How does the company win over the loyalty of the
consumers? Some companies will state
anything the consumers love to hear, such as exceptional customer support,
impeccable administration, and others. Knowing
how to promote your business is an integral part of your marketing strategy. However,
to guarantee that you will earn the trust and loyalty of the customers, ensure
them that you will be using the company’s profit to improve the lives of the
community in a program called Corporate
responsibility.
Corporate Responsibility for the
Consumers
The term Corporate
Responsibility refers to the practice in the industry which involves
participating in projects that highly benefit society. It is becoming more standard as most
organizations insert sustainability in the center of their operations to
improve the quality of life and market the business.
·
Sustainability-
This factor is not only crucial for the planet and the people; it is also
highly essential to the business industry.
Communities are becoming more concerned about global issues such as
Ebola, poverty, environmental changes, and other diseases. The concept of corporate responsibility has become
unmistakable and clear, especially in offering a more sustainable option.
Billions of money are at risk if the company does not implement a swift and
all-encompassing solution to the environment.
·
Awareness- As people
reach particular awareness about the current social happening, the importance of
choosing a company that supports awareness on a social concern also grows. The new generations are not just thinking of
giving back; it is no longer about the
simple Reduce-Reuse-recycle Program. People nowadays want to feel good about
spending their money, which means purchasing and acquiring products from a
business that supports a social issue through corporate responsibility.
Corporate Responsibility for the
Employees
The latest statistics show that the consumers are not
the only ones attracted to the company that tends to give back and support
social awareness; it is also a deciding factor for the top talents in the
industry. Nowadays, highly qualified
people are now choosing whether to work for a particular company or not based
on their Corporate Responsibility. Top employees are currently considering three
factors when choosing a company; planet, people, and profit.
The Types of Corporate Responsibility
Business owners can execute a lot of corporate responsibility, from
supporting a non-profit organization to advocating a specific social
issue. In general scope, corporate social
responsibility falls under three categories; labor practice, philanthropy, and
environment.
·
In Labor Practice,
they make sure that all their employees are well treated; this responsibility
is prevalent in companies working outside of the US.
·
The philanthropy
responsibility is when a company provides a donation to national charities and
other non-profit organizations. It does
not necessarily mean money; they can also give time and effort to join the
organization’s advocacy.
·
In the
Environment, all businesses have traces of carbon; anything they will do to minimize
their carbon emission is a form of corporate
responsibility.
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