Social Media Management Platforms

Social Media Management should be an integral part of the company's advertising strategy. Most people in the department are highly aware that they need to be active on social media platforms that will help them advance the company's plan. Unfortunately, for the smaller business, they will not have the adequate resources to test the various platform types. They need to ensure that it will be effective since they do not have enough funds to initiate a test run.  This article will examine the top platforms with a high efficacy rate and the best strategy.

 

The Best Platforms for Social Media Management


Social Media Management

Based on the latest study, more than half of the digital marketing services (52%) choose Facebook to execute their social media management strategy. Though the numbers are considerably high, it has slightly decreased compared to the 54% result of last year. LinkedIn receives a total of 21%, Twitter with 12%, and YouTube with 4%, which is steadily increasing.

 

Facebook

 Facebook

With more than 1.5 billion users, Facebook has the highest mix of demographics compared to other types of social media platforms. Facebook Live offers an extraordinary medium that allows you to connect with your audience.  It also comes with important tools to measure your targeted market's engagement level and behavior.  The data and information can be used to alter or adjust your social media management techniques. For most marketers, Facebook is one of the easiest platforms they can manage. Facebook Ads can also be utilized to match your current customers with millions of prospected buyers who also possess similar attributes. You can direct them to your opt-in page, where you can then capture their contact information.

 

Instagram

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One of the best social media platforms for businesses used for social media management would be Instagram. However, at least 95 million photos are posted daily, making it quite challenging to stand out.  As of date, there are at least 500 million members of Instagram, and at least 300 million are sharing pictures daily. Marketers should start considering Instagram since the engagement level is higher on Instagram. At least 62% of Instagram members follow brand accounts of their free will.

 

YouTube

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The second largest search engine site, YouTube, is widely utilized for social media management. Aside from the fact that videos posted on YouTube commonly appear on search engine sites, YouTube also has Google Hangout, which companies use to interview the leaders and experts in the industry.  The interviews are also automatically added to their timeline, increasing its visibility and authority.

It is basically up to the marketer to choose the platforms they will use for social media management. However, be sure to select a platform compatible with their business.

 

Social Media Management Technique

 

Social media was originally designed to connect different people. With the increasing number of users and high level of activity, most businesses treat this as an opportunity to expose their business to unlimited possibilities. There are infinite ways to advertise your business with the help of social media management; however, not all of them will provide the best result.

 

Social Media Management Tactics Used by the Top Agency

 Social Media Management

Here are some of the most effective marketing tactics used by different social media agencies. They have the most effective impact, giving you a high return on investment.

 

Content Distribution

 

One of the most valuable roles of using social media is to serve as the outlet to advertise your published content.   Whenever you share your content on your social media channel, you increase your chance of being discovered by the public. It is one of the most used social media management tactics by the top agencies since they can promote customer loyalty, improve online visibility and increase initial traffic. It can also help in advancing the SEO strategy of the company. You will not only enhance your presence on social media, but you will also boost your visibility on the search engine site.

 

Redistribution of Content

 Social Media Management

When we talk about content distribution, it is basically sharing your most recent post. On the other hand, redistribution is sharing your older content. It is a good idea to re-share your content on a rotational or occasional basis. This social media management strategy aims to keep their newsfeed updated. However, ensure that you redistribute it at a particular time frame, so your followers will not think you are sharing spam content.

 

Discussion Engagement

 

Discussion is a great technique to attract your audience's attention and keep them engaged for a long time. Social media management creates a discussion on the newsfeed to encourage the unfamiliar audience to be involved. This technique can increase your organic traffic and boost your conversion rate. 

 

Posting Live Updates

 Social Media Management

Currently, the world of social media is quickly shifting to the real-time experience after Facebook introduced its Facebook live feature. This technology and platform allow an instantaneous posting ability. A good social media management strategy must be aware of what the audience wants. By providing them with live updates either in the form of text or video, it can be an amazing and powerful way to keep your audience engaged. In addition, it only requires a few minutes to post a live update.

 

Finally, social media management strategy may also include hosting contests since it is more likely to be shared, increasing their profile visibility in the process. Even though you will spend some money on the prize, the ROI will significantly be higher than your expenses. These are just some of the marketing agency's strategies. They provide the biggest return in terms of monetary and time. However, your social media marketing plan should not just be limited to these techniques.

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