Best Buy Logo Branding Identity Guide


Best Buy has remained the leader in high-tech retail, including video games, electronic equipment, and appliances. Their branding success has a lot to do with the best buy logo. It features a neat design with a saturated hue. In this article, we will try to provide you with an insight into how this company managed to preserve its branding over the years. Their branding history could be a perfect reference for startup businesses trying to build their brand personality.

 

Best Buy Logo Comprehensive Guide

Sound of Music

It was in 1966 when the company opened its first-ever store for business. They were originally called Sound of Music, which is focused on selling audio equipment and sound system. The initial logo of best buy highlights a loudspeaker with a yellow and black shade. The brave choice of color helped them stand out from the market and separate them from their competitors. They managed to secure a position in an overcrowded market at that time.

 
Before we continue, you might want to check these other guides about logo design

 

The Rebranding of Best Buy

 Best Buy Logo old

There was a dramatic growth in the sales of the company. They were successful in establishing chains of stores. Sadly, a devastating tornado demolished their biggest store last 1981. However, this turned out to be a blessing in disguise. After the disaster, they launched the biggest sale that led to one of history's unprecedented sales. It took only four days for them to secure their total monthly profit. It encouraged them to create a new pricing model; this growth will eventually prompt the company to go through a rebranding process since the Sound of Music is no longer sufficient to represent their brand.

 superstore

It was in 1983 when they renamed it Best Buy Company. They added electronics and appliances to their long list of offerings. There was also a slight change in their logo by adding the wordmark Best Buy Co on the primary logo and a tagline of Superstores. The old black stereo icon is still included, making it easier for their audience to recognize their brand. Unfortunately, that may not be a wise choice since it only took a year for them to go through another rebranding strategy. This time, they totally ditched the stereo logo. They used a wordmark logo of Best Buy Superstores and enclosed it in a yellow rectangular shape.

 

The Evolution of the Best Buy Logo

 Best Buy Logo

After five years, the superstore has once again decided to revamp its branding strategy due to a new concept that they were planning to introduce in their stores. It features a stylish, minimalistic, and elegant design. They ditched the Superstores tagline and changed the rectangle shape into a massive yellow tag. This is what most of us are familiar with. It is a perfect example of a simple yet impactful logo design. The yellow showcases the youthful energy and vitality of the company, while the black showcases power and authority. The combination of the color made it an excellent design to represent a modern industry.

 

This Best Buy logo will remain until 2018, when the company goes through a rebranding once again. The yellow tag that we are accustomed to became a subtle icon placed at the end of the wordmark. According to the people behind this, the new logo reflects the company's vision, expertise, talented people, and culture. Let's have a closer look at the new logo.

 

The Font Style

 Best Buy Logo

Best Buy uses a font style closely similar to Futura on its logo. It is a typeface that is commonly used in graphic designs. Some of the companies using this include Red Bull, Domino's Pizza, and Absolut Vodka. Most of you may think that this is just random, but there is actually science behind using a particular font style. Here are some things that you ought to know about this font style.

 

·         Creation- It was in 1927 when Paul Renner developed this typeface. You will notice how it is similar to Bauhaus since it is the inspiration behind the design. Perhaps it is one of the earliest known San Serif. It is often mistaken for Sofia and Avant-Garde.

 

·         Characteristic- Futura has that elegant and classic appearance, making it a perfect choice for graphic design. It does not only embrace the traditional essence, but there's also a hint of modernity. People will commonly use this as the typeface on book covers with its welcoming feel and sharpness.

 

·         Psychological Influence- The sharp edges of Futura creates a sense of contemplation and energy. However, it can also incite strong emotions such as fear when it is overly done. This makes it an excellent choice for companies that want to evoke vitality and energy, such as energy drinks. It also adds intensity to the logo, as you will notice on the Best Buy icon.

 

·         Interpretation of Futura- The versatility and uniqueness of this font style differentiate it from the rest of the typeface. While it may be developed to evoke modernity, the character creates a sense of balance that highlights elegance and class.

 

Analysis of the Color

 Best Buy Logo

The Best Buy logo has a couple of variations in colors depending on the platform where it is used. Nonetheless, they mainly have Yellow, Black or White, and Blue. Perhaps you wonder what they are trying to achieve with a tri-color combination. The interesting choice of color evokes class, reliability, and innovativeness. Uber has the same color combination. Here's a closer look at the psychological influence of those colors.

 

·         Yellow- This color belongs on the warmer side of the spectrum. It has a light shade that creates an enlightening and uplifting effect. It is the symbolism of cheerfulness and happiness. It also encourages people to be inquisitive about things. Color experts believe that yellow is the shade of new and creative ideas. It supports us in finding a new way to handle things. Concerning the Best Buy logo, it boosts people's enthusiasm. It also highlights that the company has a sound customer support system since this is also the color of communication. It is decisive, entertaining, and methodical.

 best buy retail store

·         Black- This shade is commonly used in the retail industry (i.e., Nike and Chanel). According to color psychology, it pertains to elegance, class, power, and the unknown. One reason behind the use of black on wordmark is that it makes the logo easier to read even from a distance. You will also notice how black is also a color often used on call-to-action since it draws people's attention.

 

·         White- In some cases, instead of using black color for their text, they will use white. It is the symbol of purity. In logo design, it creates space and helps highlight the text. Some may describe this as dull and cold, but it adds to the sense of calmness. It also showcases the company's freshness and simplicity.

 

·         Blue- The blue creates a sense of balance in the logo of Best Buy. It is the shade that resonates mainly with men, but many people favor it due to its non-threatening characteristic. Blue encourages the feeling of serenity and peace. It cuts through all the noises and promotes order. In this logo, blue represents reliability. They wanted to project a sense of credibility and stability. They generally want people to feel comfortable when inside their store.

 

The Sales Tag Shape

 retail store

The sales tag shape shows the large selection of products found in their store at an affordable price. It showcases the store's dedication to offering merchandise at the best possible price and with discounts. The price tag on the logo of Best Buy has become the most distinguishable emblem of their branding. It is too simple, but it successfully captures the consumers' attention and conveys the company's message. In the new logo, the tag has been minimized as a part of the company's rebranding campaign. It remains faithful to the heritage of the company but with a more updated and cleaner layout.

 

The Modernized Logo

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The updated logo of Best Buy makes it easier for the public to read. It has that modern yet sophisticated feel that reflects the ethics and culture of the company. The new logo has long appeared on the digital platforms of the company; they long started rolling out the changes on most of their physical stores. It is also apparent in their updated marketing strategy as their TV, and digital promotion already features this new logo. It tells the rich history of the company and the value it can offer to the public.

 

The Best Buy Logo of today is entirely different from the first logo of Sound of Music. Their rebranding efforts that happened throughout the years reflect the company's growth. It also shows their dedication to improving their offerings and expanding their business into other platforms and channels. If you are in the process of designing your logo, remember that it should embody the story of your brand. It must be versatile that will complement your company's development. Pay attention to the color and font style and their psychological influence. The shape should also help you convey the message to your audience.

 

 

12 Importance of Production Company Logos


When you are trying to build a brand for your company, you will soon understand how important it is to have a well-designed logo. It is the foundation of your branding campaign and will support your marketing strategy. Production company logos help grab the interest of the people and leave a powerful impression. It will also separate you from the rest of the businesses in the industry.

 

The Benefits of Production Company Logos

 

iron works

Your logo will serve as the core component of your business branding strategy. It is also the center of your promotional activities. This trademark serves as a guide when building your brand personality. Based on the study, people will easily remember images rather than words. The mind will process photos 60,000 times faster compared to text. Therefore, a logo for your production company makes sense. If you are still hesitating on whether you should have a logo or not, here are more of its benefits that will convince you.

 

The Logo is a Powerful Marketing Tool

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A logo is something that you will use to represent your production company. It could be compelling, but only if you have considered all aspects of the research and design process. The logo remains the most effective tool in advancing the branding of your business. It can help you deliver the message to the target customers and help them realize the solutions that you offer. With the reducing attention span of people, it could be challenging to convey the aims, functions, goals, and values of the company through a long article. The logo will serve as the face of your company that embodies your business's hows and whys.

 

Helps in Building Your Image

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Good company logos will help in building the image of your business. As long as you pay attention to the critical components of your logo, it will leave a positive impression on your target audience. If you want to grab people's attention and have the best perception of your company, ensure that your logo embodies all the good things about your production business. For a startup business, they need to do all crucial things to ensure that they will create a stellar image for their brand; this will include a well-designed business logo.

 

It Grabs the Attention of the Public

 Production Company Logos

Imagine strolling along the commercial district. Imagine the chaos and noises happening around. Think about the logos of the businesses that actually captured your attention. A good business logo for your production company can cut through the noise and grab the public's interest. You will soon realize that logo is a vital piece to rapidly boost your branding and awareness. Your prospects will mostly be unaware of the quality of your service. With a suitable logo, you can pique their interest and sends the message to them that you are the best solution for their problems.

 

It Boosts Your Sales

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As a business, your primary goal is to boost your company's profitability. With a powerful production company logo, this is highly possible. Depending on how you design your logo, it can be favorable or detrimental to your company. A compelling logo adds confidence to your target audience and will encourage them to trust you. Therefore, there's a higher probability that they will do business with you. While there may be various key metrics that determine the business viability, having a good logo will certainly help.

 

It Helps You Create a Statement

 

As mentioned, a logo helps create a statement that you will convey to your target audience. Make sure that you will develop a message that is accurate and bold. Don't focus on what you are doing; know why and how you do things. There should be a lot of research and analysis involved in the design process. Start by determining your purpose in developing a logo. What do you hope to achieve with your logo? How do you want the public to perceive you? It is crucial to consider the answers to all these questions before you even start sketching a possible logo design for your production company. You want a logo that will accurately and clearly deliver this statement to your target market.

 

It Reinforces Your Brand

 Production Company Logos

The logo serves as powerful brand reinforcement. Every business, whether a startup or a veteran in the industry, should always look for ways to strengthen its brand. Luckily, with a compelling logo, this is highly possible. The logo also highlights the unique selling proposition of your production company. This encourages people to take an interest in your business. As people remember your logo, it develops a sense of familiarity and encourages them to do business with you. Several companies will have a substandard and generic logo which does not help in improving their brand personality. Nonetheless, trademarks have already shown their potential. As long as you invest your effort and time in developing a quality logo, you can enjoy its benefits for your brand awareness.

 

Marketing Opportunities

 

Having a compelling production company logo helps you improve your company's marketing campaign. You can print your logo in different promotional materials and platforms that help advertise your business. You can print this into your clothing, promotional items, pamphlets, flyers, etc. You can use this as a favicon, header image on your website, display photos on your social media pages, etc. If you want people to immediately recognize your company, your logo can help you achieve this. Your brand awareness and recognition will be better as people get exposed to your logo. Your logo is one of the first things people will notice about your brand. With a memorable and powerful logo, people can easily remember your business. The more striking and eye-catching your logo is, the better it will be.

 

Professionalism

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One thing common about the big players in the industry is that they all have well-designed logos. You will also notice how they manage to keep it simple yet very effective. Some, like Coca-Cola, Google, and FedEx, use the wordmark logo, but it is still well-crafted that delivers the company's message. Your logo can have a direct influence on how your customers and prospects will treat you. A suitable logo will make people think you are a credible, established, and professional production company. Without a logo, people may feel that you are a newly-established business, and they may hesitate to trust you.

 

Helping You Stand Out

 Production Company Logos

With so many options in the industry, you want to make sure that you will be on top of your prospects' consideration. If you don't stand out in the market, you will fail to realize your full potential. You deserve a compelling logo that will give you a unique personality and encourage people to recognize your business quickly. No matter how excellent your service is, your audience will not consider you if you appear too similar to your competitors. A striking trademark can create a dramatic improvement in your brand recognition.

 

Encourage Consistency

 Production Company Logos

Having a sense of balance and consistency is crucial in the industry. It increases the reputation of your brand and helps with your marketing campaign. Based on the reports, having consistency can improve the company's revenue by as much as 23%. Logo plays a critical role in ensuring consistency since it ensures that you will have something similar across different platforms and channels. A well-thought logo also showcases your company's reliability and authenticity. For the production company, we recommend adding components that will make your logo appear timeless. Even if you are new in the industry, a well-designed logo will make you appear trustworthy and expert.

 

Improve Loyalty

 

Most consumers will be looking for consistency. As your production company grows, people will become more familiar with you. This sense of familiarity will give the impression that you are accessible and reliable. Imagine shopping in a department store. You will mostly choose a clothing brand that you are familiar with. Usually, you can be more assured of the quality of the brand. With a good logo design, you can foster solid brand loyalty. People will mostly search for the logo first when searching for your company.

 

Online Appeal

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It would be easier for you to establish your online presence if you have a well-crafted logo. Regardless of how creative or well-designed your website is,  your logo will help separate you from your competitors. When people visit your website, you will have less than two seconds to encourage them to stay on your website. You want to make sure that those who will leave will still get a glimpse of your logo and will remember it. You can also add your logo to your email marketing campaign so your audience can develop a sense of familiarity with it.

 

Hopefully, the benefits we mentioned above will convince you that it is necessary for you to have production company logos. It will help people recognize your brand and advance your marketing effort easily. Nonetheless, the benefits that you will enjoy will not be limited there. It also establishes a solid relationship with your prospects and encourages them to perceive your brand positively.


 Be sure to check out some of our logo design articles.

We Work Logo Branding Guide


WeWork offers a space for freelancers and traditional employees that promotes a flexible and healthy working environment that suits your individual needs. WeWork has established its presence in different locations across the globe. It is a co-working space, established last 2008, and based on the latest reports, they are now found in 38 countries and more than 700 locations. It took them about 14 years to establish themselves as the go-to solution for companies that needs a more versatile solution for their people. We Work logo plays a crucial role in helping them advance their brand personality. Let us take a closer look at how a simple wordmark logo became one of the most effective logos in the market today.

 

We Work Logo Review

 

If you notice, the logo design of We Work features a simple Garamond Serial bold typeface and a black and white color. There's a simpler version of their logo with the 'we' text enclosed in a circle shape. Some may think that there's not enough creative juice invested in this logo. However, let us analyze its various components and see if that is really the case.


Simplicity

 

We Work Mug

One practical feature of the We Work Logo is its simplicity. Before, we often mentioned that you should strive to create a simple yet exciting logo to make it memorable. You only have a few seconds to capture the attention of your target market, and it will not be wise to add any unnecessary elements that will just complicate the design. Making a complex logo will add to the noises in your audience's environment and confuse them. WeWork presents a straightforward approach in its design. They aim to deliver the message of their company using the basic elements.

 

Admit this, once you see the logo of we work, the first thing that will come to your mind would be co-working space. You may find this quite surprising considering that they are not the oldest company in this industry. With its excellent marketing and branding skills, it has become one of the fastest-growing businesses in the market. This is why we often remind you to keep things simple. If you look at some of the most successful logos in the market today, they ensured that their point would be delivered to the audience using simple elements.

 

The Typeface

 co-sharing

We work logo uses a Garamond Serial font style, giving it a sophisticated yet bold appearance. If you look at the workspaces offered by WeWork, they are mostly elegant but still with the essence of the traditional workspace. Before, we mentioned that typefaces that belong in the serif font give a professional and classic appearance. This reflects the people that work behind WeWork. It encourages people to trust them. You should also observe the repetition of both the 'w' letter. You will notice how they are precisely the same with lines at the top, creating a sense of connection. Repetition in logo design makes it easier for people to remember the logo. So, while most people will think that the design is too basic, it is actually designed cleverly.

 

The Color

 co-sharing

As we mentioned before in our past articles, a logo will remain powerful even with only a black and white shade; this is the case with the we work logo. However. Did they just decide to omit the color during the design? I don't think so. The black may sometimes appear overwhelming, such as in the case of Polo Black of Ralph Lauren, but it sometimes works so well. On the other hand, the white may appear dull, but it creates a sense of balance in the logo. Here's a close look at these colors.

 

·         Black- The black in we work logo was used purposefully. Usually, black resonates more with the male audience, but it evokes a sense of professionalism and seriousness since this is tastefully done and with a white to balance its effect. There is also a sense of death that conveys a certain touch of mystery.

 

·         White- The white helps the logo to look clean and organized. It creates a sense of openness that encourage the flow of creative energy.

 We Work Logo

 

·         Combination of White and Black Shade- Although white and black are known as visually and culturally opposite, they do not compete with each other; instead, it promotes a sense of unison. It develops a sense of completeness, especially when used in branding and marketing campaigns. It is a perfect incident of when two opposite meet each other; they create a more powerful effect than what they can do individually.

 

·         Using as Accent Color- When using these two shades to highlight the logo, it creates a vacuum that draws people's attention. If you notice closely, we work logo appears like it's popping out. While black and white are often used in logo design, it is relatively easy for other people, even graphic designers, to overlook their purpose. Why do they use black and white? Simply due to its psychological impact.

 

 

The Shape of We Work Logo

 co-sharing

We work has different variations in their logo design. They have this 'we' wordmark enclosed in a circle. The circle will not have angles and sharp edges compared to other geometric patterns. Ovals, rings, and ellipses are some of the most commonly used shapes in logo design. This is because it grants the logo with softness and subtleness, making it appear welcoming in the eye of the audience. The circle relates to protection and unity, which is something offered by WeWork. Their workspace provides people with protection for their mental and emotional health while promoting camaraderie. It encourages people to do business with the company since they send a message of completeness and make them more inviting.

 

WeWork Branding Strategy

 We Work Logo

As mentioned above, wework is not the biggest nor the first to offer this type of service. However, their branding strategy's power is not determined but what they do but by how they do it. Usually, when a business is leasing out office spaces in a more expensive city, it is relatively normal for the company to maximize the use of space, making the place appear cramped and chaotic. WeWork managed to do the opposite thing. They mainly invested in delivering amenities and shared spaces. They are in partnership with industry experts, designers, and architects to maintain the welcoming ambiance of their office space and rent it to different groups. The we work logo sends a message that they target different people, from freelancers to big businesses. Their innovativeness leads to more than 90% occupancy rates in major cities worldwide.

 

The Message of WeWork

 We Work Logo

The success of WeWork is primarily because they understand the demanding needs of millennial babies. They ensure that each of the spaces will be remodeled under the watchful eyes of their architect. The people behind this company know that the pursuit of excellence and satisfaction is endless. The design of their spaces is closer to a high-end store rather than the traditional office space. However, the variation they created also affected their consistency, leading to a hazier identity. Fortunately, with the we work logo, they were able to solve this issue.

 

If you visit their social media profile, there are also contrasting slogan and catchphrases that contributes to the confusion. Most are random motivational quotes. However, some taglines highlight the solution they offer. For instance, introducing 'alternative' work solutions to the public. It tells people that it is necessary to create a life and not just survive. It also promotes a sense of community, telling people that it is always better to work together. All these qualities are represented through the logo of we work, as we discussed above.

 

Growth of WeWork

We Work Logo 

Another part of the branding success of WeWork is clearly shown in its ability to adapt and grow. Their actions show how aggressive they are. Last 2017, they managed at least 200,000 members, and it immediately swelled to 2 million in recent years. The company's goal is to boost its members to more than 20 million in the coming years. Nonetheless, some experts questioned the capacity of this company to maintain the welcoming, calm, and relaxed ambiance of their workspace if the numbers continue to increase. Nevertheless, the WeWork we know today still offers the convenience that we are all looking for in an ideal office space. Offering different events such as networking, gym class, and happy hours all helps in developing a close-knit community.

 

We work logo has helped tremendously in delivering the brand story, vision, and values of the company. It may appear too simple, but in reality, a lot of planning and consideration happened in its development. The graphic designer of this logo clearly understands the purpose of the logo and how it will help advance the brand identity of the business. The combination of typeface, shape, and color was brilliantly done, leading to a log that evokes a sense of professionalism, creativity, safety, friendliness, and convenience.

 

How to Design a Modern Construction Company Logo


A modern logo is different from a trendy logo. Trends just come and go, while the modern construction company logo allows the business to leave a powerful impact and impression on the audience. It features a minimalistic layout and thin lines. The colors are often muted, but they are nonetheless eye-catching. The design remains simple but very professional and efficient. The reason behind the popularity of this design is due to the decreasing attention span of the public. Moreover, thousands of other businesses are competing for their attention. An average person is exposed to at least 10,000 advertisements daily based on the statistics. Therefore, you need to make that positive first impression.

 

Tips to Create a Modern Construction Company Logo

 

masonry

Those in the construction business will find that a modern company logo is the best way to represent their business. It empowers your brand and tells your audience that you can provide top-notch and cutting-edge solutions. Here, we will mention some tips to help you develop a business logo that suits you.

 

Prioritize Simplicity

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In the world of graphic design, it is often the simple ones that are declared the winner. They have the best potential to leave a powerful impact on your target audience. It avoids unnecessary distraction and increases the likelihood that the consumers will remember it. Imagine all the noises and chaos in your surroundings while walking; remember which logos capture your attention. Probably not the complicated design. Simple logos do not have unnecessary elements and will not appear cluttered. A modern logo for a construction company often highlights one dominant primary color and a clean layout. A simple logo will immediately tell the prospects what is in store for them if they choose you. It doesn't just attract the audience, but it effectively delivers the message to them.

 

Choosing Your Typeface

 Modern Construction Company Logo

Most of the modern logos of today among the construction companies will have symbols, shapes, and icons. However, some businesses prefer to add text to their logo, known as a wordmark. While there may be thousands of options to choose from, choosing one that will represent your business is relatively simple. Some renowned companies that use the wordmark logo include Google, Facebook, CNN, Coca-Cola, Disney, and FedEx. Using a modern typeface match with a striking color scheme is an excellent method to capture the consumers' attention. The trick here is to ensure that your chosen font style represents your brand. We have already discussed before the psychological influence of different font styles.

 

·         Font Style for Cleaning Business Logo

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Sans Serif is an excellent choice for construction companies who want to give their business a welcoming and friendly look. It features smooth curves that give fluidity and versatility to the wordmark. It sends a message to the audience that your company is trustworthy and responsible. Serif fonts have solid and sharp lines; news agencies often use this. For those who prefer a more artistic and creative approach, a cursive font that appears closely related to the standard penmanship would be a good option. However, since it usually comes with different strokes, some would be difficult to read. Start by figuring out the message you want to convey to your audience. Perhaps you want to give an impression that you are a reliable, trustworthy, credible construction company; therefore, adding the modern typeface to your logo is a good decision.

 

Choosing Hand-Drawn Elements

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Technology evolves each year; the thing can also be said with logo design. Nowadays, the number of small businesses using hand-drawn elements on their logo is becoming more prominent. Sometimes business owners tend to forget that they can actually develop a compelling logo using pen and paper. While we can't deny that using the latest software and tools offers convenience, drawing a logo using the traditional method gives you creative freedom and allows you to pour your entire heart and effort into it. Usually, the one you will come up with will be the best one to represent your construction company.

 

You can choose to sketch the logo, or you could add your signature as your very own unique company logo. However, you should always select readability. For those ready to take this to another level, you can even sketch your mascot, such as a mixer with face for your construction business. Any hand-drawn elements give your business a sense of humanity and make you more endearing in the eye of your target market.

 

Shapes and Patterns

 Modern Construction Company Logo

Different geometrical patterns can be added to your modern construction company logo. However, before you randomly add those shapes, understand that they will have a psychological influence on your audience.

 

·         Circle- This shape sends a positive message to the audience. The lack of sharp edges and straight lines makes it look solid and unified. It gives the business a friendly characteristic, encouraging people to interact with the company.

 

·         Quadrilateral- If you want to add a sense of trust, reliability, and professionalism to your company, a square or rectangle would be ideal. The lines and the angles add a sense of balance and stability to the company.

 

·         Triangle- Like the rectangle, the triangle also gives the business stability, as long as it is not inverted. Other than that, it is also a perfect choice for a company that wants to highlight hierarchy. Using it in its upward position shows people that you are on top. On its side, it creates a sense of mobility. An upside-down triangle will help focus the audience's attention on a particular point.

 

·         Lines- You should never underestimate how lines can help improve the effectiveness of your modern logos. Some companies will choose to add horizontal stripes that give a calming effect to their audience.

 

Choice of Colors

 Modern Construction Company Logo

Most modern logo today has around 1-3 color combinations. Know that adding too many colors to your construction company logo is not a good idea since it will look cluttered and overwhelming. There are various ways to use color combinations, which we've already discussed beforehand. Be sure to check that article before reading this section. You should also check out color psychology, wherein we discuss the different influences of colors on your customer's behavior, personality, and purchasing decision.

 

·         Color Combinations for Lawn Services Logos

·         Best Colors for Your Cleaning Company Logo

 Modern Construction Company Logo

Here is a quick review of different colors and their usual influence on the audience. Note that the effect can also change depending on the person's experience and the cultural significance of the color. For instance, while red could signify danger to the west, it can symbolize fortune in the east.

 

·         Red- Red is often used as a warning sign. However, it is also the color of passion and vitality. It increases the blood pressure of people and stimulates a powerful emotion. It also affects the appetite making it an excellent choice in the food business.

 

·         Blue- This color offers a relaxing ambiance. It stands for trust, loyalty, credibility, and professionalism. It is a good choice if you want to promote your construction business as an innovative and trustable company.

 

·         Black- Some people may think that this is a dull color, but it sends a message to the audience that you are serious about offering quality service.

 

Modern Logo Inspiration

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Modern company logos are prevalent in the construction industry. It offers the company an easier way to convey trustworthiness, professionalism, and stability. Most people will think that a company should be traditional and boring. Some believe it is a serious industry and should not have a more creative and fun logo. However, if you notice some of the most successful companies today, they will mostly have modernized logos but are still eye-catching.

 

Build Logo to Deliver Message

 Modern Construction Company Logo

When building your logo, it is always important to remember the message you want to send to the audience. For instance, you may want to tell them that you are a company that prioritizes safety. It would be best to tell them that you are a credible construction business. For instance, you can use a bunch of geometrical patterns that are stacked up to make it appear like a wall. The brick wall can show the audience that you are a dependable company that focuses on growth. It can also imply that you are upholding security. If you observe some of the common logos in the construction industry today, the modern one will have more than one color. Adding the right color will help you make the icon pop out. Try to find ways how you can make your logo stand out. Look for ways to immediately send the message to the audience and tell them what you do.

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How the audience will perceive you is totally up to you. A modern construction company logo will tell the audience that you are using updated and cutting-edge solutions. Follow some of our tips above that will help you find ways to tell your brand's story to your audience. Still, stay away from the trend since it will immediately lose its brilliance. You don't want to go through a rebranding process after only two years.