Search engine platforms
have been using links as part of their metrics since the latter part of the 90s.
This is one of the factors that determine the authority of a website. They have
been updating and modifying their algorithms when using link data. If you
are building link using the outdated strategy, you can get
penalized. The visibility and page authority of your website will suffer
dramatically. Learning how to create quality backlinks can ensure
an improved SERP ranking.
Building Link Using These Strategies
Getting backlinks from
high authority sites is essential. Backlinks from .edu and .gov sites will be
rewarded. Also, the other site will only link to your website if your website
is credible. As you are building link to authority
sites, you will also receive more organic hits. Here are some ways how to
create backlinks.
Using Social Media Sites
Social media sites are
effective in advancing the company's marketing strategy. Some sites used for
internet marketing include Facebook, Twitter, Instagram, LinkedIn, etc.
Furthermore, the link you post on the website will serve as a backlink. Creating
a fan page for your website allows you to be more visible on this platform. It
increases the chance of being shared, which will boost your engagement. Building
link without the laborious process in social media is the goal of
every company. Nowadays, some tools let you automatically schedule your post.
Be sure that you will also have widgets on your website that allow your reader
to automatically share your post with just a click of the button.
Press Release
Press Release is another
example of building link. In most cases, the companies employ
this strategy if they will release a new product, blog, or website. However, it
can also create a quality backlink. If you want to know how to create backlinks
on press releases, tons of websites are designed for it. They are offering paid
and free press releases. The press release should contain the link that directs
back to your website. However, pay attention to the website's authority and its
organic traffic. Nowadays, some sites manipulate their DA to receive free
content from well-meaning bloggers.
Guest posts
Another strategy
for building link that most website managers and owners use is
guest posting. This is the act of creating blog posts or articles for other
websites. The website owner will love this since he will receive an article for
his website. When reaching out to website owners, be sure that it will be
relevant to your industry. Guest blogging on websites with a different niche
will not send any link juice on your blog.
Participating on Forums
The easiest way to
create backlinks is to submit posts on forums. This is like blog commenting. However,
you need to make sure that the forum site is related to the topic of your
website. It should have high authority. You may start a new thread or post a
comment on an existing thread. Either way, this is an excellent way how to
create backlinks. Unfortunately, most comments on a thread on forum sites have
a no-follow tag.
The above list will
deliver the correct result if you want to know an effective backlinking
strategy. These are some of the building link strategies that
website managers and marketers love to use.
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