Video Marketing is currently the core of most businesses' content marketing campaigns. While Twitter and Facebook are now providing a platform to upload video, YouTube is still the leading platform for video marketing. If you have your channel on this site, you may be thinking of organic ways to increase subscribers on YouTube.
Tips to Increase Subscribers on YouTube
YouTube has been
gathering at least one billion unique views monthly. There is a massive
opportunity for you to boost your video marketing strategy and increase your
subscribers on YouTube by following these steps.
Monitor Your Audience's Level of
Engagement
The experts say
that good storytelling can never be replaced.
It is an excellent way to keep your audience engaged. Every YouTube Channel comes with a dashboard
that will help you identify the typical behavior of your audience. Once you click the dashboard, you will be
able to see a measure of your Audience Attention. It is the level of engagement of your
audience; it typically states the amount of time spent by your audience watching
videos. If you have a solid-red score,
then it means that you are doing great.
Video marketing can be separated into two categories; informative and
entertaining.
Informative Videos to Increase
Subscribers on YouTube
Here are some
factors that say that your informative video is excellent, which will help you increase
subscribers on YouTube.
·
Keep the Early Attention Level Low- When you monitor the level of
engagement of your informative video, you will notice that the early attention
is low. It is because people can already
decide whether they can learn something from your video or not.
·
Late Attention is Elevated- People who decided to watch your video for
at least two minutes will likely finish the entire video.
·
Systematic Steps- The audience tends to get pulled in on videos that are
presented in organized steps. Some
people even take down notes to help them in performing the task.
·
Length- In an informative video, there is typically no recommended
length. Cut your video after you managed
to provide the solution to your audience.
Entertaining Videos
·
5-second- remember that your YouTube video needs to grab your audience's
attention in the first 5 seconds.
·
Relatable- when creating an entertaining video, you need to make it
relatable. Learn the technique in
creating a good story that will encourage people to stick with your video.
·
Short- As opposed to the informative video, the entertainment video
needs to be brief. It may be necessary
to keep your video 1-3 minutes long.
Using Annotation to Increase Subscribers on YouTube
Annotations are
the notes that appear on the video that will help you increase subscribers on YouTube. Annotations have three distinct purposes; you
may use them to add CTA (call-to-actions such as subscribing), put a spotlight
to direct the people to a product after clicking the annotation, or link to
your other videos. One great way about
annotation is that you are in complete control of where the annotation should
appear.
Planning
There are a lot of
factors that you need to think about when planning a good video that will help
you increase subscribers on
YouTube. You need to think about
your keyword that will maximize your visibility on search engine sites. You may do this by creating a transcript of
your video that will help Google index your video. You also need to create a good blog site
where you can share your video or increase your followers on your social media
account where you are planning to share your video.
Widgets
If you have a lot
of audience on your website, you may want to add a YouTube widget to your
site. You may embed your YouTube video
on your site, which will increase the percent engagement of your audience. You can also use a Subscription graphic that
will encourage the visitor to subscribe to your YouTube account.
Finally, you need
to understand that the real secret to increase subscribers on YouTube is remaining consistent with your
actions. The 'superstars' on YouTube
have these qualities; they are dedicated to creating a quality video in the
same schedule. Some channels find
success in just a matter of days or weeks; for others, it may take longer. You need to execute a constant action to grow
your audience, and you know you will soon be reaching a significant number of
subscribers.
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