The process of selecting the name of the site is quite
similar to choosing the company's name. You will need to execute thoughtful
consideration in choosing the best domain name. Remember that the
name of your site serves as the identity of your company. It serves as your
face online. You should make sure that it will perfectly suit your business
theme and be easy to remember. People will normally ask the URL of your site
when you are marketing your product. You should always be prepared to answer,
especially if you are managing an online startup. This is a crucial part of
your digital marketing campaign
4 Tips to Choose the Best Domain Name
Experts believe that the good names used on top-level
networks are starting to run out. You may want to consider these points before abruptly
choosing the best domain name. This will ensure that you have the right
name that will match your digital marketing campaign.
Make it Simple
Make sure that you choose the best domain name
that is easy to type. This is very crucial for your success online. People may
find it challenging to remember your site if you choose a slang word, jargon
words, or terms with various spellings. This will make it difficult for them to
find your official site. It is also recommended to keep the URL name short.
There is a possibility that your customer will mistype it if it is too long and
intricate. You might want to think about adding keywords to your URL. These
keywords may describe the services or products that you offer. For instance, if
you are offering a Computer Repair Service, you may register computerrepair101.com.
To boost your digital marketing strategy, a simple name is necessary.
Conduct a Research
You need to guarantee that your chosen best domain name
is not copyrighted and trademarked by the other businesses. There is a
possibility that you will find yourself in a legal mess that will cost a hefty
amount of expenses. You should also consider your targeted area, especially if
you have a local business. You may include the state or the city where you offer
your business. Also, try to stay away from numbers. People will often
misunderstand if you are utilizing a number word or numerals. Sometimes,
the domain registrar will offer a tool that will easily help you conduct
research. This will make your digital marketing campaign a lot easier.
The Extension
These extensions are defined as the suffixes found at
the end of your URL names, such as .com or .org. They have specific uses that
you need to consider. You need to make sure that you are utilizing the right
extension suitable for your business when choosing the best domain name.
·
.me-this extension is
commonly used for personal blogs
·
.biz-commercial use or
business (for instance ecommerce sites)
·
.org-non-profit
organization
·
.net- technical site
·
.info- branded for
informational websites
·
.co- this is an
abbreviation used for the community, commerce or company
Act Immediately
The best domain name runs out fast, as we
mentioned earlier. Fortunately, registering them is also inexpensive, so you
need to register your chosen name as soon as possible. Otherwise, you will
waste your entire research and possibly affect your business's profitability.
You will need to secure your membership on the best domain registrar
quickly.
These are some of the digital marketing tips you need
to consider when choosing your best domain name. Remember that your URL
name affects your visibility online. Your business can be more profitable when
you have a high online presence and the best domain registrar support.
Should I Choose a Free Domain Web Hosting
Having a website that may serve as the face of your
business in the online world is essential. It is a great way to get in touch
with your customer and increase your brand awareness. It also offers a lot of
benefits to your digital marketing. Aside from choosing your best
domain name, you should also
consider a web hosting service. You have two options; the free and the paid
service.
Pros of a Free Domain Web Hosting
There are many free domain web hosting services that
can address your expectations and needs. However, you have to be aware of the
different advantages and disadvantages when you opt for a free hosting site.
Learning the Basic
A free domain
web hosting service is ideal for beginners to learn the basics of creating
and managing a website. It will teach you the simplest way of creating a layout
for your website. Using a free service will also learn the essential tools for
managing the site, such as website monitoring, file management, development
tools, and web design. For example, web hosting services provide shell accounts
that are virtually free of any charge. Those people who want to learn about
Linux may find this feature useful. This will help you become familiar with the
operating system and understand if it is worth installing.
Sharing Content
If you want to share your web content in the online
world and let a group of people find you but you do not have the resources, a free domain web hosting service will be
an ideal type of service. With a free web hosting service, you have an opportunity
to appear on search engine sites; nonetheless, you will have to double your
effort since Google favors paid web hosting. Make sure that you have executed a
proper SEO strategy.
Perfect for Non-Profit Organization
Associations with a minimum capital can also use the
free web hosting service. It is a great way to share information, the latest
news, and development about the association without spending a dime. You can
also connect with different volunteers located in other parts of the world.
Your organization now has a larger coverage area.
Cons of Free Web Hosting Service
Limited
This is one of the drawbacks of a free domain web hosting service. Your feature, tools, and functions
are limited. There are also times when the installation will take longer than
expected, and you have minimal control if the web hosting service is down.
Other features such as root access, DNS setting, SMTP email, and software
scripts are also unavailable in the free hosting service.
Top 5 Benefits of Having a Company Domain Email
Having a professional email address is an integral
part of your business. It gives you a certain authority in the industry instead
of using the regular email account offered by Gmail, AOL, or Yahoo Mail. A
professional email address bears the name of your company domain. Normally, you
will see this type of email address used by big businesses. Having a Company Domain Email provides the
customers additional security and trust, and it also aids in improving the SEO.
Credibility
An email message from a certain company that bears a
regular email address is commonly a red flag. Most of the scams and phishing
messages that aim to rip you off your money and steal your information are
using this. There has been a prevalent stigma left by these scammers that affected
those qualified companies using the customary email address. To be free from
this prejudice, companies opt for Company
Domain Email. It provides them a certain authority, especially when sending
a message to their customers and transacting with their clients.
Branding
Company
Domain Email also advances
your company's branding. Envision how every lead in your lead list will receive
a personalized message from your email address with the company domain. So,
while you are starting to improve your authority in the business, you will also
enhance your company's branding.
Awareness
The level of retention and the possibility of being
remembered by your customers also improve when you use Company Domain Email. It helps a lot in your SEO as the consumers
who will see your message can easily visit your website by following the domain
listed in your email address. There is also a tendency to increase the
awareness of other people to your business, especially when they forward the
message to someone they know. This does not only help you be remembered but is also
a perfect way to build your list with qualified leads.
Retain the Email Address
If you have an email address provided by Comcast and
Attn, you will be required to change your email address once you change your
internet service provider. However, with company domain email, you will be able
to retain your email address even if you switch to a different ISP.
Having an Email Address for Different Department
By opting for a company domain email address, you will give an email account that bears the company's domain to every department. Providing a separate email address to every department gives you a better chance of managing the messages you receive. It also creates that perception of having a large company.
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