The
online world is creating a considerable impact on how we do business and behave
as consumers. Companies that have no solid online presence are missing a lot of
opportunities. Some business still prefers the use of traditional marketing
over digital marketing. To help them decide which one is apt for their
business, we decided to compare the traditional and digital marketing specialist.
Traditional or Digital Marketing Specialist: Which Is Better?
To
help you see the bigger picture, here is a detailed comparison between these
two types of marketing agencies.
Playing Field
In
terms of the playing field, the digital
marketing specialist can help you compete with the other more prominent
players in the industry regardless of the size of your company. It means that
the digital world provides a leveled playing field. Regarding traditional
marketing, a small local company will struggle to match the resources and
quality of the bigger companies. Advertisements on billboards, radio,
television can be expensive. Moreover, it comes with a limited reach.
Cost
We
all know that 15 seconds of an advertisement on national television or radio is
expensive. Print advertisement can also cost significantly high, especially for
smaller businesses. The digital
marketing specialist will help you increase your online visibility for only
a minimum cost. Many companies have now acknowledged the capacity of online
advertisement to replace traditional channels such as magazines, radio, and
television.
Measuring the Effectiveness of the Strategy
The
traditional marketing agency will not be able to provide you with real-time
data to tell you if your strategy is effective or not. On the other hand, a digital marketing specialist can supply
you with essential information that will allow you to adjust your marketing
strategy effortlessly and achieve a better outcome. For instance, using Google
Analytics will let you measure your traffic. There are also e-mail marketing
tools that can measure the percentage of converting, reading, and opening your
message. You will not have to wait for weeks to receive the essential data. You
will be able to see the increase in your number of visitors and audience
instantly.
Exposure
The
digital marketing specialist will
charge you a minimum fee when marketing your business worldwide. Try doing that
in traditional marketing and see how much it will cost you to reach your
international audience. In addition, after your website has been optimized with
the right set of keywords and you rank higher at the SERP, it can provide you with
a long-term ROI. Maintaining your rank at the search engine site will also cost
low.
Finally,
the digital marketing specialist can encourage the followers, audience, and
prospects to conduct an action such as visiting your official site, clicking on
a link, rating your business, posting a review, downloading information about
your product, and others. It means that they have more control over the
marketing strategy than the traditional advertisement form. These are just some
of the reasons why most companies prefer digital marketing.
How the Digital Marketing Specialist Create
their Strategy
The
digital industry is in a constantly changing landscape. Finding success will
highly depend on the action that a business is willing to take concerning their
online marketing. From analytics to content marketing, it may be overwhelming
to determine the most important and how to start. It is why most people prefer
to hire the service of a digital
marketing specialist. They can formulate the suitable strategy ideal for
your business goals and needs.
Building the Profile of
Their Preferred Audience
Whether
you are marketing online or offline, you need to know your audience. The best
marketing strategy built by the digital
marketing specialist is based on the qualities of their consumers. The profile
of your ideal consumers can be created by thorough research, interview, and
survey. You should never make any assumptions when building their profile. A
slight mistake can affect the overall result of your marketing strategy. The
kind of information you will need will be based on the nature of your business.
In terms of the quantitative type of information, you can list their job title,
income, age, and location. For the qualitative, you may include their
priorities, hobbies, interest, challenges, and goals.
Determining the Goals and
Resources Needed
The
marketing goal of the digital marketing specialist
is usually associated with the company's overall plan. For instance, if the
company hopes to increase its revenue by 20%, then perhaps your goal is to
increase your lead generation by at least 50%. Aside from that, you need to
know how to measure the progress of your goal. It will determine if the
marketing strategy is effective or not. You will be able to measure your growth
using tools and online resources.
Analyze Online Marketing
Channels
When
digital marketing specialist formulates
their strategy, they first analyze their existing marketing channels. It will
help them consider their priority to avoid being overwhelmed. There are at
least three types of marketing channels online; paid, earned, and owned media.
Paid Media is basically the marketing channel where you need to spend money to
capture your targeted audience's attention. Earned Media is the exposure you gain
through the shared content, customer reviews, and press releases. The Owned
Media is the channel you owned such as blog content, social media, and website.
The channel that you will use will highly depend upon your goal.
Finally,
after they build the profile of their targeted audience, successfully determine
their goals and analyze and audit their online marketing channels, it is time
to use them together to build an effective marketing strategy. The strategy
created by the digital marketing specialist
is unique depending on the business. By using the information they collected,
they can now map out the actions they need to take to achieve their business
goal.
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