For
years, the hotel concept has become the focus of most owners and managers. This
term is often mistaken to be purely aesthetic in nature. In reality, 'Hotel
Concept' is more than just the visuals. The strength of this concept can be
derived from connecting various elements in hotel and hospitality to
develop a compelling and coherent image.
Creating a More Holistic Concept for your Hotel and Hospitality Business
Whether
you are responsible for refurbishing or developing the hotel or in charge of management,
here are some points that you need to remember to create a more holistic hotel
concept.
Categorize Your Guests Based on Their Behaviour
The
goal of their travels and the demographics are no longer the best way to
categorize your guests. This is since the difference between leisure and work
is becoming thinner today. Instead of segmenting them using demographics, group
them according to the customer's behavior. To accomplish this, you should ask for
essential information such as their preference regarding the dining options,
business center, and location. It will help develop a coherent, holistic strategy that helps prevent
stereotyping. One way to do this is by creating a survey on your social
media posts and blogs. However, not many people will be willing to complete
an extensive survey. To encourage them, give a discount code for those who completed
it.
Identify the Hotel's Asset
To
create a holistic hotel and hospitality concept, you should take
advantage of the tangible asset of the hotel. The hospitality attributes need to be coherent and authentic. It can
be the unique combination of the guests, the building, the location, history,
or landscape, or your housekeeping.
There are also multiple attributes that you can use to create a holistic and
robust hotel concept. Make sure that this attribute is also relevant to the specific
section of the hotel or the entire hotel.
Pay Attention to Social Interactions
To
provide your guests with unprecedented comfort, the public section of the hotel
should provide an opportunity for social interaction. Humans are social
creatures, and giving them a chance to interact is essential to developing customer
loyalty and satisfaction. Price range, company culture, time, and type of guest
are some of the aspects that will affect the social interaction strategy of your hotel and hospitality
business.
Design a Convincing Brand Story
Your
brand story is generally infused in various aspects of the customer's
experience. It will give your hotel product more substance and depth.
Developing a strategy and brand
story will require you to understand the history of the business while looking
at the company's future. Take note that a good
brand story will help you develop the story infinitely. You will be able to
add additional chapter as the story progress.
Maximize Your Revenue
Like
the retail industry, a holistic hotel and hospitality business should be
intended to maximize the business's revenue. For instance, if you are planning
the layout of your gift shop, you should ask how much income your business can
generate. Your hotel's dormant areas should be transformed into an
income-generating area if possible.
We
believe that it is essential for the hotel and hospitality business to have a
holistic approach when developing the concept and strategy. By following the guide, you will develop a coherent
value plan that is unique and memorable.
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