Thinking of the
things that you can sell online, developing a robust website, and generating
organic traffic sounds easy, but in reality, it is not. The entire process will
take at least one year before turning your concept into reality. After you
manage to release your eCommerce website, it does not necessarily mean that you
will start generating traffic and income. According to the expert, it will take
more than three months before you notice a slight difference in your web
traffic and nine months to attain considerable growth. Your eCommerce marketing
strategy within the first three months will be crucial.
Ecommerce Marketing Strategy to Guarantee Profitability
The amount of
information online that tackles online marketing can easily overwhelm you. Once
you conduct these tactics that promise growth and revenue, there are times that
you will notice that nothing happens. Your eCommerce marketing strategy should
be aligned with your goal to achieve sustainable growth. Here are some of the
hottest marketing strategies that you can use to increase your online
credibility and presence.
Content Marketing
This eCommerce marketing
strategy involves creating informative and engaging articles, infographics,
photos, and videos. The content that you will develop should appeal to your
targeted audience. Content marketing aims to attract visitors to your website. For
instance, if you are selling handbags, you need to think about content related
to bags, such as 'Creating the perfect outfit' or 'Tips when buying handbags.'
Lead Generation
You want people to
visit your site not only to increase your traffic but to generate leads. All eCommerce
websites know that high traffic won't matter if they can't convert them into
paying customers. Therefore, lead generation, segmentation, and nurturing must
be added to your eCommerce marketing strategy. One way to do this is to
add a solid call to action to your website. Make sure to place your CTA on the
upper fold since it receives the highest engagement rate. Also, design a
landing page that encourages them to leave their contact information. For instance,
you can provide them with a 5% discount if they join your mailing list.
Mailing List
Email marketing is
also a powerful eCommerce marketing strategy you can use. Those
who are not efficiently using this are losing a significant amount of possible
revenue. Start by building your lead list. The best way to develop your lead
list is to provide your readers with hard to resist offers in exchange for
their email addresses. Your mailing list can be used to promote upcoming
products, offer and promote sales and send informative articles.
Social Media Marketing
Social media will
play a significant role in boosting your company's revenue. The goal of using
social media is to transform your followers into brand ambassadors that will
advertise the product or service of your company. You will need to think about
the effective platform you should use to maximize your possible revenue. The
content that you are posting on your channels also matters. Make sure that it
won't sound like promotional content. 80% of your posts should be informative,
engaging while only 20% should be reserved for promotions. Social media can
also be used to interact and connect with your customers.
Your eCommerce marketing
strategy should deliver a fascinating, engaging, and informative story. You
need to guarantee that your company's story will stay relevant to your targeted
audience. Get to know your audience and make things easy for them. Create a concise
and clear sales pitch and add your company's contact information that will
allow them to contact you conveniently.
eCommerce Marketing Strategy of the
Experts
The online
industry has opened a lot of opportunities. It allows business owners to reach
a broader set of audiences and reach new heights. Unfortunately, not many of
them will find success in eCommerce industry. It will be easy for them to feel
frustrated when the company's bottom line is suffering. During these times, you
will need the help of an expert that will help you turn around the situation. Here
are some tips from the most renowned retailers that will help you market your
store and improve your company's presence and authority.
Provide Your Audience with a Reason
to Visit Your Store
Perhaps the number
one thing that a retailer can do to improve the performance of his eCommerce website is to provide the customers with a solid reason to visit his online store. I
have witnessed some online stores holding an exclusive event to market their
store. They can also limit the availability of their product to create that
sense of urgency. Make sure that they will feel a sense of safety when shopping in your online store. Inform them about the security of your website; tell them thow you are keeping their information safe.
Focus on the Strengths of Your Retail
Business
There are
instances when finding people who will pay attention to your offer can be a
struggle. Perhaps you are offering a seasonal product, or they probably don't
need your offerings in the meantime. In at least 25 years, we have transformed
from the age of scarcity to a period of abundance. You should remain focused on
the strength of your retail business. This will help you differentiate the
customer experience and satisfaction that the customers can derive from your eCommerce store.
Make it a Habit to Research
You should never
stop learning and researching. Research how you are creating your sales or the
things affecting your sales. Research your competitors' customers and the way
your competitors are attracting them. Make sure that you research your prospective
employee before you decide to hire them. Learn about the things that interest them and their reason for choosing you over your competitors. This will help you build a Unique Selling Proposition for your eCommerce store.
Encourage them to Take Action
As we mentioned
above, you need to create that sense of urgency. During the holiday season,
your customers have a restricted time to complete their list. Take this
opportunity to entice them with products that have limited offerings. Stock
your stores with items that are only available this holiday season. The
customer should feel that they are limited by inventory and time. This sense of
urgency will stress them; they need to understand that this is a unique
opportunity and that this is the last chance for them to secure a great deal. For instance, you can add a time-sensitive offer in your call to action and place them in the obvious side of your website.
Connecting Your Offline and Online
Marketing Efforts
The shoppers of
today are tech-savvier. To attract this set of audiences, you must provide them
with rich online and offline sources of information. While half of the shoppers
are looking for the items online, half of them are still in your brick and
mortar store.
These are some of
the eCommerce Marketing strategy from the experts that will guarantee to advance your online store. This
guide is intended for beginners in online marketing; however, seasoned
marketers will also find it helpful. After following this guide, you should
gain a new level of confidence when conducting your marketing campaign.
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