SME owners should not limit the function of their websites. Website is not simply a tool to connect to the online realm. It is a crucial factor that we need to include in the company's marketing and branding strategy. To take advantage of its potential, you need to give your customer a personalized experience. To ensure that you will offer the audience with seamless experience, pay attention to these common mistakes when creating a website for business.
Common Mistakes When Creating a Website for Business
To help you in creating a website for business, we listed some
of the common mistakes by the designers. Beginners and novice web developers
and designers should read this to be aware of them. You should also try to use
some of the website
development tools for your business.
1. Poor Structure
It takes only 2 seconds to impress the visitor of your page. Two seconds are all they need to decide whether to stay or leave your page. With proper structuring, you can ensure that they will stay longer on your website. It will not be enough to have all the necessary elements added when creating a website for business. You will need to organize them strategically. Proper structuring requires you to gather comprehensive data. You need to study the customer's behavior and how you can influence them. If this doesn't work, heat maps can help you identify the proper placement of your elements.
2. Complex Navigation System
When creating a website for business, you will notice that the best designs have similar elements on their navigation system. It is designed in a manner that allows you to go to different pages without intricacy. A customer visiting your site is probably searching for information. They do not have a second to spare. Some customers prefer to contact you. They will reach to you to ask about the product or company's data. To increase your lead generation, keep the navigation system self-explanatory and straightforward.
3. Best Business Website Doesn't Have
Weak Call-To-Action Button
Perhaps you
already noticed the button telling you to 'download,' 'sign-up,' or 'join the newsletter.'
Those are CTA (Call-to-Action) Button; CTA buttons help companies to build lead
lists. It helps them to advance the company's marketing strategy. When creating
the CTA of the best business website,
keep it accurate and straightforward. Once visitors click the button, they
should have an idea about the outcome.
4. Mistakes on Code Formatting
Code Formatting is
a complex process. As much as possible, let the professionals handle it. If
executed wrongly, elements in your site will look chaotic and scattered. Images
and text will disappear. Imagine building a house, and the foundation was
poorly done. That single mistake will affect the strength of the house
structure
5. Not Including Social Media
Finally, never
forget to embed your social media account in your best business website.
The social realm is a vast community that you should use to increase brand
awareness. Reserve a place on your page where visitors can follow your social
media accounts.
These are the
common mistakes that novice designers usually commit. By being aware of these
mistakes, you can stay away from them. You can also create a user-friendly and
high-converting best business website.
Benefits of Creating a Website for Business
Most small business owners are clueless about how their business can advance with the help of a website. Some of them are hesitant in investing for a website since they failed to account for the additional expenses of having and maintaining a web page. When you are contemplating whether you should have a website or not, think about the gain-pain ratio. If you believe you have much to gain with a possibility of a minimum amount of pain, then you should take the risk. In case you are still not decided on creating a website for business, here are more reasons that will convince you
Gaining Credibility
through the Best Business Website
Nowadays,
consumers are now using the internet to find services or products that they
need. Bycreating a website for business filled with informative content, the consumers will instantly think
that you are credible in offering the services or product. It is not just about getting valuable traffic; it is about being an authority in the
market.
It Saves You Money
Contrary
to the misconception that creating a website for business can only
incur additional expenses, it can actually save you money. The initial cost of designing the website may
vary, but once it is up and running, the estimated monthly fees can go from $20
to less than $100. With the website reach, you will be able to
save a lot in terms of marketing cost since digital marketing is generally
cheaper than other advertisement types such as print, radio, and TV. It also stays functional 24/7, and the
possibility of increasing your company's visibility is immense.
It Keeps the Customer
Informed
Creating a website for business can serve as the company's online brochure. It is cheaper and quicker to update the
consumers about the latest about your company by using your website. It is also the more effective way of
informing your audience about the newest release of your product, sales and
promo, and upcoming events. Other types
of advertisement (even print) can become outdated. The website remains fresh and updated with
the latest news and information about your company.
Accessibility
Your
best business website will remain accessible for different types of
consumers 24/7. It provides the
consumers with a convenient approach to reviewing your product when your
physical establishment is closed. It is
an efficient way for the customers to reach a purchasing decision, especially
for individuals who are too busy with their work and responsibilities.
Website Reach
The
best business website can also become a virtual marketplace, which means
that you provide the consumers with an alternative method of purchasing your
product or hiring your services. Some
eCommerce stores started as a simple online stores, and now their product is
reaching a global scale due to the broad website reach. Almost all
products are sold online; cars, houses, gadgets, furniture, artworks, etc. No matter what product you offer to the
consumers, there will always be someone interested in them.
If
getting valuable traffic that
can turn into possible conversion will not entice you, perhaps the benefits
mentioned above will finally help you decide whether you need to get the best
business website or not.
Tips on Creating a Website for
Business
The competition in
the industry is quite stiff. The accessibility offered by the digital realm
means that your rival company is simply one click away. If your prospects think
your website is too complicated, they will probably choose your competitors. When
creating a website for business, be sure that it is user-friendly and
functional to attract the attention of the buyers. Even if you are offering the
product at the lowest cost, you will not be able to profit if your site's
navigation feature is too confusing. Your Business Website should
also offer a convenient shopping experience. This will increase the conversion
rate of your site.
Sign-up and CTA (Call-to-Action)
Buttons
You should never
bore your customers with lengthy forms. When they sign-up on your business website, it should not take
them six pages before they can successfully access your site. Your opt-in form
does not necessarily need the customers' work, phone number, and physical
address. A valid e-mail address would be enough. It would be best to ensure
that your CTA button will stand out by offering lead magnets. For instance, you
can offer them access to exclusive deals if they complete an action. You should
also think about the color, font style, size, positioning, and wording of your
CTA button when creating a website for business.
Pay Attention to Your Search Function
Your Search Bar
will help your customers find the product they are looking for. Your search
function can make their experience frustrating or satisfying. The search result
of your business website should include the image of the
product and the essential information. No one wants to be directed to the next
page to see the product and read the description.
The Breadcrumb Navigation
When customers
place their orders, they should clearly understand the buying process. They
must know the steps that they need to complete. Breadcrumb Navigation will
ensure the customers that the procedure will not take an eternity to complete.
In addition, the breadcrumb navigation allows the customer to return to the
previous page and edit their mistake. This is more desirable compared to
starting the shopping process from the start. Remember this when creating a
website for business.
Your Shopping Cart
Creating a
website for business will not be complete without detailed security. Your customer should be
confident when purchasing products at your site. It should come with features
that will protect your customers' sensitive information and privacy. A Trust Certificate
coming from Verisign and Hacker Safe will increase the authority of your site.
You should also get an up-to-date SSL certificate to ensure your customers that
your site has improved security.
Finally, creating
a website for business must prioritize transparency. It should not contain
any hidden charges. Additional charges should be displayed on the page, such as
discounts, shipping charges, taxes, and the base price. Buyers hate to see
unexplained costs, and they will abandon the shopping cart the moment they
notice an unexplained fee.
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