Beginner’s Guide on SEM by SEO Agency

SEM (Search Engine Marketing) is an effective way to maximize your business potential. This is extremely important in a competitive market. SEM should be an integral part of your marketing campaign according to the best SEO Agency. Online marketing is vital part of your business campaign. SEM has got to be the most convenient approach to market and advance your business.

What is SEM: As Explained by the Top SEO Agency


SEO SEMSearch Engine Marketing is the process of advertising your business through paid advertisement. This allows your ads to appear on the SERP (Search Engine Result Page). The advertiser will pay for the keyword that the users will use to search for a particular product. This gives an opportunity for the SEO Agency to have their ads appear on the first page of the search result. Their ads will appear together with the organic result.

Keyword is the Basis of SEM

The strong foundation of your SEM will rely upon the keyword. Keyword research provided by SEO Agency serves as the foundation of your marketing campaign. This will dictate the amount of organic traffic your site can possibly receive.

Keyword Research

Before choosing the keyword for your SEM, you will need to execute a thorough research. SEO Agency also called this as keyword management technique. The first thing you need to do is to find a set of keyword that receives high monthly search volume. It should be related in the nature of your business. It should also be the keyword that a possible customer will use when looking for a service or product. Having an access to an effective keyword tool will help you identify the right set of keywords.


SEO Agency use keyword suggestion tools. It works by entering a phrase associated with your service. They will then automatically provide you with valuable data and information. This may include competitiveness and search volume of the keyphrase. It can also help you determine the negative keywords. Negative keywords are terms that are irrelevant and unlikely to create sales conversion.

There are also keyword tools that SEO Agency uses to identify the opportunity score of the keyphrase. Opportunity score is based upon the complex algorithm. This determines the possibility that your keyword will rank on the first page of the search result. Google Adwords on the other hand, will show you the level of competition. You should try to find a keyphrase with a high monthly volume search and low competition.

Keyword on Account Structure

SEO Agency believes that account structure is a crucial part of your SEM. Comprehensive account structure and keyword grouping can help you boost the CTR. This may reduce the cost of the CPC. It enhances the entire performance of your marketing campaign. Account structure involves 5 elements. It includes Landing Page, Ad text, keywords, ad groups and ad campaigns.

Finally, SEO Agency recommends that having a high Quality Score in your search engine marketing is essential. It is a vital metric that any marketers should concentrate on. It will help in getting a higher SERP while reducing the overall cost. Search engine sites are giving the relevant result a reward by putting them in a higher ranking.

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