Ecommerce site
owners may not be aware of it, but their web page (from the landing page up to
the fulfillment page) directly affects their business sales. Even the tiniest element in your website can
reduce or enhance the rate of conversion.
During the website development
stage, you have to see things from the perspective of the consumer. It is natural that you want it to look
beautiful but avoid making it too artsy.
Make it intuitive but refrain from using flash animation since it can
reduce the speed of your webpage.
Website
Development Tips That
Will Transform a Visitor into a Customer
There are
different ways in how a particular element in your storefront can affect the customers'
decisions. Through A/B testing, you
would make your E-commerce site intuitive and ensure that your site remains
appealing to the consumer. With extensive
experience in the website development
industry, we have seen the things that work and those that do not. Here are some tips proven to increase sales.
Ensure the Visibility of Your
Shopping Cart
Think about it,
when you are shopping on an online store, you do not want to go to the shopping
page to verify that your item has been successfully added to your cart; you wish
to have instant confirmation. An eCommerce
site should have a section in its storefront that shows the number of items in
the consumer's shopping cart. Making
this information visible and accessible makes the transition much easier from
the shopping page to the checkout page.
In addition, it is not enough that you add this information in the
random part of the storefront during your website
development project; make sure that this will pop out.
Optimizing the CTA Buttons
Customers and
visitors will respond differently to the CTA buttons. For example, if the button will say 'learn
more' or 'click for more details,' the customer's response is relatively low
since the CTA is indirect. Using a more
specific Call-to-Action like 'Buy Now' will elicit a better response. The shade of your button is also a crucial
aspect of your website development
project. Red and orange can cause a negative
impact, and gentler colors can prompt other people to follow up.
The Product Page
Arranging your
product page is another critical part of your website development project.
You need to make sure that the consumer's attention will be instantly
drawn to the information that will interest them. Reviews are essential, but they should not be
the first thing that consumers see.
Positioning the image of the product on top is necessary; followed by
the name of the product, description, price, and features.
4 Things to Remember About
Website Development Project
When creating a business
website, you have to be aware that there are many things to consider. You have several options to choose from regarding
tools, features, widgets, layout, and others.
You may pick a website
development project tool where you easily drag and drop all the elements on
a pre-made template, or you can start from scratch to make it more unique. No matter what options you opt for, be aware of the common website development mistakes that you might commit.
Website Development
Project: Text
When someone visits your site,
you have at least 2-3 seconds to impress them.
A simple glance at your webpage can make them decide whether they should
stay on your page or not. The text on
your website can be one of their determining factors. Simple phrases and sentences are the souls of
your website. When thinking about the
text you should incorporate in your website
development, you need to think about the average internet user. You have to use short sentences and
easy-to-understand phrases. Reiterate the facts on why they should choose your
product or services and what solution your company brings. On your landing page, make sure that you will
not stuff it with lengthy essays. The
description should be precise, direct, and straightforward.
Logo
During your website development project, you have
to remember the proper positioning for your company Logo. The logo you will use should be similar to
other forms of advertising you use to improve your company branding. Your logo should represent the core message
of the company. Also, do not forget to
use the logo of the company in your favicon.
Name of the Company
If your company does not have
a name yet, you should think about how it will look when you use it as a web
address on your website development
project. Make it simple and
direct. It is relatively challenging to
remember a site with the URL "chelseaorwellsamazingshirts.com." On
the other hand, if you already have a name for your company, you should fit it
in your URL. You need to shorten your
company's name and make it easy to remember, such as amazingtees.com.
Photos
During your website development project, you
should already have a set of pictures that you will use on your website. You need a photo of the product you are
offering, a photo for the about section, bio section, and many others on
different pages, and the background of your site. You can choose to utilize a stock photo over
the internet, but we do not recommend it.
You want an image that will uniquely reflect your company.
The
website development project
is fun, but you have to remember that it is a part of your business, and it
will serve as the face of your company online.
You need it to evoke professionalism, expertise, and reliability.
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