Guide on Influencer Marketing Platform

An Influencer Marketing Platform is a digital platform where agencies and brands can find and collaborate with digital influencers. Some provide an 'offer platform' where their structure works similarly with Elance and Upwork. A certain brand will submit their product or campaign idea that they wish to advertise, and the digital influencers that are members of the 'offer platform' will bid on the particular project. They will commonly submit concepts and ideas on how they plan to market the product.

 

Why Do You Need an Influencer Marketing Platform?

 

Influencer Marketing Platform

According to the latest statistics, around 41% of internet users aged 18-29 use tools to block digital advertisements. Different consumers, especially the millennials, are looking for ways to skip or block these advertisements. This is one of the reasons why companies are seeking the help of digital influencers. 

 

Freedom

 

When the YouTube channel 'Freedom' started, they did not know that they were developing a successful channel. They are using the YouTube platform to share their views and their creativity. When a brand is working with the Influencer marketing platform, they understand that the vloggers need to stick to the content that their followers love. It gives them a sense of freedom and guarantees these digital influencers that a brand should never influence them. This platform also comes with a campaign manager that asks the brand to avoid pressuring and influencing the influencers. This platform can handle the expectation of the brand without compromising the integrity and the creativity of the influencers.

 

Valuable Relationship

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If you are just a budding vlogger and are trying to build your audience, joining the influencer marketing platform can expose you to many opportunities. It can make your channel profitable by helping you land your first job as an influencer. You will also create a strong relationship with these brands. If you choose to work outside of the marketing platform, it will take a significant amount of time before the company discovers your presence. In most cases, these companies also choose to work with the marketing platform since it comes with many functional elements.

 

Credibility

 Influencer Marketing Platform

When you start working with the brand, it can help you increase your authority and credibility since other brands are now seeing the type of content you can produce. Working with them also implies that you have a bigger budget and a bigger room for creativity. Once you enhance the quality of your content, you also start to become credible with your audience, leading to more subscribers. Collaborating with the influencer marketing platform will eliminate the hassle of managing your own business. It gives you a sense of comfort and peace of mind knowing that you will be paid for the job that you are doing. It provides you with an adequate amount of time to create more amazing content.

 

Top 5 YouTube Influencer Marketing Platform and Comparison

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While it is impossible to determine the best influencer marketing platform, the design of one site may be suitable for your situation compared to others.

 

The Impact of the Social Influencers

 Influencer Marketing Platform

Social networking has been expanding at an unprecedented pace all over the globe. It has invaded almost all aspects of our life. Study shows that most people will spend more time online posting photos, liking tweets, and sharing posts. At least 2.6 billion individuals have an active social media account, and 1.9 billion of them will access their accounts on their mobile devices. It is a 10% increase compared to the previous, and the numbers are expected to increase as more people go mobile. Most businesses actively use these platforms to engage with the audience and convert them to possible customers. Sadly, only a small portion of these brands will succeed. To help you advance your marketing plan, a social influencer can help you.

 

How Digital Influencers Are Affecting the Purchasing Decision of the Audience

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A social influencer is a person who can influence his followers. With their help, you will have the power to target new audiences. During the early days of social media, most brands will use celebrities to endorse their product to their followers. However, anyone can be a social influencer nowadays. If you have large followers online, you are a social influencer. Commonly, a person's purchasing decision can be affected by people close to them, such as their friends, families, or probably someone they admire. With the advent of the digital realm, these common influencers have extended online. Most trendsetters today can affect the decision of their followers, family, and friends.

 

The Power of Influencer Marketing

 

Experts believe that there are many benefits when a company chooses to work with a digital influencer. They will improve their credibility and affinity and will widen their reach. In addition, it is also more cost-effective compared to the traditional form of advertising. The word-of-mouth of the digital influencer provides better ROI compared to ad campaigns. Based on a McKinsey study, this manner of advertising can double the sales of ad campaigns. Furthermore, it can also improve customer retention by 37%. In an article published by Forbes, the data shows that at least 92% of the consumers will trust these social influencers.


How Business Look for the Right Influencer?

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Proper choice of the social influencer should be a crucial part of your marketing strategy. They should be properly aligned with your brand's image and your content strategy. It should be a perfect fit for your quality, content, and style. Fortunately, everything in the digital realm can be monitored. Using various tools and software, you can measure their influence, reach, and relevance. Measuring and monitoring the essential information is essential for hiring the right digital influencer.

 

All in all, using influencer marketing is a powerful way to manipulate the behavior of consumers. Make sure to choose an influencer with the same value and someone who can relate to your brand. Experts believe that more companies will invest more on authorized digital influencers that provide quality content. Nonetheless, you should not completely rely on digital influencers.

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