The
general rule of search engine sites has shifted dramatically over these past
few years. Google has been changing its algorithm at least once per day. Some
will lead to a massive drop or increase in your SERP, and others will not
really affect your Google rank. Nonetheless, there are SEO factors that
remained constant, and experts believe that it will remain the driving force of
SEO
this 2022.
2022
SEO Rules for Your Digital Marketing
Based
on the study, the essential factor for the SEO campaign this year will still be
the content, backlink, and web design. It involves the analysis of the value of
the site, the percent engagement, structure, and readability of the website
when using different gadgets. The anchor text and paid link in your SEO efforts
will drastically decrease its effectiveness. Those using PBN should also watch
out since Google is starting to be more innovative in discerning it.
Using
Unique Images
This
2022, using a unique image in your site will be a crucial
SEO factor. Posting photo that is relatively shown on thousands of other
sites will affect your website's visibility on the search engine sites. By
using a one-of-a-kind image, you will make your website stand out. Pictures are
considered digital content, and you want it to be unique. Utilizing unique
content in your website will definitely pay off in the long run.
Backlink
Nofollow
commenting blogs have increased in the past year. Even Blogspot sites will be
automatically set with a 'no-follow' attribute. Google is giving lesser juice
on these types
of backlinks. On the contrary, they are paying more attention to UGC, such
as customer feedback, online mentions, reviews, etc., perhaps, since more
customers are paying attention to a company's online reputation. The healthiest
form of backlinking is still guest posting and gaining mentions on
top-performing sites. PBN may still work, but there have been some instances
last year when people using them have received penalties from Google, so be
careful. Avoid using redirect backlinks offered by some Fiverr freelancers.
Google claims that it will not pass any juice to your site. It is just a way to
trick the DA of Moz and Ahrefs.
Size
Does Matter
The
length of the article plays an essential role in SEO this 2022. As early as
today, longer pieces with a word count of about 1,200-1,500 tend to appear more
on the search result. It is pretty different before when 300 words will be
sufficient to achieve a higher ranking. One of the reasons Google made this
change is to ensure the audience gets high-quality
and informative content. It is also essential to break the long content
with subheadings, images, and bullets to make it readable and more accessible
for the audience to scan the article.
Focus
on Creating User Experience
The
function and effectiveness of the search engine site are determined by how
happy the audiences are with the result they receive on the first page. If you
notice, Google will commonly add a survey on their search result, asking if you
are happy with it. You need to ensure that it will provide the audience with
the best content, so original content is essential. Producing original content,
regardless of whether it is a video, image, or article, will help you increase
your online visibility.
SEO
this 2022 is primarily focused on the audience. In the past, it has been concentrated
on the heavy promotion of marketers. We believe that 2022 will be defined by
the content that the people are hoping to see and read.
Successful
Digital Marketing Strategy This 2022
Based
on the latest research by eMarketer, the amount spent on the digital
advertisement has long surpassed television ads. Companies invested $60.575 billion in
television ads last 2021, which has dramatically reduced. On the contrary,
digital ads have experienced a 19% growth, and the total share of ad spending
has ballooned to at least 58%. Nonetheless, despite the immense increase in
investment and attention on the digital advertisement, not everyone sees a
significant investment return. Only a tiny 24% are currently happy with the
state of their campaign, while the other percentage is experiencing low returns
on their internet
marketing.
Tips
to Advance Your Digital Marketing Strategy This 2022
With
the current situation of the marketer, they will require a serious optimization
of their knowledge, practice, and skillset
regarding digital marketing. To help you get started, we will share some
essential tips to boost your campaign.
Create
a Data-Driven Business Strategy
In
the earlier part of this year, we have seen businesses adopting data-driven
strategies. It is considered an evolutionary process in marketing since it
allows you to comprehend the manifested data. You can also obtain the
information you require and organize it to attain the goal of your business.
Experts believe that it will revolutionize the marketing of 2022. To achieve
success and boost your campaign, data-driven techniques should be the initial
phase of your digital marketing.
Quality
to Engaging Content
The
SEO of 2021 is focused on creating high-quality content. Search engine sites
tend to favor articles with a higher word count. Nonetheless, the changes in
the algorithm during the last part of this year speak a different story. While
it is essential to keep the quality, engaging content seems to be receiving a
higher SERP ranking. Getting a high level of engagement means that people are
paying attention and spending a significant amount of time listening, reading,
or viewing your content. One of the essential tips that will help you create
engaging content is to adjust your content depending on your audience's
feedback continuously. Social sentiment analysis will be your best friend this
2022.
Use
Visual Images
Crafting
graphics and video content is an essential part of digital marketing this 2022.
This year will be about efficient storytelling and projecting the value of your
service or product. The increasing popularity of the infographic highlights the
importance of visual images. Around 46% of marketers agree that visual content
is essential to the current state of marketing. Since 96% of the content
containing images is receiving a higher amount of view and engagement.
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