An Influencer Marketing Platform is a digital platform where agencies and brands can find and collaborate with digital influencers. Some provide an 'offer platform' where their structure works similarly with Elance and Upwork. A certain brand will submit their product or campaign idea that they wish to advertise, and the digital influencers that are members of the 'offer platform' will bid on the particular project. They will commonly submit concepts and ideas on how they plan to market the product.
Why Do You Need an Influencer Marketing Platform?
According to the
latest statistics, around 41% of internet users aged 18-29 use tools to block digital
advertisements. Different consumers, especially the millennials, are looking
for ways to skip or block these advertisements. This is one of the reasons why
companies are seeking the help of digital influencers.
Freedom
When the YouTube
channel 'Freedom' started, they did not know that they were developing a
successful channel. They are using the YouTube platform to share their views
and their creativity. When a brand is working with the Influencer
marketing platform, they understand that the vloggers need to stick to the
content that their followers love. It gives them a sense of freedom and
guarantees these digital influencers that a brand should never influence them.
This platform also comes with a campaign manager that asks the brand to avoid
pressuring and influencing the influencers. This platform can handle the
expectation of the brand without compromising the integrity and the creativity
of the influencers.
Valuable Relationship
If you are just a
budding vlogger and are trying to build your audience, joining the
influencer marketing platform can expose you to many opportunities. It can
make your channel profitable by helping you land your first job as an influencer.
You will also create a strong relationship with these brands. If you choose to
work outside of the marketing platform, it will take a significant amount of
time before the company discovers your presence. In most cases, these companies
also choose to work with the marketing platform since it comes with many
functional elements.
Credibility
When you start
working with the brand, it can help you increase your authority and credibility
since other brands are now seeing the type of content you can produce. Working
with them also implies that you have a bigger budget and a bigger room for
creativity. Once you enhance the quality of your content, you also start to
become credible with your audience, leading to more subscribers. Collaborating
with the influencer
marketing platform will eliminate the hassle of managing your own
business. It gives you a sense of comfort and peace of mind knowing that you
will be paid for the job that you are doing. It provides you with an adequate
amount of time to create more amazing content.
Top 5 YouTube Influencer Marketing Platform and
Comparison
While it is
impossible to determine the best influencer
marketing platform, the design of one site may be suitable for your
situation compared to others.
The Impact of the Social
Influencers
Social
networking has been expanding at an unprecedented pace all over the globe. It
has invaded almost all aspects of our life. Study shows that most people will
spend more time online posting photos, liking tweets, and sharing posts. At
least 2.6 billion individuals have an active social media account, and 1.9
billion of them will access their accounts on their mobile devices. It is a 10%
increase compared to the previous, and the numbers are expected to increase as
more people go mobile. Most businesses actively use these platforms to engage
with the audience and convert them to possible customers. Sadly, only a small
portion of these brands will succeed. To help you advance your marketing plan,
a social influencer can help you.
How Digital Influencers
Are Affecting the Purchasing Decision of the Audience
A
social influencer is a person who can influence his followers. With their help,
you will have the power to target new audiences. During the early days of
social media, most brands will use celebrities to endorse their product to
their followers. However, anyone can be a social influencer nowadays. If you
have large followers online, you are a social influencer. Commonly, a person's
purchasing decision can be affected by people close to them, such as their
friends, families, or probably someone they admire. With the advent of the
digital realm, these common influencers have extended online. Most trendsetters
today can affect the decision of their followers, family, and friends.
The Power of Influencer
Marketing
Experts
believe that there are many benefits when a company chooses to work with a
digital influencer. They will improve their credibility and affinity and will
widen their reach. In addition, it is also more cost-effective compared to the
traditional form of advertising. The word-of-mouth of the digital influencer
provides better ROI compared to ad campaigns. Based on a McKinsey study, this
manner of advertising can double the sales of ad campaigns. Furthermore, it can
also improve customer retention by 37%. In an article published by Forbes, the
data shows that at least 92% of the consumers will trust these social
influencers.
How Business Look for the Right Influencer?
Proper
choice of the social influencer should be a crucial part of your marketing
strategy. They should be properly aligned with your brand's image and your
content strategy. It should be a perfect fit for your quality, content, and
style. Fortunately, everything in the digital realm can be monitored. Using various
tools and software, you can measure their influence, reach, and relevance. Measuring
and monitoring the essential information is essential for hiring the right
digital influencer.
All
in all, using influencer marketing is a powerful way to manipulate the behavior
of consumers. Make sure to choose an influencer with the same value and someone
who can relate to your brand. Experts believe that more companies will invest
more on authorized digital influencers that provide quality content. Nonetheless,
you should not completely rely on digital influencers.
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