What Can You Learn from Click Heatmap?

Website Heatmaps are used to study the behavior of your online audience.  It can guide you on optimally arranging your website and achieving a higher conversion rate.  There are three types of heatmaps; the hover maps, which tell you about the movement of the mouse, the click maps that identify the click, and the scroll maps, which inform you whether they slide through the entire page.  Let us examine the things that we can learn from the Click heatmap.

 

The Most Important Content

 

Click Heatmap



Using the click heatmap, we can identify the pages receiving massive clicks.  The same goes with the hover maps and scroll maps; by analyzing these heatmaps, we will know the content and pages essential to our audience.  The most important content for our audience should be on top of our web page to attract more visitors.  People will scroll down to your page, but they will not entirely peruse it.  People nowadays have a very short attention span, so you need to place the essential part of your website at the upper fold.  According to the Website analytics, viewing on the top of the page is around 80.3%, while the element below the pages is only 19.7%.

 

What Your Audience Notice Most

 

People in the online world are always in a hurry.  While they have a preference of their own, they tend to purchase the things they will notice first.  The amount of purchase on the more visually appealing part of the website increases as people get distracted and are undecided about their preference based on Website analytics.  The information that is being represented on the click heatmap can give you insight into what your audience notices the most.

 

Left Side

 Website Analytics

Interestingly, based on the click heatmap, people tend to notice the left side elements more than the right side.  There are some exceptions, but this is the typical result.  Upon knowing that the website heatmaps show a considerable traffic rate on the left side, try to position all your essential sections on the left side of the bar.  Based on the study released by Nielsen, the left side of the webpage received 69% viewing time which is doubled the rate of the right side.

 

Be Careful of Banner Headlines

 Click Heatmap

If you own a website and have different columns onyour web design, you tend to put some elements on the sidebar as a banner.  Website analytics on click heatmap shows that most people ignore the banners because they are just another advertisement.  After being bombarded with online promotions, it is only natural to ignore advertisements and similar elements that look like ads.

 

Click heatmap gives us an insight into the actions of our audience.  It tells us how to arrange or design a web page to gain a higher conversion rate.


10 Questions to Ask When Analyzing Heat maps

 

Website Heatmaps are the data representation developed during the 90s that allows the dealers to deal with money-related markets. Essentially, the data provided in the Website analytics determine the things they do with their mouse, and the heat maps calculate it. The heat map will create a representation that can easily be understood and is visually engaging. It displays a broad category that includes Scroll maps, Click Maps, and Hover Maps. To help you analyze the heat maps effectively, here are some questions you should ask.

 

Does the visitor miss the CTA button?

 

click heatmaps



CTA button is an integral part of your web design; that is why it is also being considered when employing marketing. It is the part of your webpage that instructs your audience to perform actions such as purchase, download, subscribe, and others. If the hover maps on the Heat maps are implying that your CTA button is in a position that is missed by most of your audience, you should think about repositioning it.

 

Is the content on a specific page relevant?

 

If the heat maps presented a low scroll rate on specific content, there are chances that the content is irrelevant on the page. Try to rewrite the content. If it is still not producing a substantial result, remove it.

 

Should you relocate the page to attract traffic?

 

When a particular webpage is not receiving enough attention, the data on the Website heatmaps should tell you if it is critical to move it up to attract more attention.

 

Does a link affect the more important link that should be producing conversions?

 

If you look at the click heatmaps, you will see the places that receive a significant click. Using the heat maps will allow you to analyze and remove the distractions on the page receiving unwanted clicks.

 

Does the design of the webpage affect the CTR?

 click heatmaps

The Click-through rate can also be seen in the click heatmaps. If there are elements in your web design that attract a lot of clicks when they shouldn’t be, consider removing that element or redesigning your web page.

 

Do they hover on the recommended products?

 

The Hover Maps on the Heat maps will show you if their mouse moves on the recommended product section and if this interests them.

 

Are your audiences missing out on your offers?

 

In case you have an offer like free delivery or sales offer, the hover maps will be able to provide you information whether they notice the offer or not. This is essential for the e-commerce site.

 

Do they see the Guarantee Button?

 

Also, the hover maps of the Website heatmaps will show you if the essential promotions on your page are receiving enough attention. If not, you should move it to the checkout or add to cart option.

 

What are the most critical contents?

 

The click heatmaps will also determine the essential content of your page. The area on your web page receiving the highest click, hover, and scroll should be filled with the necessary component of your webpage.

 

Do you have to add elements or rearrange your page?

 

If you are not receiving a high engagement rate, you should consider adding an element or rearranging the details on your page.

 

These are just a few questions you should ask when analyzing the Website heatmaps. Website Analytics like this can help you optimize your online site. The heat maps will show you data about your audience and provide information on how the elements of your website should be arranged.


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