Generally, in a
startup, it is very tempting for the founder of the business to wear various
hats; multiple things need to be accomplished. You think that you can invest
the extra funding in other means when you choose not to employ dedicated
people. It is probably a good move on a
startup, but the benefits of juggling become insignificant as your company
grows. While there are benefits that you
can enjoy in juggling the responsibilities, there will come a time that you
will need to hire people to support your business
growth.
When Juggling Can Support Your Business Growth
During the
startup, controlling the overall expenses would be the wiser choice. The initial purpose of the startup is to
search for a business model, and the money that will cover the costs will come
directly from the founder's pocket. Having marketing
teams and giving them $45,000 for employee expenses will not make any
sense, especially if your only goal is customer research.
A Multi-Talented Employee
Hiring a team with jack-of-all-trade members is an ideal thing to
do for the startup. The founder should
assume the position of Brand Ambassador, Sales Director, and CEO simultaneously. If you have a partner in this business, you
may ask them to play the role of Community Manager, Marketing VP, and COO. This is one of the reasons why experts in the
industry advise aspiring entrepreneurs to find a cofounder. By maximizing productivity and controlling
the expenses, you will get out of the startup phase immediately.
When Juggling Can Hurt Your Business Growth
When you hire a
team that can juggle tasks, there is a possibility that they have a specific
role in your business. You initially
asked them to branch out of the other areas to fill the gap in your industry. The nature of business juggling will hurt
your business growth once your team loses
their focus and becomes overwhelmed by the various roles. It may affect their performance on their
primary responsibility.
Hiring Proxy Worker Can Halt Your Business Growth
These teams are
often called proxy workers, proxy marketing
teams, which is not a sign of disrespect for what they are trying to
accomplish. It is a term used to
acknowledge the different roles that they are taking outside of their
organization. It is also a way to
highlight their tremendous amount of contribution to the business growth.
When the business
starts to develop and expand, hiring a
team of proxy workers can affect the progress of your business. For instance, if the founder of the company
is too busy marketing the company, this issue will slow down the progress of
the business. Make sure you know the fundamental
role of the CEO and not just to sell the business.
Juggling works in
your business is essential to your business, but only on a particular
point. Hiring a team with a definite specialization will have the ability
to support your business growth and
expansion.
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