent spamming. Web pages that contain a considerable amount of links will not be crawled and indexed.


There are numerous ways to help the crawlers discover your site and achieve high visibility on the search result. This guide is intended to help you optimize your webpage and improve its presence and authority through a search engine friendly design.


Advanced Search Engine Friendly Keyword Design

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If you manage to avoid these pitfalls, you will have a crawlable and clean link that will help the spiders to gain easy access to your page. It will also help them precisely interpret your page's content and have a search engine friendly design. Your links may contain extra attributes, but the search engine will usually ignore them except the 'nofollow' attributes. When understanding this attribute's literal form, the nofollow will ask the crawlers to 'unfollow' a specific link. Using these types of links, guestbooks, spam injection, and blog commenting will be prevented. As time passes, the links with 'nofollow' attributes are now subjected to different forms of interpretation. Unfortunately, they do not have the same significance as the standard links.


NoFollow Tags: Are They Bad Types of Links?

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Even if the Nofollow tags do not have the same level of importance as the HTML link, they are still known to be an essential and natural part of a multifaceted link. A site filled with many inbound links may also contain multiple nofollow links, and it will not cause any issue on the website. In fact, according to the Moz Ranking Factor, websites that have higher SERP contain a high amount of nofollow links compared to websites that have a lower ranking.


Keyword Targeting and Keyword Usage

 Search Engine Friendly Design

The level of online presence is determined by the proper use of the right keywords. It serves as the building block of language and search. The science behind the recovery of information by search engine platforms is heavily based on keywords. The search engine will assess, interpret, index, and crawl our site while tracking the prominent keywords that we use. With the support of multiple small databases, search engine platforms can gather the information that they need in just a short amount of time. It means that if you want to rank higher on the search results that contain 'hotels,' make sure that your keyword usage will focus on terms related to hotels. You should also pay attention to using the appropriate keyword density.


Domination of Targeted Keywords

 Search Engine Friendly Design

Keywords usage will convey the user's interaction with the search engine site and their intent to search. As the user input the keyword, the search engine site will produce a list of high authority websites. The sequencing of the word, punctuation, capitalization, and spelling serve as added information that will allow the search engine to produce a quality search result. For instance, the search result of 'computer shop' will differ from 'shop computer.' The first keyword consists of a computer café while the latter keyword is filled with a computer store.


The function of the search engine platform is also to measure the prominence of the keyword utilized on a particular page that will determine the authority and significance of the page on a specific search query. To improve the SERP ranking of your site on a specific keyword, keyword usage should be added on metadata, body, and title tag. It is also recommended to keep your keywords as specific as possible to narrow down the competition and increase your ranking. Keep this in mind when developing a search engine friendly design for your website.


On-Page Optimization


Keyword usage and targeting play an essential role in the search engine's algorithm. There are different ways how to optimize your page. Here are some ways to adequately execute on-page optimization and develop a search engine friendly design.


·         Using keywords at the Meta Description

·         Adding keyword in your URL

·         Keyword usage on the alt attribute of the images in your page

·         Using the proper keyword density on the body of your page

·         Proper keyword placement on the prominent area of the webpage

·         Adding keyword at the title tag


Title Tags

 Search Engine Friendly Design

The title of your page should determine the entire content of the page. It is a very critical part of page optimization. Here are some quick pointers on optimizing the title tag and making a search engine friendly design.


·         Be cautious about the title's length. Typically, the search engine site will only display a maximum of 75 characters in the result. If your title goes beyond the appropriate number of characters, the appearance of your website on the search result will be affected.


·         The prominent keyword should be located in the front. SEO experts and professionals believe that keywords positioned close to the title tags can rank higher.


·         Try to think about your branding when using keywords. If possible, try to end your title tag with your brand's name.


·         Try to think about providing content that is readable and relatable. During the first visit of an audience to your site, you need to create a lasting impression. It should be convincing enough that it will immediately capture their attention.

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