When you are designing a webpage, one of the essential
parts would be the call-to-action button.
A compelling CTA button can increase the subscription and the conversion
rate. The function of the buttons
included in the web design is to
capture the online community's attention.
It should give them the desire to perform specific actions such as
subscribing, downloading, calling their hotline, and others. Here are some practical tips to create the
best call to action to create a compelling CTA design.
Design Tips to Create the Best Call
to Action
Pay attention to the recommendation that we will list
here. While there are no one-size-fits-all solutions CTA design, the tips below
have been proven to be effective in capturing the audience's attention.
Type of Buttons
The best call to action buttons are the
subscribe button (including joining the mail subscription and registering), Buy
Now, and Learn More Button. The Buy Now
would be great to see in an e-commerce website design. The "Learn More" button is perfect for educating
readers about a specific service or product.
The subscribe button is mostly the pop-ups and the banner ads that ask
you to subscribe to their newsletter.
You may use this in conjunction with each other or use a specific button
perfect for your webpage design. Other sites prefer using text links for their
CTA, but unfortunately, this is not the most effective type of CTA due to the
popularity of mobile devices.
Placement of the Best Call to Action
If you are a blogger and a member of an affiliate
site, you will understand that placement is a big deal when creating the best
call to action. A simple change
from the header to the sidebar on the design
can increase the conversion rate by more than 304%. Based on the study conducted, you should
match the elements found in your webpage.
Sometimes, CTA will produce a great result when placed above, in the
middle, or under the content. You have
to experiment with the placement of your CTA button and see which is the best
choice for you.
The Text on the Button
The primary reason why your CTA button design is not effective is that it does
not "Call to take any action." When you look at the sites attracting
high traffic, you will notice that their CTA has a particular text that will
catch the audience's interest. Some of
the most popular text includes Download, Demo, Free Trial, Click Here and Add
to Cart. It would help if you captured their interest using simple words that
encourage them to act. Keeping it concise is one of the tips to create the
best call to action.
Color and Shape of the Best Call to Action
The color of your CTA button should be contrasted with
the site's color to make it more visible and appealing. The customary shape of the CTA is a rectangle
and circle. If you want to create a
fancier button design, this
should be justified during the web design
process.
There are a lot of tips to create the best call to
action. You may use the entire tips
or just a portion of it depending on what will work for your web design or what will not.
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