Over the past few years, there have been a lot of
changes in the landscape of social advertising. Various social
media platforms are constantly launching new features. The algorithm and
technology changes will also dictate the current trend. Marketers are aware of
the power of social media and how it can advance their marketing tactics. Therefore,
they must stay updated on the latest changes and the current trend in the
market.
The Future of Social Advertising
To understand the marketing strategy that will work in
the future, this article will walk you through the different Social
Advertising trends.
The Power of Video Contents
Videos are conquering social media and dominating the
marketing realm. According to Cisco's recent report, 70% of consumer traffic came
from video. While the numbers may sound outdated, the company also claimed that
the video traffic would rise to more than 90% in the coming years. A marketing
report also states that 86% of the marketers currently use video in their social advertising strategy, and the remaining
are planning to use it. To meet this demand, Facebook has launched Life Stage,
Live Video, and 360-video. Other platforms follow suit by releasing features
that support video.
Chatbots Increase Your CRM
CRM, also known as Customer-Relation Management, is an
essential element of a booming business. CRM can be integrated with your Social
Advertising. Social media allows us to establish a relationship with our
customers. Chatbots enable you to interact with your customers in real-time.
Mobile apps for instant messaging have released their own Chatbots. Currently, at
least 12,000 chat bots are introduced on the messaging platforms. Chatbots
allow marketers to deliver 24/7 customer service.
Go Mobile
Mobile presence highly matters; social media and
smartphones have created that ideal combination. Over the past few years, the
number of individuals accessing the site and social media platforms using their
smartphones has increased exponentially. Mobile traffic has long surpassed desktop
traffic. Mobile-friendly apps allow you to check your social media accounts conveniently.
It would be best to prioritize your mobile users in your social
advertising strategy. Google has also made some changes that
prioritize the AMP pages.
Personalized and Paid Content
Currently, most businesses are utilizing only paid
content to widen the reach of their social advertising strategy.
While it helps you improve the engagement and conversion rate, you should not
instantly disregard the personalized content. Most people will choose not to
pay attention to the general ads on social media. In addition, the latest
changes in the algorithm allow the users to see advertisements that are only
relevant to them. Therefore, you need to invest in personalized and paid
content.
Boosting Your Presence with Social Advertising
You
will spend many hours researching, examining, and developing a quality product.
Like any business, you will have to spend more time promoting your product. For
those looking for ways to promote their product online, one of the most
effective platforms would be social media. At least 25% of our digital time
will be spent browsing through social media pages, checking messages, and
reading various posts, which makes it a powerful marketing platform. Based on
the numbers released by Experian, at least 80% of the business owners and
marketers are promoting their products through social advertising.
Unfortunately, they are not utilizing it to its full potential.
Effective Ways to Promote Your Product through Social Media
If
you are ready to take your social advertising to greater heights, make sure to
follow the tips we provided below.
Visuals Matter
Statistics
show that tweets that come with photos receive higher engagement. Facebook posts
containing videos will also receive more likes, comments, and shares. Even
LinkedIn posts with images have a higher engagement rate. Snapchat, Instagram,
and Pinterest are heavily based on visuals. You need to take advantage of these
visuals when marketing your product. Using visuals on your social advertising
will help you create a visual voice. Adding images to your quotes in a unique
way will give your company a unique voice.
Headline
When
you post great content on your social media, you need to think about a title
that will immediately grab the interest and attention of your audience. You
need to use better titles that will make your product more marketable. When sharing
this post on other social media platforms, make sure that you will use a new
title. Avoid settling for a single tag, especially when posting the content
multiple times. Tools such as BuzzSumo, Feedly, and Epic Beat can help you find
the right title for your social advertising.
Customize Your Post
Most
social media platforms have a posting feature that allows you to customize your
post. This will enable you to personalize your content's description, image,
and headline. All social media marketers will compete to the attention of the
audience. Optimizing your post for the platform will make your Social
Advertising more effective. You will be able to increase the engagement
and CTR of your posts.
Choosing the Right Time
This
advice might seem too obvious; however, most marketers often neglect this basic
concept. To reach the highest audience, you need to be sure that you are
posting your promotion at the right time. You have to know when your audiences
are active online. After this, you can compile a schedule to guarantee that
your post will be posted at a particular time. Remember that the peak time for
the different social media platforms will differ. While you can use various tools
that will teach you the best time to post your tweet, there are times that you
only need to understand how your audiences engage with your posts to determine
the appropriate time. Facebook also has a built-in feature to help you with
your social advertising.
Regarding
promoting your product, social advertising is one of the most effective
tools today. Remember the tips provided above to increase the traffic and
engagement on your post.
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