The Basics of SEO: A Comprehensive Guide


Basic is the most important thing when it comes to different processes, including SEO.  Search Engine Optimization is a long and tedious process. Implementing the basics of SEO will assist in increasing the SERP of your website, which will boost your online visibility.  An enhanced online presence means improved web traffic essential for businesses since it can increase sales conversion.  Here is a short guide about the vital things to consider about SEO.


The Basics of SEO Implementation


SEO for Beginners

Look at the basics of SEO as feeding the search engine site with things it likes, such as original and informative content, healthy backlinks, a responsive website, and others.  Content is one of the determining factors of your SERP ranking.  It depends upon the theme provided, the text, description, and the title; it is also affected by your site's performance. The faster your site load, the higher the ranking will be.  Page Authority and Page Ranking also play a crucial part which is determined by healthy backlinking and inlinking. 


Avoiding the Penalty of Search Engine Sites

 The basics of SEO

Before you begin implementing the basics of SEO, you should be aware of the things that you shouldn't be doing to avoid Search Penalty.  You should never try to trick the Google spider by performing tricks and shady tactics since it will affect your site's credibility in the long run.  Things you should avoid include keyword stuffing, buying links, and poor user experience.  Keyword stuffing is about using an excess amount of keywords that are beyond the recommended density.  When creating links, you should avoid purchasing backlinks.  Remember that it is healthier to have one quality backlink than to have 100 poor quality backlinks.


The Business Model


You need to know the primary goal when you are implementing the basics of SEO. Understanding your business model seems obvious, but most entrepreneurs tend to ignore this fact and go straight to SEO, which ultimately produces undesirable results.  The first thing you need to define is your initial goal.  How do you determine your goal? Is it the number of people that took an interest in your product or the number of people who bought your product?  How are you using your advertisement? Is it CTR or impression?


Optimizing your Channels

 SEO for Beginners

Business owners have different channels that they will use when they are executing the basics of SEO.  They will have emails, social media sites, blog, and their official site.  Observing consistency on different social media platforms, emails, and blogs will improve your SERP and enhance the company branding.



The Basics of SEO for Beginners

 The basics of SEO

Managing a website, especially for those running a small business, is an integral part of your digital marketing campaign.  However, it will not produce the result you are looking for if you have low online visibility.  One effective process that will deliver you viable results would be incorporating the basics of SEO process into your website.


What Are the Basics of SEO?


SEO is optimizing your webpage to achieve a higher SERP.  Google and other search engine sites have a complicated algorithm that tells whether your website should land on the first page of their page ranking.  That is the idea of using the basics of SEO, landing on the first page of the search engine site so people can discover your website.  It is a complicated process that the experts only wholly understand.  However, if you are just a beginner in Search engine optimization, there are simple ways to improve the ranking of your web page or blog.  Here are some ways to do that.



 SEO for Beginners

A considerable part of Google's Algorithm is focused on determining helpful and informative content.  If your website is only filled with random wordings and does not contain high-quality content, expect a low Google Page Ranking.  Content plays a significant part in the basics of  SEO.  The first part of consideration should fall upon creating original and informative content.  Make sure it is 100% authentic and does not contain any signs of plagiarism.  CopyScape is an effective tool that will help you check about signs of plagiarism.  The length of the content also determines the importance of content.  To create informative content, the size of the article should be at least 500 words. The number of words will also determine the proper SEO keyword density.


The content of your website is not only limited to articles. You can also include images and videos.  However, if you don't observe the basics of SEO techniques with pictures and videos, they will do nothing to improve your ranking.  When posting an image, use the alt images to place distinct SEO keywords.  The same goes with the video; you should put a proper tag within the video, title, and description; it will help the spiders discover your website.


SEO Keyword

 The Basics of SEO

The keyword density is the principal factor in identifying the theme of your content.  The robots use it to crawl and index your site and determine the Google page ranking of your site.  The SEO keyword density should be between 1-3% of the length of the article.  Keywords are the set of words that online users use to discover a website.  You may use different tools such as Google Analytics to determine the right keywords to use.


The basics of SEO is an intricate process that involves a lot of factors, such as creating backlinks, indexing ondirectory sites, determining the text and HTML ratio, and a lot more. It is an integral part of the more complicated SEO process.  It will help you get started in increasing your presence and authority online.

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