Website Heatmaps are used to study the behavior of your online audience. It can guide you on optimally arranging your website and achieving a higher conversion rate. There are three types of heatmaps; the hover maps, which tell you about the movement of the mouse, the click maps that identify the click, and the scroll maps, which inform you whether they slide through the entire page. Let us examine the things that we can learn from the Click heatmap.
The Most Important Content
Using the click heatmap, we can identify the
pages receiving massive clicks. The same
goes with the hover maps and scroll maps; by analyzing these heatmaps, we will know the content and
pages essential to our audience. The
most important content for our audience should be on top of our web page to
attract more visitors. People will
scroll down to your page, but they will not entirely peruse it. People nowadays have a very short attention
span, so you need to place the essential part of your website at the upper fold. According to the Website analytics, viewing on the top of the page is around 80.3%,
while the element below the pages is only 19.7%.
What Your Audience Notice Most
People in the online world are always in a hurry. While they have a preference of their own,
they tend to purchase the things they will notice first. The amount of purchase on the more visually
appealing part of the website increases as people get distracted and are undecided
about their preference based on Website
analytics. The information that
is being represented on the click heatmap can give you insight into what
your audience notices the most.
Left Side
Interestingly, based on the click heatmap,
people tend to notice the left side elements more than the right side. There are some exceptions, but this is the typical
result. Upon knowing that the website heatmaps show a considerable traffic
rate on the left side, try to position all your essential sections on the left
side of the bar. Based on the study
released by Nielsen, the left side of the webpage received 69% viewing time
which is doubled the rate of the right side.
Be Careful of Banner Headlines
If you own a website and have different columns onyour web design, you tend to put some elements on the sidebar as a banner. Website
analytics on click heatmap shows that most
people ignore the banners because they are just another advertisement. After being bombarded with online promotions,
it is only natural to ignore advertisements and similar elements that look like
ads.
Click heatmap gives
us an insight into the actions of our audience.
It tells us how to arrange or design a web page to gain a higher
conversion rate.
10 Questions to Ask When Analyzing Heat maps
Website
Heatmaps are the data representation developed
during the 90s that allows the dealers to deal with money-related markets.
Essentially, the data provided in the Website
analytics determine the things they do with their mouse, and the heat maps calculate it. The heat map
will create a representation that can easily be understood and is visually
engaging. It displays a broad category that includes Scroll maps, Click Maps,
and Hover Maps. To help you analyze the heat
maps effectively, here are some questions you should ask.
Does the visitor miss the CTA button?
CTA button is an integral part of your web design;
that is why it is also being considered when employing marketing. It is the part of your webpage that instructs your
audience to perform actions such as purchase, download, subscribe, and others.
If the hover maps on the Heat maps
are implying that your CTA button is in a position that is missed by most of
your audience, you should think about repositioning it.
Is the content on a specific page
relevant?
If the heat
maps presented a low scroll rate on specific content, there are chances
that the content is irrelevant on the page. Try to rewrite the content. If it
is still not producing a substantial result, remove it.
Should you relocate the page to
attract traffic?
When a particular webpage is not receiving enough attention,
the data on the Website heatmaps should tell you if it is
critical to move it up to attract more attention.
Does a link affect the more important
link that should be producing conversions?
If you look at the click heatmaps, you will see
the places that receive a significant click. Using the heat maps will allow you
to analyze and remove the distractions on the page receiving unwanted clicks.
Does the design of the webpage affect
the CTR?
The Click-through rate can also be seen in the click heatmaps. If there are elements
in your web design that attract a lot of clicks when they shouldn’t be,
consider removing that element or redesigning your web page.
Do they hover on the recommended products?
The Hover Maps on the Heat maps will show you if their mouse moves on the recommended
product section and if this interests them.
Are your audiences missing out on
your offers?
In case you have an offer like free delivery or sales
offer, the hover maps will be able to provide you information whether they
notice the offer or not. This is essential for the e-commerce site.
Do they see the Guarantee Button?
Also, the hover maps of the Website heatmaps will show you if the essential promotions on your
page are receiving enough attention. If not, you should move it to the checkout
or add to cart option.
What are the most critical contents?
The click heatmaps
will also determine the essential content of your page. The area on your web
page receiving the highest click, hover, and scroll should be filled with the
necessary component of your webpage.
Do you have to add elements or
rearrange your page?
If you are not receiving a high engagement rate, you should
consider adding an element or rearranging the details on your page.
These are just a few questions you should ask when
analyzing the Website heatmaps. Website Analytics like this can help
you optimize your online site. The heat maps
will show you data about your audience and provide information on how the elements
of your website should be arranged.
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