From a site that allows the user to put their previous
work experience, LinkedIn
has come a very long way since it started in the year 2002. The professionals
typically use this social media channel to post their resumes and find a
prospective employer. Today, it is one of the best sites to execute your LinkedIn
marketing strategy and build your
lead list. Imagine a site that contains at least 300 million professionals that
can boost your lead conversion if
appropriately utilized. According to the study of Oktopost, around 80% of the sales enablement has all come from
LinkedIn. Furthermore, 44% of the B2B market has generated valid leads from
LinkedIn. But how do they do it?
LinkedIn Marketing Strategy for
Business: Creating a Lead Generation Page
If you want to generate leads from LinkedIn, you need
to make it deliberate. You need to be intentional when doing it. Your business
page should be converted into a page that will increase your lead conversion. How do you do it? Let
us start with the image that you are using. Header image is one of the first
things people notice on your company’s website. Take a look at the header image
of Hubspot; it is designed to attract people to learn more about its marketing strategy. After finding the
right image, you will create an engaging and direct sales pitch. You are going
to place the sales pitch into the description of your company. Remember that
the first two sentences in your description are the most critical thing.
Finally, the update you post on the site should be clickable.
The Showcase Page
If you are not aware of it, LinkedIn contains a
showcase page wherein companies can promote their brand. It is a perfect way to
increase your lead conversion
and is mainly used by B2B
marketers. The page should be clear on their targeted market and provide
data that they can relate to. Like your page, the showcase page should be
deliberately intended for sales enablement. Keep it short, concise, and direct
and use the simplest word that anyone can easily understand.
The Advanced Search Feature
One of the best ways to build your lead list and increase
your lead conversion is using the
advance search feature. It is how you will find your prospected buyers. Filter
your search by specifying the age, location, interest, language, and others. It
is how you can identify your perfect target audience,
Publish Content
Content
Marketing is another effective LinkedIn marketing strategy to increase lead conversion. Like most social media sites, LinkedIn also comes
with a publishing platform. When creating the right content, you need to
understand how your channel works, find the most popular topics, optimize your
headline and the image and make a call to action to initiate sales enablement. Since most of the
users of this platform are professionals, make sure that your curated content
is professionally done and offers insightful data.
The LinkedIn marketing strategy provided above is broad and allows you to create
a specific technique that works specifically in the nature of your business.
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