Google Search and SERP (Search
Engine Result Page) play major roles in online marketing. It builds an index
and crawl websites which will provide the user with a ranking of websites. The
rank of the websites will depend upon their relevancy and importance. The link
structures will help the crawlers connect with the billion of documents found
online. After Google discover these websites, they will interpret the codes and
store them into a gigantic database. These information will be recalled when
they are relevant on the search query. In order to accomplish this enormous
task, Google have constructed numerous data centers in various parts of the
globe.
Google Search and SERP: How Do They Determine the Popularity and Relevance of Websites?
Google Search has implemented a lot of
changes. Relevancy of a web page is more than just looking for a page that
contains the right set of keywords. During the early years of the search
engine, they are only covering simple steps. Search Engine Result Page that time has limited value. Nowadays, there are hundreds of elements that
can affect the relevancy of your web page.
According to Google, a popular document, page and site should also
provide essential information and content. This method has proven to be
effective with regards to user satisfaction. Popularity and relevancy of the
website should also be determined. By using complex mathematical equations they
called algorithm, Google Search would be able to separate
a quality site from a spam. They can also provide them with the SERP that they
deserve. Algorithms of search engine sites are composed of thousands of
variables.
Google Search on Search Engine Optimization
SEO or Search Engine Optimization is the process of optimizing your
webpage in order to be discovered by the search engine platforms. As a result
you will be more visible on Google Search.
This can be achieved through an array of methods such as Off-Page and On-Page
SEO.
Off-Page SEO
The off-page optimization refers to the techniques that will affect the
overall performance of the website. This may include link exchange, link
building, content marketing and social bookmarking. It is also related with
SMM, search engine submission and directory listings. The entire scope of Google Search with regards to off-site
SEO is too wide to cover in a single article. What you need to know is that it
helps you achieve a higher rank using the organic method.
On-Page SEO
Google Search On-page SEO is
a practice of the site owners and content curators that allows the search
engine platform to interpret the content easily. It includes the development of
a comprehensive metadata for every elements and page of the website. It also
involves the creation of unique URL, developing a clean HTML and adding the
right set of keywords that will improve your presence on search results
There are times that the algorithm of the Google Search may seem unfathomable. By understanding factors that
may affect it you will be able to improve your SERP and increase your organic
traffic.
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