Promo video has
become an integral part of most companies marketing strategies. YouTube alone is receiving a minimum of 4 billion
views each day. It is the 2nd
largest search engine site, next to Google who also owns YouTube. According to research, at least 78% of the
population watch a video on YouTube once a week, 55% watch a video daily. Furthermore, sales video posted on YouTube also appears on different major
search engine sites, allowing you to reach a wider audience. 92% of the B2B
customers also watch an online video.
Furthermore, 34% of the purchasers tend to buy the product after
watching a sales video. 48% of the
consumers also stated that they trust online sales video for business.
Promo Video for Business Helps you Become More
Competitive
Promo Video
has been incorporated in the marketing campaign of different companies to
increase the engagement of their visitors.
They also tend to include it in their email, which increases the chances
of opening the email by at least 5.6%. Video marketing for business also massively
increase the CTR (Click-through rate) by an astounding 96%. Introducing video on your landing page will
lead to an 80% incremental increase.
The number of executives using
promo video has grown to 81% based
on the latest release. That is a massive
jump from the 70% in the previous years.
More than half (52%) of the executives also watch explainer videos on
video hosting sites and 75% watch sales video for business.
Sales Video Production Creates a Mobile-Optimized Video
The latest update on the
Google algorithm suggests that they prioritize mobile-optimized content, and
for a good reason. More than 60% of the
online community is accessing the web through their gadgets. At least 70% of the content that belongs to a
higher SERP ranking is video. It does
not only add to the organic traffic on your site; it also serves as a point of
entry for your site.
Around 50% of the traffic on
mobiles is received through mobile phones, and 69% of that traffics is from
distinct networks. Based on the response
of different companies, at least 85% of them are planning to increase their
budget on their video-related content.
Shorter promo video also
tends to have a higher engagement as 88.3% of them were completed.
Promo Video Production Creates Video that is Easy to Share
It is also easy to share videos
on social networking sites. More and
more YouTube videos are being watched on Facebook. A total of 500 years are consumed daily on
Facebook. On Twitter, at least 700
videos, specifically from YouTube, are being tweeted. The share-ability and the easy integration of
the promo video for business make it
very efficient and effective.
Legal Considerations
during Promo Video Making
Video
advertisement is considered one of the most effective forms of online marketing.
Whether you are planning to create a promo video or contract a company to
produce your video, it is essential to be aware of the different legal
considerations. Since you are considered the client and the distributor of the
video, it is essential to understand some of the legal implications involved in
video making. Some video production companies are bending these rules, but we
still recommend playing it safe to avoid repercussions.
Creating False Claims and
Statements
Like
in the different forms of advertising, creating deceptive and false statements
is both illegal and ethically incorrect. Some industries are closely monitored
and regulated under these terms, such as the mining industry. When you are in
the process of creating the script for your promo video, it would be wise to work hand-in-hand with a lawyer
before finding a production company that will produce it.
Licensing of the Video and
Photo
If
a particular image or clip included in the promo
video is not solely owned by the company or client, a release or license
should be obtained first. You may have the impression that you own certain
content, but in reality, this content is only licensed for a specific purpose
and may not be apt for video use. The licensing fee can vary depending on the number
of viewers, industry, geographic region, and the extent of time.
Music License
If
you want to lose a hefty amount of money and deal with dozens of lawsuits, use copyrighted
material in your promo video. Even if
the video you create is for internal use only, it is still illegal to utilize
copyrighted materials. Like the video and photo mentioned above, music should
also be properly licensed.
Trademarks and Logo
When
you are creating promo video, you
need to avoid even the accidental appearance of trademarks and logos of other
companies. You need to observe extreme carefulness when taking shots to make
sure that you will not capture license plates, street advertisement, product
label, and other trademark or logo
Release Forms
Those
who will appear in your promo video should
sign a release form regardless if they are just appearing for a random
interview or even if they will serve as a background. If a former employee
appears on your sales video, it is always recommended to re-shoot the footage. Another
type of release form that you should secure is for the location. On a normal
occasion, the filming will happen at a studio or the client's office; however,
this is not entirely the case. There were instances when the video had to be
filmed privately.
Digital
promo video is an essential part of
the company's marketing tactics. Proper collection and authentication of the
video will ensure that you stay away from any legal claims and issues.
Can Video Make People Buy
Our Product?
Last
year, online consumers spent less than $400 billion on various online products,
and that number is predicted to increase this year exponentially. This is a
considerable amount of revenue, and every business wants to have a share of
that financial pool through different online advertisements and digital
marketing strategies such as video animation.
However, if you have no idea how to convince the consumer to purchase your
product when creating promo video,
it will not translate to your company’s revenue. If you analyze some of the
most effective video advertisements online, you will notice similar features
among them.
An Effective Sales Video
Creates the Need
The
successful promo video animation
will convince the audience that they need the product. One of the main reasons people
are not buying your product is that they do not see the need to purchase your
product right now. There are various ways to convince them that purchasing your
product is necessary; one effective approach is making them curious about your
product. You may also inject an ‘emotional appeal’ to your video. For instance,
let us consider a TV receiver that will allow you to watch on-demand videos on
your TV. You do not necessarily need this since you have a cable connection if
you think about it. Suppose you create an animated video that shows how they
can save $1000 annually by cutting their cable and settling for a TV receiver.
In that case, they might consider buying your product.
Video Advertisement Should
Make the Consumers Believe
People
are skeptical and doubtful once they see an advertisement that is too good to
be true. However, as a marketer, you need to convince them that it is true. If
you notice, hundreds of videos online are just stating that a product is highly
compatible, efficient, simple to install and maintain, and other flowery words.
You need to make them believe in your statement. How do you show that a product is just easy
to install? Show them on your promo video animation how it’s done. You may also ask your past consumers to
create a testimonial about your product.
Provide an Incentive
Finally,
you need to convince consumers that your product will give them their money’s worth.
Most people watching a promo video
animation for a new product will instantly think that the price is too high.
In the end, they will not be encouraged to create this type of investment. To
find a solution to this common problem, you may offer a reward for people who
finished watching the video, such as a discount code or a promotional item. Be
sure to state that this is only a limited promo which will create that urgency.
The
online market provides a huge opportunity in today’s global market. However, to
be a successful online entrepreneur, you need to make sure that your video
animation is optimized by using the different marketing methodology possible.
Start looking at your promo video
advertisement today and see what you probably missed.
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